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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Build a Brand Community Gen Z seeks connection and belonging, even in business. Encourage Gen Zers to become brand ambassadors.

Gen Z 282
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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 122
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How genAI can fill the trust gap for brands

Martech

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. .” Why we care.

Gen Z 119
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5 Best brands on Pinterest to learn from

Sprout Social

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 130
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Brand Strategy 101: How to Create Impactful Branding

Neil Patel

Part of building an impactful brand is ensuring it’s instantly recognizable amongst your target audience. This is where brand strategy comes in. With a solid brand strategy, your company is able to create a consistent presence that becomes a household name. What Is a Brand Strategy? Those are strong brands.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? For example, athletic brand Nike created Nikeland in the game.

Gen Z 140