Businesses Grow

NOVEMBER 25, 2024

Don’t be afraid to inject some humor and personality into your brand voice! Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! Expertise Matters: Millennials appreciate influencers who really know their stuff. Authenticity Balancers: They value realness, but with a professional edge.

Gen Z 127

Gen Z Millennials Entertainment Market Research 127

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies.

Health 114

Health Millennials Transform Retail 114

Hubspot Marketing

JULY 12, 2024

For example, a brand community can also be a social community, and vice versa. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. The first example I think of is an interest-based Facebook Group (my millennial is showing).

Branding 117

Branding User-Generated Millennials Education 117

Sprout Social

JULY 3, 2025

The opportunity is clear, but only if your brand understands who to partner with to resonate with buyers and drive conversions. Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. TikTok: 70.8K TikTok: 83.2K TikTok: 507.1K

Fashion 97

Fashion Gen Z Branding Influencer Marketing 97

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 76

Branding Millennials Finance CMO 76

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Over half of all consumers (55%) plan to contact brands via Facebook this holiday season.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way. What brand content does Gen Z engage with?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Hubspot Marketing

JUNE 17, 2025

But don’t overlook your consumers’ desire to align their identity to your brand, says Jason Hennessey , CEO of Hennessey Digital. If you’re selling to business buyers, you’ll be pressed to show value-per-dollar from day one, and you’ll really need to turn current users into internal brand champions. Here’s where to start now.

Branding 93

Branding Price CRM Marketers 93

Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. My inbox is full , and I don't like companies playing on my phone, so I'd rather find my next favorite lip liner-gloss-combo on my own terms before giving any brand my money.

Gen Z 112

Gen Z Millennials User-Generated Traditional Marketing 112

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Hubspot Marketing

MARCH 9, 2023

In recent years Chili’s has zeroed in on millennials , particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells. Comments on the video are overwhelmingly positive, with users commenting on how nostalgic the video was.

Millennials 132

Millennials Customer User-Generated Marketers 132

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 121

Influencer Marketing Branding B2C Marketers 121

Martech

APRIL 28, 2025

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 114

Transform Gen Z Manufacturing Millennials 114

Sprout Social

JULY 9, 2025

Others have trusting audiences but don’t fit your brand’s ethos. Keep reading and get to know 30 of the top fitness influencers in Australia—and how to choose the right one for your brand. Based in Adelaide, she’s earned a massive and loyal following, making her an ideal partner for brands targeting a broad and engaged audience.

Branding 62

Branding Transform Health Millennials 62

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”

Gen Z 118

Gen Z Millennials Health Food 118

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Content marketing works for B2C brands, and 86% of B2C marketers include it in their strategy.

B2C 132

B2C Millennials Customer Journey User-Generated 132

Hubspot Marketing

JANUARY 31, 2025

Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z 118

Gen Z Manufacturing Millennials Fashion 118

The Drum

JUNE 5, 2025

Today, Moses Rashid has the job every millennial will envy. Can he pull off the brand comeback of the decade? From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?)

CMO 65

CMO Branding Millennials Retail 65

Scoop.it!

JULY 18, 2024

By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social.

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 130

Market Trends Transform Customer loyalty Millennials 130

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. First, brands appearing in AI-powered searches are gaining a massive edge. This trend isnt limited to just consumer brands. What does this mean for marketers? Are you ready?

Gen Z 137

Gen Z Transform Millennials User-Generated 137

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z 96

Gen Z Millennials Health Entertainment 96

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 104

Gen Z Fashion Millennials Retail 104

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts. Australian brands looking to connect with under-16s must take the bill and its potential outcomes into consideration.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. adults, 41% of consumers want to spend on themselves this holiday season.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. “[J]ust one single poor experience” can shatter brand loyalty, underscoring the importance of consistently exceeding expectations.

Gen Z 110

Gen Z Retail Food Millennials 110

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Still, 40% understand it and 30% think more brands should leverage it. 28% of Gen Z/Millennials have used a VR headset. Who is using it? Why do they use it?

Gen Z 140

Gen Z Millennials Branding User-Generated 140

Martech

NOVEMBER 8, 2024

For brand consideration, use video view campaigns. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. It also delivers content to users who aren’t actively searching, which is crucial since most buyers are often out of the market.

Gen Z 127

Gen Z CRM Millennials B2C 127

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 70

Gen Z Branding Fashion Retail 70

Sprout Social

JUNE 25, 2025

Let’s explore what that means for brands. As social media becomes more crowded, millions of creators and brands are all competing for user attention. Brands feel pressure to show up everywhere to increase their share of voice, which is something consumers are starting to expect. Not just in reach, but in revenue.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Sprout Social

JUNE 24, 2025

That makes Snapchat a valuable avenue for building brand familiarity. Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power.

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Whether it’s an endorsement or just a brand mention, influencer marketing is an extremely powerful tool. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 144

Branding Millennials Fashion Communications 144