Remove Branding Remove Millennials Remove Video Marketing
article thumbnail

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? For example, athletic brand Nike created Nikeland in the game.

Gen Z 142
article thumbnail

Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your top B2B YouTube ads questions – answered

Martech

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” More B2B brands are waking up to YouTube’s potential, and I couldn’t be happier.

Gen Z 115
article thumbnail

Social media ROI statistics marketers need to know in 2025

Sprout Social

The data shows that while networks battle to boast the highest ROI, real performance gains hinge on execution: visible logos, quality creative, brand-focused marketing campaigns and full-funnel approaches boost your returns. Googles internal data demonstrates that brands should deploy YouTube across the customer journey.

Gen Z 82
article thumbnail

B2B marketing on TikTok: What you need to know

Martech

It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. However, marketers must understand and work with TikTok’s culture to succeed. Why use TikTok for B2B marketing? Why is there a law banning TikTok?

Gen Z 123
article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
article thumbnail

The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. Best Channels for Short-Form Video.