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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

There are highly opinionated thought-leadership articles and literal technical how-to guides from Google or Outlook, but there isn’t a glossary of terms defining them without sifting through paragraphs of information. We try to do what we call a “ship it” at our marketing standup every day.

Shipping 117
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AI can’t create meaning — that’s still marketing’s job

Martech

And yet, amid the race to automate, a critical truth is emerging: the brands making the most significant impact aren’t the fastest. Nearly half of organizations cite concerns over AI inaccuracy, privacy and ethics, and 30% of marketers fear brand damage due to misinformation. Here’s how three leading brands are doing it.

Transform 102
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AI Content Works (But Only If You Do the Work)

Animalz blog

Just testing for tone can be 5-10 steps: identifying a tone archetype, calibrating sample prompts, A/B testing output, refining for audience expectations, adjusting for brand nuances, and so on. Skilled human review is what transforms an AI draft into something youd actually want representing your brand. Does the tone match our brand?

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How to Avoid Sounding Tone-Deaf During Coronavirus Pandemic | Empathy

Adobe Experience Cloud Blog

Right now, there’s one thing brands and businesses need to be saying: . If you need any more proof that now, more than ever, people really do care about how you talk and what you say, this special edition of Edelman’s Trust Barometer finds that customers expect brands and businesses to change the record. But it’s become inexcusable.

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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

And the impact of these experiences spans from the largest brands and institutions to students and artists everywhere.”. Step one toward a more customer-centric business model was making a few changes right off that bat, such as dropping prices and making a commitment to ship fast and free. Inside Adobe’s Digital Transformation.

Transform 133
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5 Drip Campaigns Every Brand Needs to Have and Why They Matter

Adobe Experience Cloud Blog

While some drip campaigns vary by niche, there are some automated email details that every brand needs some form of to be successful. Instead, you should set up a series of three to five emails that focus on educating your new lead about your brand and what they can expect from you. Brand loyalty is vital. Welcome Campaign.

Branding 134
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).