Trade Press Services Newsletter

MARCH 7, 2024

Writing a book takes a monumental investment of time, energy, and resources. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Whitepaper 311

Whitepaper Transform Thought Leadership Energy 311

Calvyn Lee Blog

JANUARY 28, 2024

Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. The safest way to promote your business indirectly is by being helpful. Look for ways to provide useful information and resources without an obvious sales pitch.

Promotion 242

Promotion Entertainment SEO Education 242

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. That’s why it’s so important for businesses to invest in copywriting to ensure they are able to connect with their audience and achieve their marketing goals. Ready to dive into the world of copywriting?

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Duct Tape Marketing

JULY 5, 2012

I always get lots of positive feedback on this feature and consequently get lots of questions from people looking for resources and tools for running and growing their businesses. So, I decided to collect with I think is the best of the best of the key resources every business needs and categorize them by key areas of business.

Finance 63

Finance PR CRM Communications 63

Aspiration Marketing

AUGUST 1, 2023

Efficient operations are vital for businesses to thrive in today's competitive landscape. But, as businesses grow, they often face issues such as disconnected systems, data silos, and inefficient processes. Fortunately, HubSpot Operations Hub can help companies to overcome these challenges.

Analytics 218

Analytics 218

Aspiration Marketing

AUGUST 22, 2023

Effective marketing strategies are pivotal for business success in today's fast-paced digital landscape. As businesses evolve and expand, so do their marketing needs. HubSpot, a leading name in inbound marketing, has revolutionized how companies attract, engage, and delight customers.

Inbound Marketing 195

Inbound Marketing Marketing Marketers Marketing Strategy 195

Aspiration Marketing

NOVEMBER 21, 2023

But, as businesses expand, so do their sales management needs. HubSpot offers excellent sales resources in its starter and professional tiers, but the enterprise tier is a must-have for sales teams looking to get one step further. Effective sales tools are crucial for closing deals in today's competitive sales world.

Management 190

Management 190

Jeff Bullas

FEBRUARY 19, 2023

Businesses all over the world are following work-from-home policies due to the pandemic that has impacted the globe. Because of the current situation, business owners and entrepreneurs are finding different ways to run their business. There is a solution for every business-related problem out there.

Entertainment 348

Entertainment Communications Health Product 348

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing.

Marketing 87

Marketing Marketers Digital Marketing Management 87

Calvyn Lee Blog

DECEMBER 12, 2023

The business model canvas (BMC) is a popular framework invented by Alex Osterwalder for visually representing a company’s core business model on a single page. Introduction to Business Models A business model essentially depicts how a company creates, delivers, and captures value.

Manufacturing 130

Manufacturing Communications Customer Product 130

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. Corporations and businesses of all sizes aren’t in any better shape.

Transform 100

Transform Education Marketing Marketers 100

Martech

APRIL 22, 2024

A common struggle for marketing teams at large organizations is corralling the resources required to keep a modern website up-to-date and optimized for conversion. Web development resources are often scarce and report into the IT organization. Email: Business email address Sign up now Processing. They want an experience.

Retail 89

Retail Customer Journey Management Customer 89

Search Engine Land

APRIL 8, 2024

Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Reach out to the website owners and request to be included in their resource list. Local SEO: If your business has a physical location, focus on local SEO strategies.

Finance 98

Finance Manufacturing Health Education 98

Martech

APRIL 12, 2024

Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Management 103

Management Product Key Performance Indicator CMO 103

Martech

MARCH 27, 2024

But is ABM the right approach for your business? The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources.

Marketing 107

Marketing Marketers CRM Digital Marketing 107

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Search Engine Land

MARCH 27, 2024

But is ABM the right approach for your business? The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources. See terms.

Marketing 104

Marketing Marketers CRM Digital Marketing 104

Digital Marketer

APRIL 16, 2024

You can’t build a successful sales team if you’re constantly relying on a select few individuals to bring in all of the business. The key in this meeting is to have a strong business conversation and less of a tactical conversation related to what you do. Do this stage right and you will sub-consciously win the business.

Non-Profit 91

Non-Profit Price Customer Acquisition Management 91

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media Marketing 80

Social Media Marketing Key Performance Indicator Influencer Marketing Management 80

Search Engine Land

APRIL 23, 2024

You have helped many businesses boost their rankings within Google SERPs by following best practice guidelines and staying on top of the latest developments in Search. Explain what tools and resources you would use to investigate what has happened and what impact it has had on your client’s website performance.

SEO 87

SEO User-Generated Health Analytics 87

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Next on the list of challenges was “demonstrating/proving a positive impact on the business from martech.” Business email address Subscribe Processing. No registration required.

Management 105

Management Promotion Marketing Marketers 105

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Successful businesses attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible.

Content Marketing 86

Content Marketing Marketing Marketers Marketing Strategy 86

The LeadG2 Blog

APRIL 15, 2024

For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. It yields sales that bring in capital that helps you run your business and fuel growth. Ideally, any business needs to invest in both branding and sales marketing.

Branding 94

Branding Customer loyalty Marketing Marketers 94

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Buffer Marketing

APRIL 11, 2024

  Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. The "who can I ask" mindset further depletes people resources that are already struggling.   Limited staff resources.   Knowledge gaps.

Energy 106

Energy Marketing Marketers Direct Mail 106

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Consider alternative resourcing models. But what if the solution isn’t to nix everything, full stop? until 2030. until 2030.

Transform 71

Transform CMO Marketing Marketers 71

Search Engine Land

DECEMBER 14, 2023

A link for a group of resources is an incoming link to a resource in the group, i.e., a link having a resource in the group as its target. An express link, e.g., a hyperlink, is a link that is included in a source resource that a user can follow to navigate to a target resource. The logic is quite simple.

Branding 136

Branding PR SEO Content Marketing 136

Martech

FEBRUARY 19, 2024

These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance. They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. Business email address Subscribe Processing. Get MarTech!

Management 118

Management Communications Marketing Marketers 118

Search Engine Land

APRIL 16, 2024

Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management. “Your knowledge and expertise are crucial to help Google AI generate images tailored to your business or client’s needs. Why we care.

Advertising 103

Advertising Advertisers Management Branding 103

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Why we care. Get MarTech! In your inbox.

Marketing 119

Marketing Marketers Management Customer 119

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. Ad copy and assets Some businesses are excellent at delivering the same ad content to all their paid marketing channels. However, many companies don’t have those resources. Business email address Subscribe Processing.

Marketing 101

Marketing Marketers eCommerce SEO 101

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. These technological advancements streamline execution, delivery, and analysis, allowing agencies to allocate more resources towards strategy development.

Advertising 118

Advertising Advertisers Transform Communications 118

Martech

NOVEMBER 21, 2023

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. And yes, data is your guiding light, especially when resources are scarce. Embrace these strategies, and you can still deliver for the business and your teams, regardless of the resource constraints.

Key Performance Indicator 106

Key Performance Indicator Copywriting Marketing Marketers 106

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. If you do business outside the U.S., Microsoft).

Transform 104

Transform Branding Management Education 104

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Poorly allocated resources Imagine putting time and money into a marketing project that doesn’t quite fit with what the company needs.

Transform 114

Transform Communications Marketing Marketers 114

Hubspot Marketing

JANUARY 18, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. While progress is slow and not always linear, the good news is there are many resources intended to help give LGBTQ entrepreneurs a leg up. Out Professionals.

Education 117

Education Communications Place Marketing 117