Jeff Bullas

FEBRUARY 7, 2023

The SEO benefits of enabling comments Google has made it clear that removing your blog comments might hurt your search engine rankings. When your followers mention or comment about the keywords you are trying to rank for, the search engines take notice and give your ranking a boost. Shawn started his career in I.T.

SEO 252

SEO Place Content Marketing Product 252

Businesses Grow

FEBRUARY 19, 2024

AI will come to us In the frenzied early days of the internet, the conventional advice was that we would need to learn how to code to survive in our careers. So, I don’t think “prompt engineering” will be a long-term career choice. AI will come to us as it becomes integrated into every aspect of our lives.

Food 128

Food Education eCommerce Branding 128

Martech

FEBRUARY 9, 2024

After taking a journalism class there I realized I did not want to pursue journalism as a career, much as I enjoyed some aspects of it. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps. I played basketball and I was editor of the sports section of the school paper.

Finance 89

Finance New Technology CMO Analytics 89

Search Engine Journal

APRIL 8, 2022

A Senior Data Scientist from Amazon shares his career journey and how he keeps machine learning fun. The post Career Building Tips From A Senior Data Scientist At Amazon appeared first on Search Engine Journal. What's it like to work in data science?

Education 130

Education SEO 130

Hubspot Marketing

DECEMBER 26, 2022

But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That's why you want to make sure you have the right technical skills for your career path to stay competitive and advance in your career. But you'll need more than those to build a thriving career.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

Martech

FEBRUARY 27, 2024

This “emotional intelligence” isn’t just a career perk — it’s the key to a fulfilling life and impactful marketing. They both had similar desires: to live purposefully by aligning their lives and careers with causes they care about and connecting their emotions and clients to foster growth. In your inbox.

Marketing Strategy 110

Marketing Strategy Shipping Marketing Marketers 110

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Why we care. The keys to earning that higher compensation?

Search Marketers 99

Search Marketers eCommerce Marketing Marketers 99

Martech

JANUARY 8, 2024

To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Advertising 110

Advertising Advertisers Marketing Strategy Marketing 110

Search Engine Journal

AUGUST 30, 2021

Looking to build a rewarding career in SEO? The post 7 Things I Wish I’d Known Earlier in My SEO Career appeared first on Search Engine Journal. Take advantage of these 7 important lessons one SEO pro learned the hard way.

SEO 135

SEO Education 135

Search Engine Journal

JANUARY 7, 2022

Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand digital fields. The post Google Career Certificates: A Complete List appeared first on Search Engine Journal.

Education 123

Education 123

Search Engine Land

OCTOBER 26, 2022

In the first part of our SEM career playbook series , we defined the roles you will likely find within the digital marketing industry. Your employer often provides opportunities to sharpen your skills and advance your SEM career. Of course, this could be said for career advancement in any industry. Maintain a growth mindset.

Energy 100

Energy Education Digital Marketing Communications 100

Search Engine Land

JULY 17, 2023

When your industry is over-saturated, chances for ranking higher on search engines become harder. This is a strategy designed to increase your visibility on search engines for keywords that are not your core business but are still relevant to your audience. SEO tools give you keywords variations of your main keyword.

SEO 97

SEO Real Estate User-Generated eBook 97

Search Engine Land

JANUARY 10, 2024

We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter.

Retail 81

Retail Advertising Advertisers Search Marketers 81

Search Engine Land

MARCH 31, 2023

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. LinkedIn was inundated with updates about people moving onto their latest and greatest career opportunities. Why we care. Remember the Great Resignation (a.k.a.,

Search Marketers 95

Search Marketers Marketing Marketers Management 95

Search Engine Land

FEBRUARY 3, 2023

Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. Localization.

SEO 125

SEO Health Price Digital Marketing 125

Search Engine Land

JANUARY 11, 2023

There are big opportunities — as well as challenges — for people in the early stages of their careers, whether as marketers or marketing operations professionals. We’re also asking, as always, whether circumstances are impacting salaries, in positive or negative ways, as well as your career trajectories.

eCommerce 94

eCommerce Marketing Marketers Digital Marketing 94

Search Engine Journal

JANUARY 24, 2023

The post How To Avoid Plagiarism: Don’t Devastate Your Writing Career appeared first on Search Engine Journal. Most cases of plagiarism are by accident. Here are practical tips to avoid plagiarism in your content.

109

109

Search Engine Land

MARCH 30, 2023

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. These results are based on a sample size of 267 individuals and suggest that women may be more proactive in seeking career growth opportunities or may be experiencing turnover at a higher rate than men.

Search Marketers 96

Search Marketers Promotion Marketing Marketers 96

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. A: As a kid, I wanted to be a paleoanthropologist. What do you focus on?

B2C 105

B2C Energy Analytics New Technology 105

Search Engine Land

NOVEMBER 11, 2022

Far less is SEO – search engine optimization – actually understood, though. First, it’s important to understand that, while SEO stands for search engine optimization, it is also often used interchangeably to describe the people who do SEO (a.k.a., An SEO – or search engine optimizer – does SEO. Possible SEO career routes.

SEO 95

SEO Education Digital Marketing Management 95

Search Engine Journal

MAY 2, 2022

Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New Digital Marketing Certificate appeared first on Search Engine Journal.

Digital Marketing 131

Digital Marketing eCommerce Marketing Marketers 131

Search Engine Journal

NOVEMBER 17, 2021

Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal.

SEO 145

SEO Education 145

Search Engine Journal

APRIL 19, 2023

LinkedIn's new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career. The post New LinkedIn Features Empower Value-Based Job Searches appeared first on Search Engine Journal.

94

94

Martech

JANUARY 10, 2024

Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. Dig deeper: The secrets of successful martech event marketing Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

Event Marketing 119

Event Marketing Management Marketing Marketers 119

Search Engine Journal

MARCH 7, 2022

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can Now Display Career Breaks appeared first on Search Engine Journal.

SEO 103

SEO 103

Search Engine Land

SEPTEMBER 8, 2023

However, they often don’t communicate why joining your team would be a compelling career move. Use the targeting options you know to qualify candidates Keywords, audiences, career demographics and geographical targeting are useful to ensure that you're showing the “We’re Hiring” message to a prequalified group of potential candidates.

Advertising 134

Advertising Advertisers Transform Analytics 134

Search Engine Journal

MARCH 15, 2022

We've curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO Share Tips On Closing The Wage Gap appeared first on Search Engine Journal.

SEO 129

SEO 129

Search Engine Journal

JUNE 7, 2022

Looking to get started or transition into a career in search? Ask An SEO appeared first on Search Engine Journal. In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain Experience In Search?

SEO 121

SEO 121

Chief Martec

JANUARY 25, 2023

15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. My best guess, shown in the adoption curve at the top of this page, is that marketing technologist careers have “crossed the chasm.”

Transform 116

Transform Marketing Marketers CRM 116

Search Engine Journal

JULY 30, 2021

Ready to take your professional career to the next level? The post 5 Best Digital Marketing Courses to Take in 2021 appeared first on Search Engine Journal. Check out five of the best digital marketing courses available today.

Digital Marketing 144

Digital Marketing Marketing Marketers Education 144

Internet Marketing Ninjas

JUNE 29, 2022

Jim Boykin, Founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are lucky enough to talk with Barry about his career, favorite tools, how he manages to be so efficient, and more. Barry blogs on SEO over at Search Engine Roundtable and Search Engine Land. ?. Bing seems to be going stronger.

SEO 119

SEO Promotion Management Customer 119

Hubspot Marketing

JUNE 7, 2023

It suits anyone who’s switching careers and individuals who have employment gaps. By highlighting your career growth and progression, you get an edge when transitioning between jobs in the same field. Chronological resumes make career gaps obvious. Career gaps on your resume aren’t a deal breaker. Functional resume.

Copywriting 99

Copywriting Health Education Communications 99

Search Engine Land

NOVEMBER 29, 2023

The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. Stepping up. He began overseeing Google Ads in 2020 and achieved record-breaking profits.

Price 124

Price User-Generated Advertising Advertisers 124

Search Engine Land

MAY 1, 2023

While no role is better than the other, in my experience, the SEO product manager may have more access to internal engineering resources. What's not said enough is that SEOs, especially those in product management positions, fundamentally understand their two primary customers are search engines and humans visiting the website.

Management 96

Management SEO Product User-Generated 96

Businesses Grow

JANUARY 25, 2024

As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. Marketing career burnout and you Ten years ago, there was no talk of workplace well-being. There is no career on earth that has changed so quickly. Marketing career burnout is real, my friends.

Health 79

Health Gen Z Food Marketing 79

Buffer Marketing

OCTOBER 16, 2023

One is that many platforms, from Twitter to TikTok, categorize content in their search engines. If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content. 

Entertainment 121

Entertainment Branding Education Analytics 121

Search Engine Journal

FEBRUARY 9, 2022

A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data Reveals Top Trending Careers appeared first on Search Engine Journal.

Analytics 96

Analytics Marketing Marketers 96