Digital Marketer

NOVEMBER 20, 2023

Now, professional marketing assets aren’t just widespread and more available than ever before, they’re LESS effective than user generated content (UGC) in most cases! According to a Nielsen study , 92% of consumers trust organic, user-generated content more than they trust traditional advertising.

User-Generated 94

User-Generated Marketing Marketers Copywriting 94

Search Engine Land

SEPTEMBER 5, 2023

TL;DR This article is quite extensive because we tried to give you everything you need to assess the impact of Google SGE and, in case of a major traffic drop, design your own SGE recovery project while sharing data from our own research. In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%.

SEO 144

SEO Management User-Generated Product 144

Set Up

APRIL 2, 2024

Ten case studies in 90 minutes, with some fun trivia in between. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours.

Manufacturing 64

Manufacturing Entertainment Retail Education 64

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

Retail 137

Retail Marketing Strategy Content Marketing Customer 137

Many Chat

MAY 2, 2022

In the first quarter of 2022, we’ve had the opportunity to complete some exciting case studies with ManyChat users. Before we get any further into the year, let’s look at these studies and how you can use ManyChat for similar results. The Dream Workshop Increased Leads by 2X. START FOR FREE.

Retail 98

Retail User-Generated Analytics Communications 98

Content Marketing Institute

JUNE 14, 2023

Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Prospects want you to tell them a story in the middle of their buyer journey. Continue reading →

Content Marketing 107

Content Marketing Marketing Marketers 107

Influence & Co

JUNE 22, 2022

A case study on content maximization in action and the ROI it yielded. Creating effective, impactful content takes time — and lots of it. Want to launch a spectacular 1,000-word blog post? Set aside no fewer than three hours for the task of writing it. Thinking about pulling together a comprehensive whitepaper?

Whitepaper 97

Whitepaper Marketing Marketers 97

Rock Content

OCTOBER 13, 2023

Case studies are a powerful tool in your marketing arsenal, capable of highlighting your successes and showcasing your ability to deliver results. What are the right questions to ask in a case study interview? Stay tuned as we explore the top customer interview questions to help you craft a standout case study.

Customer 52

Customer Transform Communications Product 52

Hubspot Marketing

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Customer 138

Customer Transform Management Health 138

Search Engine Roundtable

JANUARY 26, 2023

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

SEO 116

SEO Customer 116

Influence & Co

APRIL 19, 2023

Among the most useful of those assets are case studies. Yet, far too many case studies fall short of their potential. Part of any marketer’s responsibilities is providing salespeople with thoughtful, well-written digital assets that help overcome sales objections and seal deals.

Content Marketing 69

Content Marketing Marketing Marketers 69

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Search Engine Land

JANUARY 11, 2023

In the case of indented search results, pages you did not intend to appear are also showing up for that query. If we look at these three studies , the average click-through rate (CTR) based on Google SERP position looks like this: Position CTR range 1 28-40% 2 16-18% 3 10-11% 4 7-8% 5 6% or less. CTR based on position.

SEO 95

SEO 95

Search Engine Journal

NOVEMBER 3, 2021

The post Shopify & Fast Simon: An Ecommerce SEO Case Study appeared first on Search Engine Journal. See a Fast Simon for Shopify integration in action and the SEO team's tips for handling challenges in rendering, crawling, and pagination.

eCommerce 122

eCommerce SEO 122

Search Engine Journal

AUGUST 9, 2020

The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal. Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process.

Content Marketing 134

Content Marketing Marketing Marketers Branding 134

Content Marketing Institute

JUNE 29, 2021

So does it make sense to gate your case studies? Continue reading → The post Is Your Case Study Worth Your Customers’ Time? When you want to build trust with your audience, the burden of proof is on you. The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position.

Customer 104

Customer Content Marketing Marketing Marketers 104

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

Whitepaper 79

Whitepaper Manufacturing Customer Pharmaceutical 79

Search Engine Land

FEBRUARY 28, 2023

Over the last year, my team and I have been studying and testing newer methods of influencing the PAA snippet. In our client's case, they already had an FAQ page on their website for us to work with. In our client's case, we found ~8 publishers whose content focused on education and parenting topics.

SEO 97

SEO Education Promotion Product 97

Search Engine Journal

MARCH 31, 2022

Case Study] appeared first on Search Engine Journal. Being present on brand terms remains incredibly important. Here's what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords Valuable For Every Audience?

Branding 88

Branding 88

Marketing Insider Group

SEPTEMBER 9, 2019

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Nearly every time I give a keynote on […].

Content Marketing 86

Content Marketing Marketing Marketers Marketing Strategy 86

Search Engine Journal

FEBRUARY 9, 2022

The post Homepage Design & Linking Strategy For Publishers [SEO Case Study] appeared first on Search Engine Journal. Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture.

SEO 89

SEO 89

Diggity Marketing

APRIL 19, 2020

With this case study, I become your big fan man. What a wonderful way of explaining each and every topic. Lots of love. Keen to learn from you. ??

130

130

Moz

SEPTEMBER 16, 2021

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

Management 72

Management 72

Rock Content

MAY 28, 2020

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? In this post, we’ll focus on interactive case studies.

Transform 75

Transform User-Generated Customer loyalty Digital Marketing 75

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Branding 96

Branding Marketing Marketers 96

Hubspot Marketing

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Transform 142

Transform Logistics Communications User-Generated 142

Businesses Grow

JUNE 23, 2022

The post Case study: Building a business community from the ground up appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 100 million emails sent every day, 300,000 users in 160 countries, 10 years of expertise, and $0 to get started on our free account!

CRM 70

CRM Digital Marketing Advertising Advertisers 70

Search Engine Journal

MARCH 19, 2020

The post Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo appeared first on Search Engine Journal. Here's how online publishers – especially those that leverage imagery – can get considerable traffic from Google Discover.

Content Marketing 121

Content Marketing SEO Marketing Marketers 121

Search Engine Journal

APRIL 28, 2021

SEO Case Study appeared first on Search Engine Journal. Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings. The post AMP & Google Top Stories Rankings: An Independent.ie

SEO 95

SEO 95

Industrial Marketer

FEBRUARY 22, 2022

Why are manufacturing case studies so important? Read more » The post How to Overcome the Challenges of Creating Manufacturing Case Studies appeared first on Industrial Marketer. Read more » The post How to Overcome the Challenges of Creating Manufacturing Case Studies appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Customer Marketing Marketers 52

Marketing Insider Group

JANUARY 9, 2018

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

Marketing 87

Marketing Marketers 87

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Thought Leadership 134

Thought Leadership PR Fashion Education 134

Diggity Marketing

JUNE 28, 2020

The case study that you expose above is very beneficial, especially for myself. In reply to Peter Edward. Thank you very much.

100

100

Marketing Insider Group

SEPTEMBER 10, 2019

The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program.

Promotion 80

Promotion Branding Marketing Marketers 80

Search Engine Journal

OCTOBER 2, 2019

Learn how to write a compelling case study in this guide. The post How to Write an Awesome Case Study That Converts via @grybniak appeared first on Search Engine Journal. Want to turn visitors into buyers, clients, or customers?

Customer 90

Customer Content Marketing Marketing Marketers 90

Diggity Marketing

NOVEMBER 2, 2020

Is this case study can be use as date nov 2020? In reply to Ariel. Is there any significant changes.

100

100

Content Marketing Institute

NOVEMBER 27, 2019

This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading → The post What This Agency Did to Rank Its Blog at the Top of Google (Case Study) appeared first on Content Marketing Institute.

Content Marketing 101

Content Marketing Marketing Marketers 101