Martech

MARCH 7, 2024

Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event.

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Martech

MARCH 14, 2024

Chatmeter’s Risk Monitoring helps brands monitor and categorize online reviews and social posts to identify potential crises across various risk categories. The post AI-powered martech releases and news: March 14 appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

eCommerce 119

eCommerce User-Generated Retail Promotion 119

Orbit Media Studios

APRIL 25, 2023

Let’s look at how the AI-readiness of consumers varies across these nine different service categories. It seems that the answer is yes, more than the other categories. This is a category of services where buyers are very interested in AI. Few of us want a robot to replace the human professional, but most of us want AI to help.

Law 99

Law Price User-Generated Finance 99

Search Engine Land

APRIL 17, 2024

Google Discover is one of the fastest-growing sources of traffic for news websites, with some publishers reporting Discover traffic as higher than organic search traffic. It displays news stories, videos and images tailored to each user’s interests and online behavior. What is Google Discover?

User-Generated 120

User-Generated Entertainment SEO Fashion 120

Hubspot Marketing

AUGUST 30, 2022

The good news: Spotify is becoming a go-to destination for podcasts. Even better news: it's relatively easy to start a podcast on Spotify — no fancy equipment or advanced skills required. category and primary language). Once you select a primary category, you can select three corresponding sub-categories.

Analytics 134

Analytics 134

Search Engine Roundtable

JULY 22, 2022

Google Search seems to be testing a new "trending topics" section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your query by topics, such as weather, crime, sports, politics, or other trending news categories for that query.

120

120

Martech

AUGUST 17, 2023

Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. There is a distinct B2B flavor for the top sponsorship categories. Image: SponsorUnited.

Branding 98

Branding Food Event Marketing Social Media Marketing 98

Search Engine Land

DECEMBER 6, 2023

Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Data aggregation Use Bing Chat to search for recent news articles, blog posts, social media posts and forum discussions about your brand.

SEO 132

SEO User-Generated Transform Market Trends 132

Calvyn Lee Blog

JANUARY 24, 2023

The good news is that you can reach out to these buyers as soon as they start their research using G2 Buyer Intent data. If social ads are the depths of a cave, then the G2 Buyer Intent + LinkedIn Matched Audiences Integration is your flashlight.

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Martech

JANUARY 18, 2024

Users can filter search results by category sales ratio, classification, business model, and partnership lgolia’s Generative Shopping Experiences creates unique online shopping experiences. The post AI-powered martech releases and news: Jan. Get MarTech! In your inbox. Business email address Subscribe Processing.

User-Generated 110

User-Generated Retail Shoppers Advertising 110

Hootsuite

MARCH 2, 2023

billion on Meta ads about “social issues, elections or politics” since May 2018 That’s as far back as data goes in the Meta Ad Library, which reveals all ad spending in this special advertising category. During that time, there have been nearly 15 million ads in this category. advertisers have spent $3.79 million Tweets.

User-Generated 108

User-Generated Advertising Advertisers Law 108

Search Engine Land

MAY 25, 2023

Before this finding, you could do little with GBP to influence local search results beyond location, categories, reviews and keywords in the business name. At the time, Google was slowly and silently adding pre-defined services to plenty of GBP categories. Some categories have more services, while others have none.

SEO 105

SEO Management Place Search Marketers 105

Calvyn Lee Blog

JANUARY 4, 2024

Below is a step-by-step guide to help you create an effective topical map: Step 1: Define Your Core Topics Identify the main themes or categories within your niche.

User-Generated 130

User-Generated Law SEO Management 130

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “I am not sure that part is news,” he wrote. “I think the news is that it’s taken this long for so many to realize how important retail media and marketplaces truly are.

Retail 113

Retail Advertising Advertisers Food 113

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin. Figure 10 This gets interesting if we look at the data by topic category.

SEO 98

SEO Analytics PR Search Marketers 98

Search Engine Land

MARCH 30, 2023

Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers. Google News app push notifications.

SEO 131

SEO Place Branding Product 131

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage.

Analytics 106

Analytics Key Performance Indicator Email Marketing Place 106

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Why we care. Google’s approach.

Advertising 110

Advertising Advertisers Management Search Marketers 110

Search Engine Land

AUGUST 8, 2023

The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn. Net revenue reached a new high driven by record advertising revenue across categories. Why we care. A change in behaviour.

Performance Marketing 93

Performance Marketing Advertising Advertisers Marketing 93

Search Engine Land

OCTOBER 9, 2023

Why the merger was big SEO news Overstock was founded in 1999 as a digital-only shopping destination that offered consumers deals on liquidated inventory. Over the last 20 years, they have evolved into a shopping destination spanning multiple categories. Many of the categories are the same and will be consolidated on BB&B.

SEO 113

SEO Retail Product Search Marketers 113

Martech

AUGUST 10, 2022

Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% Computers lead all categories with a 10.2% This is the first notable YoY decrease for the category.

Price 107

Price eCommerce Food Retail 107

Businesses Grow

AUGUST 3, 2023

There are always exceptions , but here is a view of where I think it will settle out: The cells in red represent content categories that will be dominated by AI-generated content. Green cells represent categories where humans can still have a dominant role. Even a news story is formulaic, as Google recently demonstrated.

Entertainment 87

Entertainment Branding Market Trends Place 87

Search Engine Land

DECEMBER 12, 2023

But the mission of Search Engine Land remains the same as it has since Day 1 – to keep you updated on the latest changes in SEO and PPC via news, analysis and guides. Aim for brevity with news – we want to quickly give you the necessary information. Plus, we can’t forget Google Analytics 4. Many questions remain.

SEO 109

SEO Retail Analytics User-Generated 109

Hubspot Marketing

APRIL 6, 2023

News Sitemap If you publish news and want to get those news articles featured on top stories and Google News, you need a news sitemap. Google News sitemaps aren't favored in regular ranking results , so make sure you only add news articles. News sitemaps should have a maximum of 1000 URLs.

User-Generated 144

User-Generated SEO eCommerce Customer 144

Neil Patel

AUGUST 3, 2021

When we analyzed the data, we looked at it from a global standpoint and we had anywhere from 107 sites to 391 sites per category. We tried to get a bigger sample size per category, but we weren’t able to get enough sites Google Analytics data on short notice. Here’s what traffic looks like when we compare July 2021 to July 2020.

eCommerce 145

eCommerce Analytics Marketing Marketers 145

illumin

APRIL 25, 2024

The second category is AVOD (advertising-based video on demand). The third category is TVOD (transactional, pay-per-view fee for content). The fourth category is MVPD (multichannel video programming distribution). In return for this fixed subscription fee, SVOD providers give timely access to a set video package.

Advertising 52

Advertising Advertisers Price User-Generated 52

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

SEO 114

SEO Shipping Advertising Advertisers 114

Martech

JANUARY 11, 2024

Mintel’s Mintel Leap is a generative AI platform that provides research and recommendations on people, products and categories based on Mintel’s expertise. The post AI-powered martech releases and news: Jan. AppsFlyer’s Creative Optimization uses AI to optimize creative assets and campaigns based on performance data and guidance.

Food 104

Food User-Generated Advertising Advertisers 104

Search Engine Land

MAY 22, 2023

But it’s not all bad news for search marketing. Two other categories that can expect more budget in 2023: digital video advertising and influencer marketing. Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey.

SEO 103

SEO CMO Advertising Advertisers 103

Martech

OCTOBER 3, 2023

Long before customers hear from a sales agent to set up a meeting about products, they are reading content from the bank about financial news and trends that mean the most to them. The bank also has a digital asset management tool (DAM) to organize and update many different content categories. “We

Transform 119

Transform Customer Education Management 119

Search Engine Land

JULY 13, 2023

Rank them for category research search terms (think questions and comparison style search). We have the ever-improving discovery and news feeds, and of course, we’ll have SGE. It’s going from ordering written content to short videos, long videos, PR and even thought leadership/ news content. But search is evolving.

SEO 98

SEO Thought Leadership PR Branding 98

Martech

MARCH 8, 2024

I highly recommend the Marketing AI Institute as a great resource for the latest in AI marketing news. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications.

Transform 112

Transform Education Marketing Marketers 112

Martech

OCTOBER 3, 2023

Long before customers hear from a sales agent to set up a meeting about products, they are reading content from the bank about financial news and trends that mean the most to them. The bank also has a digital asset management tool (DAM) to organize and update many different content categories. “We

Transform 115

Transform Customer Education Management 115

Martech

MAY 9, 2022

They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors. If you are entering an already established market category, your first objective should be related to positioning and differentiating the company and creating brand awareness.

CRM 95

CRM Marketing Marketers Marketing Plan 95

Search Engine Land

OCTOBER 27, 2023

If you look at the percentage of views on this topic on TikTok, then you’ll be stunned to see: 30% come from the Business category. Reach more eyeballs by posting news videos late at night Most creators in the U.S. news media post their videos during the day. news media should also re-evaluate their assignment editors.

Transform 118

Transform Digital Marketing User-Generated Education 118

Businesses Grow

SEPTEMBER 27, 2023

Keep up with the biggest marketing trends and news through discussions based in marketing, psychology, and economics research. Along the way, learn about marketing accountability, category leadership, brand-building, and much more.

Entertainment 88

Entertainment Marketing Marketers Market Trends 88

Search Engine Land

JULY 17, 2023

The good news is that every niche can use tangential content. Create a tangential content category” This sentence gives Bard a clear outcome. We want to create a tangential content category. You can also decide to create two or more categories, but the more you ask from AI, the less accurate results will be.

SEO 98

SEO Real Estate User-Generated eBook 98