Litmus

JANUARY 21, 2022

In this webinar, Carin Slater (Email Marketing Specialist at Litmus) walks through how Litmus implements reusable code modules to build emails faster—and shares her advice on how you can get started with modular building. Didn’t make the live webinar? If you’re on an Enterprise account, you can organize your modules into Categories.

Email Marketing 80

Email Marketing Customer Marketing Marketers 80

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? and gather your best pieces across a wide array of categories.

Whitepaper 98

Whitepaper eBook SEO Education 98

Search Engine Land

JANUARY 11, 2024

Summary Here’s a table quickly summarizing the performance analysis: Legend : – Can do it, with limitations – Can’t do it – Excels at this task Let’s dive into each category below. Classification is a supervised machine learning approach that involves sorting data objects into pre-defined categories using the provided labels.

Transform 135

Transform SEO User-Generated Whitepaper 135

Hubspot Marketing

NOVEMBER 2, 2022

GoTo Webinar is the go-to hosting platform for webinars. Some of the most interesting features on the platform include: Pre-recorded webinars that still include interactive elements, like polls, Q&As, surveys, and handouts. With ON24, you can create: Live or semi-live webinars. GoToWebinar. Multi-device functionality.

Analytics 124

Analytics Entertainment CRM Price 124

Customers.ai

APRIL 11, 2024

How to Get Visitor Insights Audience Segmentation and Visitor Insights 7 Ways to Use Visitor Insights Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now How to Get Visitor Insights Considering how valuable these insights are, one of my favorite things about them is how simple they are to get.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Pam Didner

SEPTEMBER 8, 2021

Dissect marketing into seven categories. Here are several relevant webinars you may find useful: How Can Marketing Support Sales in A Changing Environment. Here is the slide: Create a checklist in each category. Then, she goes on to break down essential elements in each category.

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Hubspot Marketing

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Analytics 101

Analytics Customer Journey Price Customer 101

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

SEPTEMBER 13, 2021

“We include marketing messaging and communications from our revenue organization,” said von Reyn, “Typically we share new assets and creative content like invitations to webinars. Sales intelligence as a category. The UserGems solution seems fairly unique, but it does fall within the overall category of sales intelligence.

Customer 115

Customer Branding User-Generated Millennials 115

Tiecas

APRIL 23, 2024

MQLs: Show interest in your products/services through actions like downloading resources or attending a webinar but may not be ready for immediate sales interaction. download an asset, register for a webinar, etc.). SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact.

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Martech

MAY 9, 2022

They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors. If you are entering an already established market category, your first objective should be related to positioning and differentiating the company and creating brand awareness.

CRM 98

CRM Marketing Marketers Marketing Plan 98

Orbit Media Studios

OCTOBER 11, 2023

And with a few more clicks, you can see the difference across device categories, desktop and mobile. So if you are buying traffic, try an exploration that shows conversion rates by device category. You can also use segments to see performance from various channels and device categories. Here’s what it looks like. navigation.

Analytics 89

Analytics eCommerce CMO SEO 89

Hubspot Marketing

FEBRUARY 22, 2023

This can include additional resources, such as webinars and newsletters. One of the course options is a webinar aimed at helping people curb their emotional spending. What we like: Using a webinar or video format allows your audience to access the materials at their leisure and doesn't require you to be available to host or teach.

eBook 145

eBook Finance User-Generated Transform 145

Customers.ai

APRIL 18, 2024

For instance, if certain visitors frequently browse a particular category of products, you can create customized ad campaigns highlighting new arrivals, special offers, or exclusive content related to those products. Why You Need First-Party Data First-Party Data From Customers.ai

Key Performance Indicator 52

Key Performance Indicator Transform Advertising Advertisers 52

Search Engine Land

DECEMBER 6, 2023

The post-pandemic world has seen a rise in digital events and communities (think webinars and social media groups) replacing in-person gatherings like conferences where B2B sales traditionally occurred. Identify broad informational keywords within your category and match your content (i.e.,

SEO 110

SEO CRM B2C eBook 110

Search Engine Land

JULY 26, 2023

Describes high-level category offerings. MOFU keywords Category-level keywords Building on the cybersecurity example, go one level down and bid on terms like “threat intelligence.” Move beyond short-term campaigns promoting a webinar or a gated whitepaper. Budget allocation. Keyword selection. Provides social proof.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Rock Content

DECEMBER 27, 2023

So we took each of the Category Entry Points (CEPs) that were defined and came up with copies like “Discover your Marketing Groove,” “Turn up your content volume” and the main one: “Get your b(r)and together”. It was also important that the images represented Marketers having a victorious moment and feeling empowered like a Rockstar.

Branding 88

Branding Energy Promotion Customer 88

Martech

SEPTEMBER 20, 2021

“Salesforce as a category was intended to automate the work for sellers; it’s become administration. ” This new offering delivers leads based on behavior across email and advertising, two major B2B channels, but omits webinars, for example, and in-person events when they return. ” The future of CRM?

CRM 144

CRM Advertising Advertisers Marketing 144

Litmus

JANUARY 13, 2022

Watch the webinar recording below, and read on for answers to your top questions. Below’s a recap of our answers to some of the most popular questions from the webinar. You can build that out into your strategy and create really detailed profiles for your customers, so you can collect things like gender, size, and category.

CRM 70

CRM Retail Product Communications 70

Litmus

APRIL 11, 2022

That’s why we’re proud to share some of the hot tips and email marketing ideas our very own Jaina Mistry, Senior Email Marketing Manager at Litmus, shared on the recent Salesforce webinar “ 8 Email Best Practices for 2022 to Drive Growth.”. Don’t assume you know each customer journey. Reimagine your preference center.

Email Marketing 83

Email Marketing Whitepaper Customer Journey eBook 83

Customers.ai

DECEMBER 29, 2023

If a visitor frequently browses a certain category, customizing the homepage to highlight similar products can be highly effective. Dynamic Landing Pages : By adapting your website’s landing pages to reflect the interests of returning visitors, you can create a more relevant and engaging user experience. Better post-purchase outreach.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Many Chat

JULY 13, 2022

Instagram Story Highlights let you group Instagram Stories into themes or categories and display them on your Instagram profile permanently (conveniently avoiding the traditional 24-hour Story expiry). Mindvalley , for example, groups its Story Highlights into five clear categories: Stories, Podcasts, Membership, Coming Soon, and YouTube.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Thought Leadership 80

Thought Leadership Transform Marketing Marketers 80

Litmus

FEBRUARY 16, 2022

Watch the webinar recording below for the 12 design trends these experts expect to see this year, and read on for answers to some of your top questions. Below is a recap of our answers to some of the top questions from the webinar. Matt : We launched a whole SaaS category on Really Good Emails, so I would recommend looking at that.

Email Marketing 88

Email Marketing Analytics Management Branding 88

Rock Content

MAY 26, 2020

A general marketing principle dictates that market share (SOM) strongly correlates with the share of voice (SOV — the percentage of category advertising expenditure spent by the brand). As an example, if all the companies in our category cut their promotional spend in half, for example. Don’t go dark — if you can maintain spend.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Hubspot Marketing

JANUARY 4, 2021

Webinars just don't do it anymore.". Tech spending levels will return to normal over 2021 — but not all categories will benefit. In 2020 we saw user searches jump on TrustRadius for software categories like e-signature, collaboration, video conferencing, endpoint security, antivirus, and of course telemedicine.

Market Trends 145

Market Trends Transform CMO Marketing 145

Rock Content

JUNE 5, 2023

Products like Ion and WriterAccess , and initiatives like the Jam Sessions webinar series and our interactive newsletter The Beat all form part of our parent brand umbrella. Currently at Rock Content we use a brand architecture with a hybrid model, in which we separate our brands into different categories.

Branding 52

Branding Manufacturing Brand Management Management 52

Neil Patel

JULY 29, 2021

They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. There, you’ll find all the book categories and then subcategories upon subcategories upon subcategories. (In Sometimes your site already has this done if you included categories in your URL string. Good ideas!

Customer 145

Customer eBook Whitepaper User-Generated 145

Search Engine Land

JUNE 21, 2023

Audiences who aren’t relevant to the category of solutions or services you’re promoting. Use them to provide helpful information, such as links to educational webinars or other events. These could be: People who have already converted. Past customers who are unlikely to purchase again.

Advertising 95

Advertising Advertisers Education Product 95

Search Engine Land

AUGUST 17, 2023

Google splits its AI products into two categories – Predictive and Generative. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway?

Transform 96

Transform User-Generated Market Trends Analytics 96

AWeber

SEPTEMBER 12, 2023

These are categories with established staying power on Instagram. Hosting workshops, webinars, and other live events You don’t have to sell knick-knacks or generate affiliate commissions to monetize an Instagram account. She broadcasts webinars, and content workshops. You can charge for webinar attendance.

Affiliate Marketing 88

Affiliate Marketing Fashion Influencer Marketing Product 88

Hubspot Marketing

APRIL 2, 2019

billion listings from a multitude of product categories that you can advertise on your website, Facebook page, or Twitter profile, the eBay Partner Network supplies you with plenty of items you can refer and earn commission on. eBay Partner Network. WIth over 1.1 SEMrush’s Affiliate Program.

Affiliate Marketing 143

Affiliate Marketing eCommerce User-Generated Shoppers 143

SocialPilot

FEBRUARY 11, 2024

We’ll get you started by diving into various categories where AI prompts can significantly amplify influencer marketing efforts. Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? Let’s team up. Are we winning fans on all fronts?

Influencer Marketing 90

Influencer Marketing Transform Marketing Marketers 90

Litmus

SEPTEMBER 8, 2020

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Webinar Recording + Q&A appeared first on Litmus.

Retail 70

Retail Shipping Email Marketing Branding 70

Marketing Insider Group

SEPTEMBER 28, 2020

The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management). Visitors can register to the site to follow particular authors and content categories, and bookmark articles to read later. American Express Business Class.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Litmus

JUNE 9, 2021

We spent some time in our latest webinar to talk about this hot topic with Brandon Lawson and Ryan Wallace from Ferguson Enterprises as well as Lauren Kremer and Scott Epple from the Litmus team. Didn’t have a chance to watch the webinar live? Thank you to everyone who chimed in during the webinar with a question! Don’t worry.

Communications 58

Communications Place Email Marketing Branding 58

Marketing Insider Group

MAY 18, 2021

Webinars or Q&As. Semrush and countless other companies understand the value of making employees the human face of their brand via webinars. In fact, Semrush makes sure to highlight the people running their webinars by including their pictures in the featured photos. Editorial Blog Categories.

Content Marketing 110

Content Marketing User-Generated Transform Marketing 110