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How wisdom makes AI more effective in marketing

Martech

Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. Those who are skeptical of the latest.

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Navigating Change Management in the Age of Consolidation: Key Takeaways from MarketingOps.com Webinar

MarketingOps

Marketing Operations: Strategic Partner to the CMO Effective marketing operations drive business value, claimed Kao, painting a picture of how team efficiency and strategic partnership with the CMO can earn a coveted seat at the leadership table. Perhaps one of Kao’s most crucial takeaways was the role of storytelling.

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How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)

Hubspot Marketing

In addition to these responsibilities, I also defined a communication style and output format for the assistants responses. In the future, we imagine that Claude will link directly with Slack to analyze all your communications there automatically and suggest messages within the relevant channels.

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How to secure leadership buy-in for digital marketing initiatives

Martech

Be a clear, no-BS communicator,” he adds. CMO and data-driven senior marketing leader Traci Ward explains, “Typically, those that hold the keys to the budget want to know that you understand the business goals and that you have a shared objective of driving them, not just playing with a shiny new digital investment.”

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.

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CMOs and AI: Leading marketers into a new way of working

Sprout Social

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. Enter the impetus for solving both challenges: artificial intelligence (AI). ’ Leffer says.

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! The more marketers adopt a consumer perspective, the better theyll be able to communicate benefits in a way that truly resonates. You can be passionate about a brand and still remain objective.

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