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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Include soft skills like strategic and agile thinking, communication, and organizational skills. Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Strong organizational, communication, and customer service skills.

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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.”

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Customer experience tools and strategies: 2025 Predictions

Martech

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

And 15 years before that in Corporate Brand, Product Marketing leadership roles. I do this now because it brings depth, connection, and most importantly meaning to the work, and to me, elevates it beyond conveying information to communicating ideas. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

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Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse

Animalz blog

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. So I could probably send some of those over to you.

PR
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How we save time and drive results with Optimizely Opal

Welcome Software

Adoption is distributed across several key user profiles : Senior Leadership/Executives, Product Marketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams.

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

And it’s very much B2C marketing. And so we enable B2C marketers to take their first party third party data to communicate with us as their audience. If you’re doing 12 events in a year, if you’re in product marketing, you probably get to do case studies, right? This matters.

B2C