The CMO Challenge: Personalized Conversations at Scale
Adobe Experience Cloud Blog
MARCH 6, 2015
At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. This theme was best illustrated by Jon Busman, Global Marketing, CMO Initiative Lead at IBM. How do you have personalized conversations at scale?
Let's personalize your content