CMO Customer Product Marketing 
Martech
DECEMBER 26, 2024
Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. The main message for marketers is to bring everything together. Now, theres no looking back.
Hubspot Marketing
NOVEMBER 7, 2024
The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. Acquire thousands of customers at your current price point.
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Martech
JUNE 12, 2025
Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. Meanwhile, experienced marketing executives sit on the bench You know these seasoned marketing leaders.
Hubspot Marketing
NOVEMBER 26, 2024
Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Think about who your current customers are. Survey your customers. Reaching their target audience.
Hubspot Marketing
JUNE 30, 2025
Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. BA/BS is a plus, but is not required.
Martech
MARCH 18, 2025
Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it? What replaces it?
Hubspot Marketing
OCTOBER 17, 2024
In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. Now, I know what you’re thinking: CRO has been a marketing staple for decades. The result?
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