Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. Do we need to be very thoughtful about where we are spending?

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CMO Marketers Marketing Health 145

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. a CMO, IT manager, or procurement officer). What are their business goals?

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Thought Leadership Whitepaper User-Generated Price 97

Adobe Experience Cloud Blog

MARCH 18, 2015

The lively panel of CMOs—Dierdre Bigley of Bloomberg LP, Carlos Becil of Equinox , Sanjay Dholakia of Marketo and Stacy Martinet of Mashable—touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. To kick off the conversation, the CMOs talked about the role of marketing today.

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CMO Thought Leadership Marketers Marketing 134

OnDemand CMO

DECEMBER 18, 2024

From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. AI is no longer a nice-to-have; its officially the backbone of smart marketing.

Transform 74

Transform Thought Leadership CMO Marketers 74

Hubspot Marketing

MAY 7, 2025

Best for: I like that the templates are in Google Slides which makes them easy to edit and customize, even without graphic design experience. Best for: I recommend reading this if youre a content creator or anyone who wants to improve their thought leadership content. Go where your customers are. Listen to your audience.

Social Media Marketing 117

Social Media Marketing eBook Marketers Marketing 117

Hubspot Marketing

NOVEMBER 19, 2024

But items like surveys, competitive analyses, and customer interviews will provide the data you need to make the best decisions. Interviews Use customer interviews to collect highly detailed qualitative information. Customers can go off on tangents or wander into unexpected territory. Identifying customer needs.

Market Research 126

Market Research B2C Marketers Marketing 126

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions.

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Transform Management Customer CMO 133

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 110

Transform CMO Direct Mail Global Marketing 110

Orbit Media Studios

DECEMBER 17, 2024

We want to identify a variety of watering holes where these potential customers learn, engage and interact with each other, so we can target and build relationships with them. Of course, AI cant produce thought leadership itself because it has no opinions. These prompts come from our guide on AI and Thought Leadership.

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Thought Leadership Copywriting SEO Marketers 118

Set Up

MARCH 15, 2022

All of Hagan’s work and mission is centered around the customer. For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Kyra Hagan, and keep an eye out for more thought leadership from our CMO Spotlights. First Name.

CMO 95

CMO Thought Leadership Information Technology Management 95

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate?

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CMO Thought Leadership Marketers Marketing 161

Adobe Experience Cloud Blog

MAY 23, 2014

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Build Engaging Relationships with Your Customers.

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Customer CMO Thought Leadership Marketing Automation Platform 134

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 97

Transform Marketers Marketing Gen Z 97

Adobe Experience Cloud Blog

DECEMBER 15, 2017

I’ll lead with the positive: 98% of marketers have customer engagement strategies. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. More than half of customers think brands could do a better job of engaging them. The bad news? What works best?

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Customer B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

JANUARY 12, 2010

Telltale signs of misalignment can be seen in industry statistics for B2B sales: 80 percent of leads passed on to sales are dropped; 90 percent of marketing collateral is unused; and the total cost of winning a net new enterprise customer via direct sales carries a hefty price tag averaging $500,000. Customer Advocacy. Renewal rates.

Thought Leadership 88

Thought Leadership Finance Marketers Marketing 88

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Understand Customer Behavior. Personalize the Customer Experience. One of the key topics of discussion?

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

MARCH 26, 2019

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. We didn’t have a direct customer relationship to understand which features would add the most value. The company came up with a new strategy that prioritized customers above all else. “We

Transform 133

Transform Customer Branding Finance 133

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. “If Outsourcing marketing is one of the ways to maximize the success of a new venture.

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CMO Thought Leadership SEO Influencer Marketing 173

Hubspot Marketing

JUNE 30, 2025

See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Research and analytical skills.

Management 112

Management Inbound Marketing Marketers Marketing 112

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. As a result, almost half of Marketo’s customers can be directly attributed to our efforts with this blog, search engine optimization, and content. The New Demand Center.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Adobe Experience Cloud Blog

JULY 6, 2015

Here are the top C-Suite personas you may want to speak with and their potential perspectives: The CMO. Marketers should be familiar with the CMO role—and this will probably be your first stop. What does the CMO care about? They want to make marketing departments more relevant and effective so that they can drive more revenue.

eBook 134

eBook Thought Leadership CMO Marketers 134

Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. And who’s on the ground, interacting with customers? CMOs and their teams. The CMO job description has also undergone massive change in recent years.

Customer 134

Customer Thought Leadership Analytics Marketers 134

Adobe Experience Cloud Blog

JUNE 19, 2015

This new era is customer-led: marketers don’t decide what a customer’s journey is; the customer does. Marketers need to figure out (and pronto) how to have a conversation with customers on their terms. If not, make sure you follow the hashtag #WhatWeDo for thought leadership and general antics from the festival.

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Thought Leadership CMO Advertisers Advertising 122

Adobe Experience Cloud Blog

JANUARY 20, 2015

According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. It speaks to the human elements of your brand and acknowledges your customers as humans instead of targets or impressions.

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CMO Automobile Customer loyalty Marketers 134

Adobe Experience Cloud Blog

MAY 1, 2014

Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. At the discussion panel, titled “The CMO Revolution: From Focused Expert to Empowered Leader”, our audience of marketers were treated to countless insights and observations from our panelists.

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CMO Thought Leadership Marketers Marketing 134

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 87

CMO Key Performance Indicator Transform Thought Leadership 87

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? The next-gen CMO does not see sales as the enemy but as a critical teammate.

CMO 134

CMO Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Lead nurture campaigns using thought leadership content is a key element here.

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CMO Management Thought Leadership CRM 102

Adobe Experience Cloud Blog

JUNE 16, 2017

First, make sure your SEO strategy is converting searchers into customers and brand advocates. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

There are no two ways about it: your customers want personalized content from all your channels, including web and email. Providing personalized content can create a better customer experience, and it also builds trust. Source: 2019 CMO Survey, Deloitte. Personalize everything. Browsing data like company name, location, etc.

Transform 174

Transform CRM B2C Marketing Automation Platform 174

Adobe Experience Cloud Blog

SEPTEMBER 28, 2015

Robin Saitz , CMO, Brainshark. If you’re a practitioner-level marketer and aspire to rise to the position of CMO , you should actively seek skills and opportunities today in order to set the stage to get you there tomorrow. Alison Holmlund , VP Customers for Life, Host Analytics. Don’t put it off. Look around you.

Thought Leadership 134

Thought Leadership CMO Transform Marketers 134

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card.

CMO 78

CMO Thought Leadership PR CRM 78

Adobe Experience Cloud Blog

MAY 22, 2013

Apart from the obvious argument that the “CMO should not put all their eggs in one basket”, there are real benefits to exploiting all options when developing marketing plans to deliver the demand generation needs of the business. This is evident today by the emphasis on social or inbound marketing as the single source of leads.

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CMO Thought Leadership Inbound Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 9, 2014

It is frankly surprising that I have been working in technology for more than two decades, and as I travel around and meet with customers – big and small – I hear nearly every CMO or head of marketing say nearly the same thing: “Our IT department only gets in the way.” ” At some point – this has to change.

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Thought Leadership CMO Customer Marketing 130

Adobe Experience Cloud Blog

JUNE 10, 2013

Strategize with an eye on customer success and ensure that you are creating not just a solution for your customers, but an enhanced interaction with your customers and your company. The Overlapping CMO and CIO. There has been a lot of discussion recently about the relationship between the CIO and the CMO.

CMO 133

CMO Thought Leadership CRM Finance 133

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

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Thought Leadership Buzz Marketing B2C CMO 52

Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Back in those days, it wasn’t even possible to have a one-to-one relationship with your customers, not to mention prospects. Today, however, not only can we use technology to drive real interactions with customers, we can do it in a way that’s effective and efficient. Need to find and reach out to your top 100 customers in one go?

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Thought Leadership Direct Mail Food CMO 134