Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate.

CMO 78

CMO B2C Marketing Marketers 78

Hubspot Marketing

DECEMBER 27, 2024

Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics wont necessarily be of much use. But what did you solve for the customer? The more we can focus on that, the better well be as marketers. Your customers, the people you're trying to draw in The story needs to be about them.

Fashion 94

Fashion Marketing Marketers Entertainment 94

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Here's what a customer journey is. Here's what a brand is.

Marketing Strategy 64

Marketing Strategy Marketing Marketers Customer Journey 64

Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a chief marketing officer (CMO)? What is a CMO?

CMO 128

CMO Non-Profit Transform Advertising 128

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. And it was straining traditional marketing strategy. Has there ever been a better time to be CMO?

CMO 106

CMO Traditional Marketing Advertisers Advertising 106

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 97

CMO Marketing Strategy Customer Journey Marketing 97

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 91

CMO Price Transform Marketing Strategy 91

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 84

Transform CMO Marketing Strategy Marketing 84

Marketing Insider Group

NOVEMBER 16, 2019

Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience.

Customer 111

Customer CMO Marketing Marketers 111

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 65

CMO Customer Journey Transform User-Generated 65

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. They are also responsible for designing and executing marketing campaigns.

CMO 91

CMO Key Performance Indicator Traditional Marketing Brand Management 91

Martech

JULY 30, 2021

In some cases, the partnership refers to a glorified customer-client relationship. This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. To prove the point, we’ve also taken at the importance of customer education as part of customer experience. There’s more on the line. Chris Wood, Editor.

CMO 114

CMO Education CRM Traditional Marketing 114

Marketing Insider Group

OCTOBER 16, 2021

Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Quick Takeaways: Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. What makes them tick?

Customer 80

Customer CMO Customer Journey Non-Profit 80

Marketing Insider Group

DECEMBER 15, 2021

It’s time to develop your content marketing strategy and stick to it! Prioritize your customers and do the research necessary to set yourself up for success. 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Overcome The Traditional Marketing Mindset.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. It sells while you sleep.

Transform 114

Transform CMO Traditional Marketing Communications 114

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 120

Analytics Product CMO Marketing 120

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Aditya comments on how traditional marketing models rely on long creative cycles that ultimately provide insight/feedback for next year’s campaign. But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Marketing Insider Group

MAY 13, 2014

The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Marketers of the future will be revenue drivers and will have greater influence across the business. Observations Driving New Visions In Marketing.

CMO 110

CMO Analytics Marketing Marketers 110

Martech

OCTOBER 20, 2022

Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. How do you recruit marketing technologists when the ideal candidates might not even think to identify themselves in that rubric? “The thing that trips people up is ‘altitude.’

CMO 110

CMO Marketing Marketers Traditional Marketing 110

Marketing Insider Group

JUNE 4, 2013

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

Transform 109

Transform CMO Marketing Marketers 109

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. For example, you can invest in digital ads to prospect new customers and simultaneously use email marketing to reach recurring buyers.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? Not exactly the most common career path for a marketer.

eCommerce 111

eCommerce CMO Law Traditional Marketing 111

Marketing Insider Group

AUGUST 20, 2014

This starts with the CMO and his or her role in building a culture of content that connects with the target audience. But to me Content marketing is the process of continuously publishing content that people want (vs. The key words are highlighted: continuous, publishing, customer-focused content that leads to quantifiable brand value.

Content Marketing 111

Content Marketing Entertainment CMO Marketing 111

Adobe Experience Cloud Blog

APRIL 28, 2010

These are not “traditional” marketing forecasts, which take the form of a top-down market size analysis. In contrast, highly accountable marketing forecasts enable the CMO to make statements such as, “Next quarter, marketing will generate an incremental 30 new deals worth $4.0

CMO 82

CMO Marketing Marketers Traditional Marketing 82

Martech

APRIL 12, 2023

They’d been using a traditional marketing workflow with modular teams that were highly skilled in marketing. Said Sebastian, “If we needed to tap into other teams, we would do that, but it was a really traditional way of working. In 2021, there were approximately 135.2 million U.S.

Traditional Marketing 107

Traditional Marketing Marketing Marketers Education 107

Use Insider

MARCH 7, 2022

Fueled by a desire to create the first platform-of-choice for marketers, we spoke with our customers and integrated their feedback into the solutions we created. Our desire to keep improving and delivering on that promise for our customers got the attention of not only marketers, but also analysts and investors.

Transform 98

Transform CMO Traditional Marketing Branding 98

Contently B2C

SEPTEMBER 15, 2016

At the dmexco conference in Cologne, Germany, LEGO CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. ” The best data comes from being in a room with your customer. Image via Socialbakers.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Duct Tape Marketing

JANUARY 9, 2024

In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. And I've experienced that over the years.

CMO 85

CMO Customer Journey Transform Traditional Marketing 85

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

FEBRUARY 16, 2012

Generating leads is one important aspect of what we do in marketing but while we are busy talking about how to meet the needs for sales today , we are losing ground in our ability to meet the needs of our customers tomorrow. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing.

Transform 103

Transform CMO Marketing Marketers 103

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?”

Customer Acquisition 112

Customer Acquisition B2C CMO Traditional Marketing 112

Marketing Insider Group

SEPTEMBER 19, 2013

This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face. Marketing has to deliver results using business metrics: how many new customers were delivered, how much revenue did they generate and what is the return on the marketing investment.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Adobe Experience Cloud Blog

MARCH 7, 2017

A new way to brand your marketing. Human to human, connecting one-on-one, brands and customers should be BFF, you get the gist. This is truly THE marketing event of the year. Rusty Warner will provide you with a framework for defining customer-centric KPIs and some case studies for measuring contextual interactions.

Transform 117

Transform Thought Leadership Marketing Marketers 117

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Transform 107

Transform Copywriting CMO Marketing 107

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. And in marketing , we should achieve that by helping companies deeply understand their customers and then help brands create connections with those consumers.

Transform 105

Transform Marketing Marketers PR 105

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand. This brings me to my next point.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91