Sprout Social

MAY 25, 2022

As we’ve brought more data and analytics into marketing–and broken down silos between marketing and other departments like sales and product–there has been an influx of new positions and a dramatic evolution of roles. In fact, I believe social media managers are the next CMO. I’d take that a step further.

CMO 91

CMO Social Media Marketing Management Price 91

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Transform 101

Transform CMO User-Generated Advertising 101

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. As marketers, our success is hitting a limit—as we bump up against the law of diminishing returns. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Hubspot Marketing

DECEMBER 28, 2023

People who work from home have to remain productive yet still make time for regular breaks and time away from the computer screen. The average worker invests a lot of time and thought into developing their most productive work zone and refining their work style. An unhealthy diet can affect productivity and drain energy.

Energy 109

Energy Food Entertainment Logistics 109

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 94

CRM Email Marketing Finance CMO 94

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Their brand message has been about the product. Product marketing is the old guard. They are failing.

Thought Leadership 111

Thought Leadership Marketing Marketers CMO 111

Content Marketing Institute

JANUARY 15, 2018

Product name here and here and there. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. Remove the ‘I’ and ‘we’ from your marketing. Click To Tweet. Camel-like.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Content Production ?. Who was targeted? Titles: Director & above? Additionally (and unsurprisingly at this point!),

Transform 52

Transform Marketing Marketers CMO 52

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Three years ago, the Cisco marketing team woke up to this real-life situation. Of course you wouldn’t.

CMO 73

CMO Management Product Customer 73

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. What do they already know about your product or service? Get 10% off your first purchase,” “check out our new product,” “meet our leadership team.” Not ideal, but sometimes you have to think on your feet. What pain points are plaguing them?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. However, the smaller your company, the more “hats” your marketing automation manager will have to wear in the beginning. Product or segment marketing.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. Partner marketing costs. Local field marketing event.

Finance 105

Finance CMO Marketing Marketers 105

Adobe Experience Cloud Blog

APRIL 18, 2017

In these Marketo@Marketo sessions and meet-ups, get to know the people behind your favorite platform and those who shaped the latest ABM product vision—your peers who are leading the ABM journey and paving the way for you to succeed. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Director Demand Generation.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91