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Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward

The CMO Survey

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year.

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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. US ecommerce data from Anadot shows competitive pricing to be the key reason for picking one retailer over another among 57% of consumers. Using data to better target segments within your existing customer base.

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How to extract value from zero-party data

Martech

said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. Keep it short, no more than three to five questions at a time, so it doesn’t feel overwhelming,” explained Tom Treanor, CMO of enterprise CDP TreasureData. Amanda Elam, CMO of commerce experience cloud Bloomreach, offered several examples.

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CMO Spotlight | Julie Bowerman - Kellogg Company

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Bowerman worked in her first Ecommerce role at The Coca-Cola Company where she was the leader of a small team chosen to launch a new service. Subscribe for the latest CMO Spotlight posts!

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Why Social Media Performance Lags Even As Spending Soars

The CMO Survey

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? of marketing budgets in August 2018 to 11.4% in the February 2019 survey, CMO commitment to the channel remains strong. Marketing leaders predict spending to increase 73% to reach 19.7% Get the latest CMO Survey.

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

“Together, we’re leveraging all of Instacart’s and Michelob ULTRA’s marketing channels — from linear TV, to our app and Marketplace, to social media, and CRM — to reach the widest possible audience,” said Instacart CMO Laura Jones. restaurants and grocers who buy shoppable click-to-order ads that run on Roku.

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3 High-Impact Insights from GA4 Explorations (Step-by-Step Process with Video)

Orbit Media Studios

DIMENSIONS: “Device category” and “Session source / medium” METRICS: “Sessions” “Session conversion rate” and “Conversions” or “Gross purchase revenue” for ecommerce Also in this column, you can give it a name such as “Conversions from Paid by Device” Settings: Drop or select the dimensions and metrics in each of the following settings boxes.

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