Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. The debate around whether or not to pursue an advanced degree is nothing new, but applying it to the realm of social ignited strong reactions from practitioners and educators alike. “As Freberg teaches, researches and consults in social media.

Management 144

Management Education Social Media Marketing Copywriting 144

Hubspot Marketing

JANUARY 7, 2024

Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Education If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. Some internships can lead to full-time jobs, too.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Transform 107

Transform Thought Leadership PR CMO 107

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK. Pamela Wilson is an award-winning designer and marketing consultant who runs the popular Copyblogger blog.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Orbit Media Studios

NOVEMBER 13, 2024

I don’t blog routinely these days, but focus more on multi-media, including podcasting and short-form video (for tequila education). Now I know how the blog can power the top of the funnel awareness, search rankings for key pages, networking, social media, PR, sales closing rates and now, to train the AI so it mentions our brand.

Marketers 65

Marketers Marketing Whitepaper Content Marketing 65

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. The key is to educate stakeholders on what social media can and cannot do.”

PR 125

PR Social Media Marketing Management Analytics 125

Hubspot Marketing

OCTOBER 17, 2023

B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. Tim suggests that, “Influencers should adopt a subtle and relatable approach, favoring shorter content on platforms like TikTok, YouTube, and LinkedIn to build awareness and educate their audience.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Orbit Media Studios

MARCH 10, 2024

Here’s a prompt from AI advisor and CMO, Liza Adams. You can find it here in this detailed guide: What is “Digital PR” Another idea: rather than sharing a link to the original article, share a link to your own social post. This is why PR professionals have such a huge ability to affect search rankings. AI can help.

PR 108

PR SEO Energy CMO 108

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. Ultimately, I pivoted from frustrated to being educational. So I investigated and drew some conclusions. Lastly, never miss a moment!

Transform 105

Transform PR Marketers Marketing 105

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] So Carrie, welcome to the show.

CMO 90

CMO PR Marketers Marketing 90

Rock Content

DECEMBER 14, 2020

McDonald’s CMO, Larry Light, created the concept in 2004. This way, it’s easier to educate people about what you want them to learn. Again, you can educate people by addressing those topics that are most valuable for your business. Usually, brand journalism is a combination of Marketing and journalism through PR.

Branding 59

Branding Transform CMO PR 59

Duct Tape Marketing

JANUARY 4, 2023

Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 95

CMO SEO Direct Mail Advertisers 95

Marketing Insider Group

JANUARY 6, 2020

Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference. Social Media Marketing World. March 1 – 3, San Diego, CA. Social Media Marketing World was founded by Social Media Examiner in 2013. MarketingProfs B2B Forum.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Sprout Social

AUGUST 1, 2019

Last but not least, strong communication skills are key to developing internal education and training. To create a social strategy with business impact, it’s important to build an understanding of other traditional and digital marketing approaches: email, events, lead generation, PR and more.

Management 112

Management Copywriting Communications Social Media Marketing 112

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. The key is to educate stakeholders on what social media can and cannot do.”

PR 52

PR Social Media Marketing Management Analytics 52

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. BigMarker) Educational webinars are the most popular type. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. It’s been quite educational around. [00:32:55] Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools.

Marketers 126

Marketers Marketing Entertainment Transform 126

Animalz blog

JULY 3, 2025

Smart marketers are rediscovering what they’d forgotten: SEO is just one way to generate pipeline, educate the market, and build authority — there are many others. At MoEngage, CMO Aditya Vempaty switched webinar platforms specifically for speed. Resources: How Jess Cook Turns C ontent and PR into a Power Couple at Island 3.

PR 57

PR CMO Logistics SEO 57

Animalz blog

OCTOBER 1, 2024

But you don’t want to overdo it with educational content, because then it comes across as too salesy. Especially as a leader of a company like ours, educational posts are okay, but people want to know more about client relationships and how you do what you do — not “7 Steps to Do X.” How do you get there?

Copywriting 52

Copywriting SEO PR Education 52

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew is the CMO of SEMRush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 95

CMO SEO Education Direct Mail 95

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. Scale brand awareness through the creation of more PR opportunities. Our video content educates and engages potential customers, leading them to explore our platform further. They’ve become more like search engines themselves.

SEO 106

SEO User-Generated PR Shoppers 106

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Businesses Grow

DECEMBER 18, 2023

One of the worst PR meltdowns I have ever seen. It sounded like a lot of fun, so I eagerly joined as part of my ongoing education in brand communities. “It’s a massive PR miss and potentially destructive to the brand. What a terrible PR response from one of the premier marketing firms in the world.

Branding 117

Branding PR CMO Education 117

Moz

MAY 21, 2020

It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness. We're gonna miss the snacks — that's just the truth. Andy Crestodina.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Content Marketing Institute

AUGUST 14, 2018

I’d love to see the end of overpromising educational webinar content and then delivering thinly veiled sales pitches. Stop overpromising education for a thinly veiled sales pitch. Andy Crestodina , co-founder, CMO, Orbit Media. Expect to be strong: Combination of PR and influencer marketing in content marketing campaigns.

Content Marketing 108

Content Marketing Marketers Marketing Education 108

GrowPowerful

DECEMBER 1, 2022

Jack Welch of GE fame was known for his model of firing the bottom performing 10%, promoting the top performing 10% and providing a mix of education/mentoring for the remaining 80%. If you find yourself struggling with this process, try onboarding a Fractional CMO to provide a fresh perspective with an objective outlook.

Shipping 59

Shipping Outbound Marketing Marketers Marketing 59

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. We have some big podcast news today.

PR 98

PR Marketers Marketing Non-Profit 98

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. These extra responsibilities got dumped on every social marketer’s desk without warning, and most of them are told to adapt without any extra education.

Management 141

Management Marketers Marketing Key Performance Indicator 141