Hubspot Marketing

NOVEMBER 26, 2024

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 111

Social Media Marketing Gen Z Marketing Marketers 111

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Hubspot Marketing

JANUARY 17, 2025

For example, during the experiment, our AI analyzed a lead from an organic cold brew coffee company who had downloaded influencer marketing resources. The system noticed they'd recently shown interest in content planning and organization, particularly as winter approached.

Transform 130

Transform CMO Influencer Marketing Education 130

Martech

MARCH 18, 2025

B2B influencer marketing Buyers will use AI to detect bias in influencer content, stripping away the impact of paid sponsorships. AI will favor peer-driven recommendations over influencer endorsements. The B2B GTM organization will unify under a chief commercial officer and the CMO role will significantly decrease.

CMO 118

CMO Transform Price Education 118

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 115

B2C CMO Copywriting Analytics 115

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Sprout Social

OCTOBER 11, 2024

After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. Looking for more content strategy insights for marketing leaders as you head into 2025?

Transform 92

Transform Fashion Gen Z Food 92

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. The right influencers can put your brand in front of highly targeted consumers who are more likely to convert.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Sprout Social

JANUARY 27, 2025

Even at Sprout Socialwhere we live and breathe the power of social dataharnessing sophisticated social insights required more intentional collaboration across marketing. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications 69

Communications CMO Transform Customer Journey 69

Hubspot Marketing

FEBRUARY 25, 2025

Your marketing content should provide them with satisfaction in their selection and help them make any final decisions internally. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Part of this process is defining your marketing channels.

Transform 97

Transform Marketing Marketers Gen Z 97

Martech

MARCH 12, 2025

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev.

Branding 94

Branding CMO Influencer Marketing Marketing 94

The CMO Survey

JULY 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

Set Up

APRIL 1, 2025

Carothers alongside AJ Brustein , the former VP Marketing at SmartNews, and Catherine LaCour , the CMO of Blackbaud, share their thoughts on the rise of AI, explain how it is shaping the way brands connect with consumers, and explore how AI is making marketing more personal, predictive, and automated than ever before.

CMO 59

CMO Copywriting Shipping Analytics 59

Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

The CMO Survey

JULY 22, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

DECEMBER 20, 2024

Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career? Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

Transform 114

Transform Marketing Marketers CMO 114

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. John Jantsch (00:38.69) So let's define influencer marketing.

Transform 68

Transform B2C Influencer Marketing Marketing 68

Sprout Social

APRIL 29, 2025

Through strategic acquisitions of SimplyMeasured, Repustate and Tagger, we laid the foundation for robust Listening and Influencer Marketing solutions and accelerated our AI technology roadmap. We launched game-changing features like Analytics , Employee Advocacy and Customer Engagement.

Transform 100

Transform CMO Marketing Mix Customer Journey 100

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

SEPTEMBER 10, 2024

Get Early Support There's a lot of lead-up work involved in getting marketing budget buy-in. If you’re in a big company, you likely can’t walk up to a busy CMO and ask for $1 million without other leaders supporting you. Think like a business owner aiming to generate significant returns from marketing spend.

Marketing 101

Marketing Marketers User-Generated PR 101

Martech

JANUARY 15, 2025

Dig deeper: Meta announces genAI video tools and closer creator partnerships Marketers find better segmentation and more authentic connections on Bluesky Growing awareness of social platform Bluesky as an alternative to X will lead to more brand involvement in 2025. Instead, its a transparent network that prioritizes individual experience.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

The CMO Survey

JULY 8, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

Analytics 100

Analytics CMO Retail Finance 100

Martech

JANUARY 19, 2025

Many of the marketers who shared their opinions expected TikTok to return in some form under U.S. But they also mentioned the deep impact the ban will have on influencer marketing and creators. Anthony Poliseno, CMO of Magnolia, is keeping an eye on new platforms that could replace TikTok.

Gen Z 94

Gen Z Law CMO Marketing 94

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. Tim Hanson , CMO at Penfriend, sees agentic AIs potential in finding and curating smaller communities of like-minded people who congregate around your brand. Amid endless noise, how do you find the right people to connect with?

Price 97

Price PR Gen Z User-Generated 97

Orbit Media Studios

MAY 13, 2025

Content marketing (thought leadership, email, social, sales/marketing alignment) Word of mouth marketing Live events and communities Influencer marketing The goal of being found by people who need your insights (content) or help (services) Channels have changed many times over the last 30 years.

User-Generated 78

User-Generated SEO Thought Leadership CMO 78

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.

Influencer Marketing 140

Influencer Marketing Branding User-Generated Marketing 140

Traackr

AUGUST 29, 2017

Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.

Influencer Marketing 97

Influencer Marketing CMO Marketing Marketers 97

Traackr

SEPTEMBER 21, 2021

Marketing executive from fast-growing skincare brand shares influencer marketing advice.

Influencer Marketing 91

Influencer Marketing CMO Marketing Marketers 91

Traackr

DECEMBER 1, 2021

Evy Lyons, CMO of Traackr, shares best practices - from social commerce to tailored partnerships - for adapting your influencer marketing programs in this ever-

CMO 98

CMO Influencer Marketing Marketing Marketers 98

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Influencer relations. People don’t just show up and buy on their own.”.

CMO 174

CMO Thought Leadership SEO Influencer Marketing 174

CMO Network

MAY 11, 2023

A 4-step strategy for determining and influencing marketing investment.

Influencer Marketing 88

Influencer Marketing Marketing Marketers CMO 88

Traackr

SEPTEMBER 22, 2015

Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. Outputs – Impact on influencers.

Influencer Marketing 67

Influencer Marketing Marketing Marketers B2C 67

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130