Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 133

Transform Marketing Marketers Customer Acquisition 133

Martech

MARCH 18, 2025

B2B influencer marketing Buyers will use AI to detect bias in influencer content, stripping away the impact of paid sponsorships. AI will favor peer-driven recommendations over influencer endorsements. The B2B GTM organization will unify under a chief commercial officer and the CMO role will significantly decrease.

CMO 113

CMO Transform Price Education 113

Martech

MARCH 12, 2025

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev.

Branding 85

Branding CMO Influencer Marketing Marketing 85

Traackr

AUGUST 29, 2017

Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.

Influencer Marketing 97

Influencer Marketing CMO Marketing Marketers 97

Traackr

SEPTEMBER 21, 2021

Marketing executive from fast-growing skincare brand shares influencer marketing advice.

Influencer Marketing 91

Influencer Marketing CMO Marketing Marketers 91

Hubspot Marketing

NOVEMBER 26, 2024

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Traackr

DECEMBER 1, 2021

Evy Lyons, CMO of Traackr, shares best practices - from social commerce to tailored partnerships - for adapting your influencer marketing programs in this ever-

CMO 98

CMO Influencer Marketing Marketing Marketers 98

Hubspot Marketing

JANUARY 17, 2025

For example, during the experiment, our AI analyzed a lead from an organic cold brew coffee company who had downloaded influencer marketing resources. The system noticed they'd recently shown interest in content planning and organization, particularly as winter approached.

Transform 114

Transform CMO Influencer Marketing Education 114

Sprout Social

JANUARY 27, 2025

Even at Sprout Socialwhere we live and breathe the power of social dataharnessing sophisticated social insights required more intentional collaboration across marketing. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications 72

Communications CMO Transform Customer Journey 72

Sprout Social

OCTOBER 11, 2024

After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. Looking for more content strategy insights for marketing leaders as you head into 2025?

Transform 95

Transform Gen Z Fashion Food 95

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Influencer relations. People don’t just show up and buy on their own.”.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Sprout Social

APRIL 29, 2025

Through strategic acquisitions of SimplyMeasured, Repustate and Tagger, we laid the foundation for robust Listening and Influencer Marketing solutions and accelerated our AI technology roadmap. We launched game-changing features like Analytics , Employee Advocacy and Customer Engagement.

Transform 104

Transform CMO Marketing Mix Customer Journey 104

CMO Network

MAY 11, 2023

A 4-step strategy for determining and influencing marketing investment.

Influencer Marketing 88

Influencer Marketing Marketing Marketers CMO 88

Traackr

SEPTEMBER 22, 2015

Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. Outputs – Impact on influencers.

Influencer Marketing 67

Influencer Marketing Marketing Marketers B2C 67

Set Up

APRIL 1, 2025

Carothers alongside AJ Brustein , the former VP Marketing at SmartNews, and Catherine LaCour , the CMO of Blackbaud, share their thoughts on the rise of AI, explain how it is shaping the way brands connect with consumers, and explore how AI is making marketing more personal, predictive, and automated than ever before.

CMO 59

CMO Copywriting Shipping Analytics 59

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. The right influencers can put your brand in front of highly targeted consumers who are more likely to convert.

User-Generated 57

User-Generated Influencer Marketing SEO Marketing 57

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. John Jantsch (00:38.69) So let's define influencer marketing.

Transform 71

Transform B2C Influencer Marketing Marketing 71

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

FEBRUARY 25, 2025

Your marketing content should provide them with satisfaction in their selection and help them make any final decisions internally. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Part of this process is defining your marketing channels.

Transform 82

Transform Marketing Marketers Gen Z 82

Marketing Insider Group

JUNE 12, 2015

To help you make your decision, here are three options you have for getting some marketing help: Outsource Your Marketing Strategy. Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Outsourcing your marketing strategy entirely has some big benefits.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: TopRank Marketing. Blog: Online Marketing Blog.

CMO 124

CMO Millennials Marketing Marketers 124

Search Engine Land

MAY 22, 2023

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Surprisingly, 53% of CMOs planned to invest more in social advertising, compared to 14% who are decreasing investment.

SEO 94

SEO CMO Advertising Advertisers 94

Martech

APRIL 3, 2023

The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. Website: Marketing Insider Group LinkedIn: MichaelBrenner (32K followers) Twitter: @BrennerMichael (110K followers) Ann Handley Ann may be biggest voice and influencer in content marketing.

Content Marketing 115

Content Marketing Transform CMO Marketing 115

Hootsuite

OCTOBER 23, 2023

This person manages everything from researching the right influencers and reaching out to creating and managing the campaign. Influencer marketing requires a fairly diverse skillset, since you’re often in charge of all aspects of influencer campaigns.

Copywriting 113

Copywriting CMO Influencer Marketing Analytics 113

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening.

Content Marketing 133

Content Marketing CMO Social Media Marketing Marketing 133

Sprout Social

JUNE 24, 2024

We’ve all heard the narrative that paid social and organic social media don’t look and feel the same, and it often gives traditional marketers and creative directors anxiety that there’s no brand cohesion between the two. But the two entities are currently too siloed in marketing departments when they should be working closely together.

Customer Acquisition 116

Customer Acquisition B2C CMO Traditional Marketing 116

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Advances like marketing automation and Artificial Intelligence (AI) learning have empowered organizations with the ability to quickly analyze what consumer needs are and execute a content-based solution. Spend 2020 taking advantage of consumer insights, so your social media participation is genuine and meaningful.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Traackr

SEPTEMBER 22, 2015

Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. Outputs – Impact on influencers.

Influencer Marketing 40

Influencer Marketing Marketing Marketers B2C 40

Marketing Insider Group

JUNE 24, 2013

The roles of the CMO and the CIO are evolving. In a recent study, the CMO Council found that two-thirds of both marketers and IT Executives now feel that Big Data can surface customer-centric business opportunities. Wilson again framed it well: “CMOs must ask, ‘do I have the data?’ A Guest Post by Robert Rose .

Management 102

Management CMO Transform Analytics 102

Martech

AUGUST 18, 2021

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. Jon Leiberman, Demandbase VP of Content, Social and Influencer Marketing, indicated to us that last week’s unveiling of DBTV represents phase one of the strategy.

B2C 112

B2C CMO Influencer Marketing Education 112

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

Whitepaper 79

Whitepaper Transform CMO Analytics 79

Hootsuite

JULY 17, 2019

According to this year’s CMO Survey over the next five years, the percentage of marketing budget spend on social media breaks down as follows: B2B Product: 16.6%. Source: The CMO Survey. B2B Services: 20.5%. B2C Product: 20.9%. B2C Services: 24.7%. 6 components to include in your social media budget. TikTok ads.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Martech

FEBRUARY 24, 2022

As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. Everyone responsible for communicating with and engaging audiences needs a baseline understanding of these new tools.

Marketing 133

Marketing Marketers Communications CMO 133

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

So you can understand what it takes to become tomorrow’s marketer and be successful in this ever-changing digital landscape. In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience.

Thought Leadership 91

Thought Leadership Transform Influencer Marketing CMO 91

Martech

JANUARY 26, 2024

The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. They work collaboratively in supporting marketing, content organization and communications, as well as with external partners and agencies.

Social Media Marketing 129

Social Media Marketing B2C CMO Management 129

Martech

AUGUST 19, 2021

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. Jon Leiberman, Demandbase VP of Content, Social and Influencer Marketing, indicated to us that last week’s unveiling of DBTV represents phase one of the strategy.

Shopper Market 115

Shopper Market Retail Shoppers B2C 115