Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers.

Transform 108

Transform Outbound Marketing Entertainment Inbound Marketing 108

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. The rule of 78 is more than an equation.

Marketing Plan 140

Marketing Plan Energy CMO Marketing 140

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 93

CMO Price Transform Marketing Strategy 93

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO.

CMO 108

CMO Transform B2C Marketing 108

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 89

CMO Transform Education Marketing Strategy 89

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 73

CMO Customer Journey Transform User-Generated 73

Marketing Insider Group

SEPTEMBER 2, 2020

By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda. Successful CMOs need to focus on at least four different relationships and areas of expertise: Leverage Support from Top Stakeholders. Marketing is an investment.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. So hugely successful.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

The Marketing Operations Leader

AUGUST 27, 2024

In this edition: The Blueprint for Marketing Planning for Marketing Operations Becoming the COO (Chief Operating Officer) of the Marketing Organization What Marketing Ops Really Means Set Marketing Ops OKRs Poll: What is the Most Underrated Marketing Channel Right Now? Download now!

CMO 130

CMO Marketing Marketers Marketing Plan 130

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 122

CMO Customer Acquisition Transform User-Generated 122

Adobe Experience Cloud Blog

MAY 22, 2013

Author: Fergus Gloster I am often asked in one-on-one conversations and group discussions whether Marketers should concentrate their resources on a single unique strategy, or spread their effort across many campaigns. This is evident today by the emphasis on social or inbound marketing as the single source of leads.

CMO 134

CMO Thought Leadership Inbound Marketing Marketing 134

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 117

Gen Z Transform Direct Mail Outbound Marketing 117

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 88

CMO Key Performance Indicator Customer Journey Marketing Strategy 88

Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. I know it’s not just me…).

Thought Leadership 134

Thought Leadership CMO Marketing Plan Promotion 134

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan. Next-Level Marketing Strategy Guide for 2021 [Step-by-Step].

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Duct Tape Marketing

JANUARY 10, 2025

Many small business owners struggle to create marketing strategies that deliver measurable growth. Enter Marketing Leadership as a Service (MLaaS) a powerful solution that bridges the gap between effort and impact by providing the strategic guidance small businesses need to thrive. All it takes is the right strategy.

CMO 42

CMO Transform Direct Mail Marketing 42

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? What is the role of a fractional chief marketing officer? Ever puzzled over the role of a Fractional CMO?

CMO 91

CMO Transform Manufacturing Marketing 91

The Next CMO

NOVEMBER 22, 2022

How to Create a Marketing Plan Timeline.

Marketing Plan 59

Marketing Plan Marketing Marketers Marketing Strategy 59

Rock Content

AUGUST 17, 2017

Christoph is ScribbleLive’s Vice President of Content Marketing Strategy. He helps businesses and organizations in the Americas develop and implement strategic content marketing plans and practices by combining efficient workflows, content marketers’ skills and useful technologies.

CMO 63

CMO Marketing Plan Content Marketing Digital Marketing 63

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. Source: IBM "Global CMO Study" (Oct.,

Transform 100

Transform Thought Leadership CMO Marketing 100

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. Why did it suddenly become a priority for Content Marketing plans around the world? Social media is the perfect place for boosting Content Marketing strategies. But what exactly does UGC mean?

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join. 6) 10 Ways to Tap Into the Power of Content and Social Marketing. by Jen Howard The countdown continues.

CMO 124

CMO Marketing Marketers Price 124

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy.

CMO 110

CMO Marketing Marketers Advertisers 110

Rock Content

DECEMBER 11, 2020

You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. For this prompt, try selecting the CMO persona.

Price 115

Price CMO Marketing Marketers 115

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? By understanding these challenges, you can proactively ensure your martech strategies align with current and future business objectives, accommodating market dynamics and consumer behavior shifts. Analytics integration.

Transform 93

Transform CMO CRM Fashion 93

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Consider your job as a CMO running your company’s blog like a sailing captain.

Customer 106

Customer CMO B2C Thought Leadership 106

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Management 132

Management CMO Marketing Marketers 132

OnDemand CMO

DECEMBER 16, 2021

Most business owners find marketing both critically important as well as a challenging part of their success. There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.

Marketing Strategy 40

Marketing Strategy Thought Leadership CMO Marketing Mix 40

Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix? ” Theme No.

User-Generated 111

User-Generated Marketing Marketers CMO 111

Duct Tape Marketing

NOVEMBER 13, 2014

According to a CMO Council report only 15% of marketers believe their companies are doing a very good job of integrating disparate customer data sources and repositories. When a social platform implodes (or just isn’t cool anymore) all your customer data and marketing assets go down with the ship. The solution?

Retail 78

Retail Shipping CMO Social Media Marketing 78

Duct Tape Marketing

JANUARY 19, 2024

John Jantsch- Fractional CMO: Reinventing Marketing Strategies John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Click here to listen to the episode.

CMO 92

CMO Law Marketing Marketers 92