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11 marketing leaders who put social media first

Sprout Social

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 95
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Be Where Your Prospects Are: Your Business Needs Complete Marketing

Adobe Experience Cloud Blog

Author: Fergus Gloster I am often asked in one-on-one conversations and group discussions whether Marketers should concentrate their resources on a single unique strategy, or spread their effort across many campaigns. This is evident today by the emphasis on social or inbound marketing as the single source of leads.

CMO 134
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Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

He is currently Global Director of Integrated Marketing for BearingPoint. Tell us a little bit about how you got into B2B marketing and what you like most about it. That's when the light bulb went off in my mind on the difference between how you need to market B2B vs B2C.

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There’s an App for That! Does Your Business Need a Mobile App?

Adobe Experience Cloud Blog

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. I know it’s not just me…).

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. Marketers are addicted to short-term metrics. (Browsing data like company name, location, etc.

Transform 174
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2018: Survey Says!

Adobe Experience Cloud Blog

Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to….

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Survey: 71% of CMOs Feel Unprepared For Today’s Market

Marketing Insider Group

But IBM named the report “From Stretched To Strengthened” based on the practical approaches that were identified to help guide marketing executives through the tough road ahead. The biggest takeaway from the report is that marketing executives feel unprepared as represented by the 31% “credibility gap” pictured below.

Transform 100