Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 95

Transform Retail Shoppers Price 95

Hubspot Marketing

MAY 9, 2022

"We’re moving to a market-based society where everything is going to be ownable, priceable, traceable — everything — and NFTs is just a fancy way to do that and create the marketplace around it," said HubSpot’s CMO Kipp Bodnar on an episode of the Marketing Against the Grain podcast. Are NFTs Worth Your Marketing Investment?

Branding 106

Branding Energy CMO Marketing 106

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do? Snapshot: Marketing automation.

Transform 116

Transform Marketing Automation Platform CMO Marketing 116

Hubspot Marketing

JUNE 3, 2024

Explore potential disruptions, changing customer expectations, or even the impact of new technologies. Automating Email Campaigns Email marketing automation has been around for a while, but new AI tools are making it even better. It made decisions on the brand name, product design, pricing, and even marketing strategy.

User-Generated 100

User-Generated Customer Journey Marketing Marketers 100

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Transform 51

Transform CMO Thought Leadership Retail 51

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

So you can understand what it takes to become tomorrow’s marketer and be successful in this ever-changing digital landscape. In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience.

Transform 91

Transform Thought Leadership Influencer Marketing CMO 91

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Product or segment marketing manager. Have a hacker’s mindset.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. In the modern business landscape, technology plays a crucial role in almost every aspect of operations. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Transform 51

Transform Marketing Marketers Manufacturing 51

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 102

CMO Customer Acquisition Transform User-Generated 102

Duct Tape Marketing

JUNE 20, 2023

Key Takeaway: Digital transformation requires organizations to rewire their processes and operations, leveraging new technologies to achieve value. But it's still very clear that, you know, it's hard to be a digital leader if you're just, if you know, if every conversation someone's looking to the CDIO or the CMO, right?

Transform 63

Transform Finance Energy Customer 63

Martech

FEBRUARY 27, 2024

Architecting and managing a data infrastructure is a complex task that will only increase in complexity as new AI tools are onboarded. In many companies, the CMO is completely hands-off when it comes to technology. This great divide between the CMO and the technology team must be bridged.

Transform 101

Transform CMO User-Generated Customer loyalty 101

The Social CMO

MARCH 21, 2022

In many organizations, customer service is still operated out of a call center; marketing is spread across multiple, yet siloed functions that follow the linear path within a traditional sales funnel; and product development follows a roadmap that looks so far ahead that it inevitably splits from evolving customer realities and expectations.

Customer 52

Customer Customer Journey Non-Profit Transform 52

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 143

Gen Z Millennials CMO Marketing 143

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. Growth in Emerging Markets and a More Diverse Audience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 24, 2018

No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire.

CMO 107

CMO Social Media Marketing New Technology Marketing 107

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Marketers are no stranger to digital disruption. What Is Digital Transformation?

Transform 84

Transform Direct Mail Customer Journey Marketing 84

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. In November 2017, the content marketing director was called into the CMO’s office. Why,” the CMO wanted to know, “are there no real results from the thought leadership content ?”. Technology is not change – it is what facilitates change.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Marketing Insider Group

NOVEMBER 25, 2019

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

Market Trends 145

Market Trends Transform Marketing Marketers 145

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. image source.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% This comes alongside news that a record 11,000 UK shops have been permanently closed as a result of the ongoing pandemic so far this year.

Advertising 52

Advertising Advertisers Retail Shoppers 52