Martech

NOVEMBER 27, 2024

All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. As a result, we know we will see more AI applications aimed at B2B marketers. The marketer’s dilemma: Experiment or wait for integration? He would then add, “Make sure that you tend to your garden!”

Transform 124

Transform B2C CMO New Technology 124

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. CMO and CTO Partnerships in 2023. Digital Transformation and its Importance in 2023.

Transform 65

Transform Marketers Marketing Manufacturing 65

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management 106

Management Inbound Marketing Marketers Marketing 106

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

Transform 125

Transform CMO Analytics CRM 125

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

User-Generated 106

User-Generated Marketers Marketing CMO 106

Hubspot Marketing

MARCH 27, 2025

Navigating nuances like these is part of the challenge of adopting any new technology. To learn more about lead-scoring tactics and marketing growth strategies, check out the full episode of Marketing Against the Grain below: This blog series is in partnership with Marketing Against the Grain, the video podcast.

Transform 104

Transform CMO Communications New Technology 104

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? For me, the best source of inspiration is getting to know top marketing performers that have blazed a trail that challenged the status quo of our field.

CMO 134

CMO Thought Leadership Marketers Marketing 134

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 88

CMO Price Transform Marketing Strategy 88

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketers Marketing 130

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Marketing Insider Group

JULY 16, 2015

Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”. Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released.

CMO 97

CMO New Technology Health Marketers 97

Adobe Experience Cloud Blog

APRIL 16, 2013

by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. The thought leaders included: Chris Heuer , Internet Marketing Expert.

Marketers 134

Marketers Marketing CMO Analytics 134

Marketing Insider Group

JULY 24, 2018

No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire.

CMO 109

CMO Social Media Marketing New Technology Marketers 109

Adobe Experience Cloud Blog

JUNE 7, 2019

Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time.

Transform 134

Transform CMO Thought Leadership Retail 134

Adobe Experience Cloud Blog

MAY 18, 2017

As marketers, we are used to huge expectations, tight deadlines, and high pressure. But now that marketing has gained a seat at the revenue table, marketers are now tasked with goals much more visible to the entire company such as growing revenue. Just as consumers needs are changing, so are the types of marketing they expect.

Thought Leadership 128

Thought Leadership CMO New Technology Marketers 128

Adobe Experience Cloud Blog

MARCH 24, 2017

In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives everyone a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement– The Marketing Nation. Innovation Always.

Thought Leadership 118

Thought Leadership Transform CMO Marketers 118

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Measure against new metrics.

Management 131

Management Transform CMO eBook 131

Marketing Insider Group

JULY 15, 2014

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. The 2020 Marketing Department. Once Upon A Time.

CMO 111

CMO Marketers Marketing Entertainment 111

Martech

APRIL 8, 2022

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. A new MOPS framework. See terms.

Transform 122

Transform New Technology Direct Mail Marketers 122

Adobe Experience Cloud Blog

APRIL 25, 2018

The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program , we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? Jessica Kao. Edwards University.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Content Marketing Institute.

Content Marketing 124

Content Marketing Transform Marketers Marketing 124

Adobe Experience Cloud Blog

JUNE 10, 2013

Since technology and infrastructure investment have become a central focus, the CIO’s role is becoming more integrated into business process than ever before. In the past, it was the IT department that controlled technology and infrastructure purchase decisions. Process Before Technology. The Overlapping CMO and CIO.

CMO 133

CMO Thought Leadership CRM Finance 133

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . So how does a marketer decide which technologies to test and use to grow their business?

Automobile 97

Automobile New Technology Marketers Marketing 97

Rock Content

DECEMBER 21, 2017

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. Maybe it’s your VP of Sales, CMO, CRO or your CSO.

New Technology 56

New Technology Transform Communications CMO 56

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 131

Analytics Customer Journey Marketers Marketing 131

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. billion in 2020 to $23.6

CMO 98

CMO Marketers Marketing New Technology 98

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Digital ownership shifts have diminished marketing’s influence.

Non-Profit 115

Non-Profit CMO Health Marketers 115

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 124

CMO Customer Acquisition Transform User-Generated 124

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? “ “ At the end of the day, simplicity was the lesson. . “

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform 130

Transform Marketers Marketing Thought Leadership 130

Martech

FEBRUARY 15, 2024

Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI in your marketing organization? Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. And then, how can AI impact marketing?

Education 126

Education CMO Marketers Marketing 126

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Marketing Insider Group

JUNE 26, 2023

Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t.

Key Performance Indicator 104

Key Performance Indicator CMO Marketers Marketing 104

Unbounce

JUNE 5, 2023

Imagine, for a moment , that you’re a marketer in the late ’90s. Fast forward to today, and we’re facing a similar paradigm shift in marketing—only this time, it’s artificial intelligence (AI) that’s causing the existential panic. The transformative nature of AI in marketing is undeniable.

Transform 114

Transform Marketers Marketing Copywriting 114

Marketing Insider Group

MAY 14, 2013

Looking into a heavy topic today: Big Data for Marketing. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology. Big Data for Marketing is easy to say but hard to do. Big Data Marketing Is Like Gold Mining.

CMO 111

CMO Marketers Marketing Marketing Plan 111