Hubspot Marketing

NOVEMBER 19, 2024

Expanded Market Reach and Growth Regular research helps your company grow: professional services marketing firm Hinge found companies that conduct B2B market research at least quarterly grow up to 70% faster and are almost 50% more profitable than firms that don’t. VP of Marketing or CMO). Company size and makeup.

Market Research 121

Market Research B2C Marketing Marketers 121

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 94

CMO Price Transform Marketing Strategy 94

Content Marketing Institute

JANUARY 3, 2018

Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner. Think of each of these segments as a Transformer. This new Combiner Transformer – a whole greater than the sum of its parts – is Arrow’s media arm.

Transform 98

Transform Management New Markets Manufacturing 98

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Automate processes.

Management 131

Management Transform CMO eBook 131

Adobe Experience Cloud Blog

AUGUST 30, 2010

In that short time, we’ve transformed the marketing automation industry with our vision of powerful, revenue-focused software that’s also fast to implement and easy to use, and helped more than 650 companies accelerate their revenue growth. The New Demand Center. Tags: Accountability Modern B2B Marketing.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

Transform 134

Transform CMO Customer Acquisition Finance 134

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. The pipeline wins generated by our marketing has increased by 50% and we’ve shortened our sales cycle as well,” said Tonkin. “It’s

Transform 98

Transform Customer CMO Energy 98

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Art + Science.

Transform 104

Transform Non-Profit Marketing Marketers 104

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 122

Transform CMO Marketing Automation Platform Marketing 122

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Step Up Your Game . Determined.

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 114

Transform eCommerce Retail CMO 114

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Keith has helped launch over six companies and raised more than $34 million in product funding. Sales had been flat for much of that time.

Marketing Strategy 73

Marketing Strategy Marketing Marketers Customer Journey 73

Marketing Insider Group

NOVEMBER 10, 2020

In fact, we focused upon sales and marketing alignment and the importance of data for marketing in a recent webinar. Why do you feel these qualities are at the core of modern marketing? YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Martech

APRIL 27, 2022

It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. It validates marketing expenses by tying ROI to initiatives. customer journey analytics).

Analytics 132

Analytics Customer Journey Marketing Marketers 132

Set Up

JULY 19, 2022

In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own. COMING SOON: Guides to New Marketing Roles.

CMO 72

CMO Transform Marketing Marketers 72

Set Up

JULY 5, 2022

In the Set up CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice. 2 - Prioritize relationships | Catherine Lacour , CMO at Blackbaud. 3 - Get comfortable feeling uncomfortable | Lynn Godfrey , EVP, Chief Marketing Officer at The Leukemia & Lymphoma Society. Don't miss a thing!

Transform 52

Transform CMO Marketing Marketers 52

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 120

Analytics Product CMO Marketing 120

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Step Up Your Game . Determined.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Rock Content

DECEMBER 11, 2020

After all, there must be a reason why technology is becoming more prevalent in Marketing businesses around the world, right? The benefits of introducing Artificial Intelligence to managing and executing campaigns are transforming the way we do Marketing. It is not just one of them, but many. Let’s see the main examples!

Marketing 83

Marketing Marketers Transform Communications 83

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” So, what exactly do we do for our customers? We enable companies to confidently create content.

Transform 40

Transform Marketing Marketers CMO 40

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” Defining a new market. So, what exactly do we do for our customers?

Transform 40

Transform Marketing Marketers CMO 40

Businesses Grow

DECEMBER 16, 2024

Joeri Billast , Host of the Web3 CMO Stories podcast In 2024, I discovered that authenticity, consistency, and patience are the keys to building a personal brand that resonates globally. Being part of the RISE community transformed my perspective on digital engagement. Every day is a new marketing day.

Gen Z 100

Gen Z Marketing Marketers B2C 100