Martech

FEBRUARY 15, 2022

Stitching those disparate products together to create a unicorn solution is an integration partner’s dream but, in too many cases, a CMO’s nightmare. Same for outbound marketing and e-commerce projects. ” Read next: Does your marketing team need a digital experience platform?

Outbound Marketing 102

Outbound Marketing CMO Management Customer 102

Customers.ai

JANUARY 30, 2024

According to Andy Crestodina, Co-Founder and CMO, Orbit Media , this strategy revolves around the simple yet powerful concept of being more human in your approach. By staying adaptable and prioritizing engagement and authenticity, your email marketing will not only survive but thrive amidst constant updates and shifts in the digital world.

Email Marketing 111

Email Marketing Health Outbound Marketing Communications 111

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Once we put a concerted effort into blogging and social media marketing though, the stats took off.  What is B2B appointment setting ? . 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

CXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Strategic importance of clients.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. It’s evolving, and so must the role of the CMO.

CMO 144

CMO Manufacturing Outbound Marketing Retail 144

Marketing Insider Group

APRIL 26, 2011

Inbound marketing costs 62% less per lead than traditional, outbound marketing. Change isn’t coming to B2B Marketing. It’s already well established… What’s a marketer to do? 78% of Internet users conduct online product research. They are not waiting for your next brilliant email.

Transform 111

Transform Outbound Marketing Inbound Marketing B2C 111

Marketing Insider Group

MAY 27, 2023

Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps. And you should listen as Mike spills the dirt on their outbound marketing too.

PR 110

PR CMO Outbound Marketing Inbound Marketing 110

Marketing Insider Group

JULY 28, 2015

According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. A great interview about what it’s like to be the marketing guy at a company selling a marketing solution to marketing people. Traction by Gabriel Weinberg.

PR 108

PR Outbound Marketing Inbound Marketing CMO 108

Orbit Media Studios

JUNE 5, 2024

Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. You can find Andy on LinkedIn and Twitter.

Copywriting 118

Copywriting User-Generated Outbound Marketing Thought Leadership 118

GrowPowerful

DECEMBER 1, 2022

You could easily cut 50-60% of the contacts and not lose momentum in your outbound marketing efforts. If you find yourself struggling with this process, try onboarding a Fractional CMO to provide a fresh perspective with an objective outlook. It’s time to either clean up or renegotiate your terms here. Cut once, and cut deep.

Shipping 59

Shipping Outbound Marketing Marketing Marketers 59

Marketing Insider Group

JULY 1, 2020

Content Marketing Is Too Valuable for Both Consumers and Brands to Ever Go Away. The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145