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Covid Drives Digital as Marketers Pivot into Stronger and Leaner Roles

The CMO Survey

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

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How marketers on Amazon can still launch and grow brands

Martech

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. For brands, that means it’s still the place to launch products and connect with customers. We are marketplace native, developing durable, accessible home brands.”.

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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

Globally, we’ve seen online leaders like Amazon shift funds quickly to target in-demand products across paid search (not to mention that a staggering 74% of US consumers reportedly start their product searches on Amazon in the first place). Using data to better target segments within your existing customer base.

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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

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Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward

The CMO Survey

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4%

CMO 130
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How 2020 Changed Social Media: Checking In On Our Trends Predictions

Hootsuite

New digital divides in key demographics, a shift towards performance marketing tactics. They are full-blown digital marketing campaigns being rolled out across ALL their channels. TikTok is bringing back the fun elements that made social media so addictive in the first place. Were we right in our prediction? Very right.

CMO 144