Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO 78

CMO Event Marketing Education Place 78

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Adding value without complexity.

Transform 105

Transform Analytics CMO CRM 105

Martech

JANUARY 12, 2022

The term “declared data” might be a better descriptor, but Khatibloo placed the concept within the tiered hierarchy of first-, second- and third-party data. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. The well-placed question can reap data dividends. We just don’t use it that well.”

CMO 123

CMO eCommerce Shoppers Retail 123

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. Measure long-term performance. Marketers are addicted to short-term metrics.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.”

Customer Journey 104

Customer Journey Customer Whitepaper B2C 104

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

CMO 67

CMO Law Non-Profit Promotion 67

Martech

DECEMBER 30, 2021

“In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV.

Advertising 117

Advertising Advertisers Transform CMO 117

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. For brands, that means it’s still the place to launch products and connect with customers. We are marketplace native, developing durable, accessible home brands.”.

Branding 96

Branding Logistics Retail CMO 96

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 95

Transform Retail Shoppers Price 95

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He believes in explaining the why behind any business decisions so that he can articulate how the team can rally behind the new direction and find their place in the change.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Orbit Media Studios

OCTOBER 11, 2023

How is your navigation performing? Marketers should really know the clickthrough rates of their calls to action. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. It’s much easier than starting with a Blank report page.”

Analytics 89

Analytics eCommerce CMO SEO 89

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. That’s not to suggest that limited user data will spell the death of performance marketing. It’s a common trap business leaders fall into.

Performance Marketing 86

Performance Marketing Branding Customer loyalty User-Generated 86

Econsultancy

JANUARY 28, 2022

Globally, we’ve seen online leaders like Amazon shift funds quickly to target in-demand products across paid search (not to mention that a staggering 74% of US consumers reportedly start their product searches on Amazon in the first place). Using data to better target segments within your existing customer base.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Bannerflow

JANUARY 9, 2019

An astonishing 88% of brands questioned believe marketers are now placing too much emphasis on ROI over creativity. For Ville Heijari, CMO, at Finnish game studio Rovio Entertainment , this admission proves surprising, “especially when thinking of developments in the ad-tech space. Is an emphasis on ROI reducing creativity?

CMO 61

CMO Marketing Marketers Entertainment 61

Adobe Experience Cloud Blog

MAY 5, 2011

As Paul Albright said on his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales , metrics create the drama-free environment execs want and need. Continuing my series about this webinar, here are some specific lessons about defining and using metrics to drive a high-performance marketing department.

CMO 115

CMO Marketing Marketers Communications 115

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Measure, analyze, and report on campaign performance and provide strategic direction based on analysis.

Management 79

Management User-Generated CRM Inbound Marketing 79

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4%

CMO 130

CMO Transform Customer Acquisition B2C 130

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. They are full-blown digital marketing campaigns being rolled out across ALL their channels. TikTok is bringing back the fun elements that made social media so addictive in the first place. Source: CMO Survey, June 2020.

CMO 144

CMO User-Generated Gen Z eCommerce 144

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 9, 2023

Instead of paying millions for a single Super Bowl ad, marketers can place ads on CTV and zero in on specific segments of any size. The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos. It’s what you do after the game that matters.

Shoppers 79

Shoppers Advertising Advertisers PR 79

Orbit Media Studios

FEBRUARY 26, 2024

If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. The website will connect with all of our other marketing technology (ideal). The website will connect with the CRM system (minimum).

Copywriting 69

Copywriting Law CRM User-Generated 69

Avinash Kaushik

AUGUST 22, 2022

For performance marketing, you can see this confusion practiced when you create compound metrics. I bet your CMO dashboard has Social Engagement on it – only you understand what that metric actually is, and the convoluted formula ensures no one will ever know why Social Engagement went up or down. Pick something else.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75

illumin

OCTOBER 1, 2019

For the sixth year in a row, Seraj Bharwani, our Chief Strategy Officer, moderated the Advertising Week CMO Panel and this year’s was one of our most successful to date with the CMOs of leading DTC marketers. Gil Efrati, the CMO of Resident Home discussed the keys to success for his business.

CMO 40

CMO Transform Health eCommerce 40

Martech

JUNE 1, 2023

The last reason is that they weren’t asked in the first place. For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue. As a marketing manager, I want to understand which channels are performing, so that I know where to assign budget and resources.

Transform 108

Transform Marketing Marketers Analytics 108

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So Alex, you oversee an entire performance marketing team. [00:04:46] Do we slow down so that we put in place a transition process? I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. For example: If your landing page doesnʼt match the aesthetic of a banner ad, then people will often (rightfully) assume they’re in the wrong place and leave. Donʼt place extraneous offers or navigation on the page that could draw the user into doing something else.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

NOVEMBER 2, 2023

Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. I, of course, am Pete Housley, CMO at Unbounce. And Unbounce is the AI powered landing page builder with smart features that drive superior conversion rates.

PR 98

PR Marketing Marketers Non-Profit 98