Remove CMO Remove Place Remove PR
article thumbnail

How Privy’s former CMO learned to love low-budget, scrappy marketing

Hubspot Marketing

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. My Own Experience With Low-Budget Marketing My first job out of college was at a PR agency. The fastest, most cost-effective place to start is social media. Play where you have leverage.

CMO 116
article thumbnail

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I PR and earned media. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand safety is BS (until it’s not)

Martech

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern. Processing.

Branding 104
article thumbnail

Why you don’t need a CMO… yet

Martech

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 128
article thumbnail

The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145
article thumbnail

Why ‘head of marketing’ is the most misunderstood title in startups

Martech

Meanwhile, you’re making significant strategic decisions, building teams from scratch and putting the infrastructure in place to scale, just like the rest of the leadership team. But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you. The problem is, we assume they can figure it all out solo.

article thumbnail

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. Indifference is the enemy.”

SEO 105