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How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

Hubspot Marketing

I went from marketing manager to CMO in four years. So if you‘re on that path, whether you’re newly promoted, leading a team for the first time, or aiming for the CMO role, this post is for you. How to Go from Marketer to CMO 1. Try a basic PR outreach round? It was fast. It was exciting. I lost sleep. I lost hair.

CMO 94
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How Privy’s former CMO learned to love low-budget, scrappy marketing

Hubspot Marketing

My Own Experience With Low-Budget Marketing My first job out of college was at a PR agency. In this piece, I’ll walk you through real examples of scrappy marketing tactics that worked, and how you can steal them for your own playbook. This was back in 2009, and the “playbook” was pretty traditional.

CMO 114
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Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO 100
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What’s the role of marketing in a crisis?

Martech

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. But what about marketing?

PR 128
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Research: Marketing Tech Is Broken. Here’s How to Fix It

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO 100
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I PR and earned media. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 131
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CMOs: Bridge the Martech Gap Before Adding More Tech

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100