Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. I started my career in sales.

PR 88

PR CMO Marketing Marketers 88

Hubspot Marketing

MAY 7, 2025

Marketing Against the Grain In this podcast, HubSpots CMO and Zapiers CMO provide an unfiltered perspective on marketing trends and growth tactics while sharing fresh ideas that any marketer can apply to their strategy. Pro tip: You can also tune into the episodes on YouTube if you prefer video over audio.

Social Media Marketing 109

Social Media Marketing eBook Marketing Marketers 109

Orbit Media Studios

OCTOBER 30, 2024

Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. .” Write an AI-training press release Write a short story about some of your work or adapt a case study into a press release.

SEO 107

SEO Branding User-Generated PR 107

Martech

MAY 9, 2024

Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR. A small group of highly skilled brand and PR specialists will create brand voices and experiences and respond to tough PR challenges.

PR 131

PR Transform CMO Marketing 131

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. And I would likely still assume this unless I saw some CMOs in action.

CMO 78

CMO Thought Leadership PR CRM 78

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Decide HOW you will measure results.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Litmus

SEPTEMBER 9, 2021

Marketing, PR, & advertising agency: 42:1. Learn how other factors, including email team size, list size, the regulatory environment, send frequency, and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. For every $1 marketers spend on email marketing, they receive $36 in return.

Email Marketing 144

Email Marketing PR CMO Analytics 144

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Transform 113

Transform CMO PR Education 113

Marketing Insider Group

JULY 10, 2014

Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. What role do you think content marketing has specifically played in helping to change the PR industry?”. “I f5823b ;">. We are too smart.

Content Marketing 111

Content Marketing PR B2C CMO 111

GrowPowerful

AUGUST 29, 2022

As there's a rise in the popularity of leveraging Fractional CMO's to help companies grow, there's also a scam taking place that we keep seeing and frankly, have to clean up the mess. There is an immense growth in the popularity and adoption of Fractional CMO's in the B2B tech world. What's Happening? Who's to blame?

CMO 52

CMO Copywriting PR Advertising 52

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Transform 107

Transform Thought Leadership PR CMO 107

Set Up

MARCH 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Lindsay Listanski , the former VP of National PR and Communications and recently promoted National Vice President of Field Marketing for Coldwell Banker. She believes that her communication superpower has helped her excel in PR and Communications and led to her career advancement.

CMO 52

CMO PR Thought Leadership Communications 52

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

CMO 107

CMO Thought Leadership PR Marketing 107

Marketing Insider Group

JANUARY 24, 2013

TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. WendyMarx – Wendy Marx – Award-winning PR and marketing communications executive who helps B2B companies become well-known brands.

PR 112

PR Whitepaper CMO Marketing 112

The Next CMO

MAY 26, 2022

Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum. Have they been both a full-time CMO and a fractional/outsourced CMO in the past?

CMO 52

CMO Health PR Place 52

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hubspot Marketing

JANUARY 7, 2024

Growth Marketer Career path: Digital Marketing Responsibilities Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Income PR managers make between $48,000 and $104,000. The modern-day CMO doesn’t have a generic, one-size-fits-all background.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Or how to split marketing programs budget between investments such as events, advertising, and PR? About the analyst: Michael Gerard joined IDC in 2003 to help establish IDC's CMO Advisory Practice. How to allocate your budget across programs and headcount? Register to watch the entire webinar on-demand now.

CMO 51

CMO PR Advertising Advertisers 51

Martech

JULY 28, 2021

After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO. “The nature of live is that the vast majority of viewers pressure test the system by watching at the same time.”. Read more here. Maggie Lower moves from Cision to Hootsuite .

Management 111

Management CMO PR Advertising 111

Adams & Knight Marketing

OCTOBER 31, 2021

“The pandemic forced us as an industry to seek out new ways to execute creative campaigns that generate meaningful results for our clients,” said Principal and CMO Bill Knight. ” About Adams & Knight. .” ” About Adams & Knight.

Advertising 100

Advertising Advertisers Copywriting PR 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK. Pamela Wilson is an award-winning designer and marketing consultant who runs the popular Copyblogger blog.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction.

Customer 123

Customer Finance PR CMO 123

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. We could not do anything besides digital PR for a few months, and the organic traffic doubled. If your CMO is very brand-focused, for example, performance metrics might not resonate.

PR 122

PR SEO User-Generated CMO 122

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”.

Management 134

Management Thought Leadership PR CMO 134

Orbit Media Studios

NOVEMBER 13, 2024

Now I know how the blog can power the top of the funnel awareness, search rankings for key pages, networking, social media, PR, sales closing rates and now, to train the AI so it mentions our brand. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. You’re a subject matter expert in business critical fields of Social Media, PR or Comms. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. You don’t *only* need a minute of someone’s time.

Management 145

Management Education Social Media Marketing Copywriting 145

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.

Content Marketing 135

Content Marketing PR Law CMO 135

Search Engine Land

AUGUST 17, 2023

Yusuf Mehdi, Microsoft’s corporate VP and consumer CMO, told WSJ the company’s internal data shows Bing taking market share from Google, but failed to provide any figures. ” StatCounter said its data takes traffic to and from Bing’s chat into account. Microsoft’s Aug. Dig deeper.

PR 96

PR CMO User-Generated Marketing 96

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Marketing Insider Group

FEBRUARY 12, 2013

PR was an obvious early hit. For the past few years there’s been this growing buzz around content, a happy coming-together of people from many different disciplines: digital, SEO, social, IT, PR, advertising, content strategy, creatives and the like. What do you see happening in Content Marketing today? How is it changing?

PR 111

PR Thought Leadership Marketing Marketers 111

Duct Tape Marketing

OCTOBER 22, 2014

My guest for this week’s episode of the Duct Tape Marketing Podcast is Paul Roetzer, CEO of PR 20/20 and author of The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. More than ever marketers must measure every event and track performance based goals and objectives they can impact.

Inbound Marketing 77

Inbound Marketing PR CMO Marketing 77

Marketing Insider Group

JUNE 26, 2023

Is your digital PR creating a consistent frequency of third-party mentions on other sites? Work with an outsourced CMO: When in doubt, consider working with a fractional CMO — a contracted executive that Marketing Brew points out is quickly catching on in the marketing world. Compare cost to effect. Is everything up to date?

Key Performance Indicator 105

Key Performance Indicator CMO Marketing Marketers 105

Litmus

APRIL 18, 2019

Learn how other factors, including email team staffing levels, list size, the regulatory environment, send frequency , and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. Marketing, PR, & advertising agency: 42:1. Get your copy ?. Transcript: The ROI of Email Marketing.

Email Marketing 110

Email Marketing PR Analytics Marketing 110

Sprout Social

JULY 6, 2023

According to The 2023 State of Social Media report, most business leaders agree that social media data and insights play a pivotal role across companies—including PR, trendspotting, competitor analysis, proactive crisis management and communication functions. Find out what keeps your CMO up at night.

Analytics 145

Analytics CMO Transform PR 145