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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

For instance, you rarely see a CMO or VP of SEO role appear on a job board. The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know.

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

Compared to traditional search, which relies mostly on keyword matching, AI search uses advanced algorithms to understand the context and intent behind the query. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years.

Transform 130
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Will big tech burst the AI bubble?

Martech

For Perplexity, will it emerge as an AI winner, or will Google put it out of business by building its unique functionality into search? Marketers are facing a similar question, which may come down to opportunity cost. Perhaps focusing solely on integration and costs is too narrow a perspective.

Transform 126
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How marketers can succeed with generative engine optimization

Martech

Brands that optimize their digital presence can influence up to 52% of the sources cited by generative models, per a recent study by Terakeet (disclosure: I serve as the companys CMO). In other words, the more you control your digital assets, the more likely your brand will be featured authentically in AI-driven narratives.

Transform 137
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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Then relax, keep learning and stay focused on the human side of marketing. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

SEO 107
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How attribution masks what’s actually driving growth

Martech

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all.

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DOJ pushing the sale of Chrome sparks industry debate over web’s future

Martech

Broader concerns about information access Nicholas Putz, fractional CMO, is worried about potential bias and manipulation of search results: “In a world increasingly reliant on digital information, a dominant browser could become a gatekeeper, shaping public perception and discourse. Why we care.