Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 88

Copywriting SEO Promotion Video Marketing 88

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 100

Email Marketing Copywriting Marketing Marketers 100

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. This is where copywriting formulas come into play as a game-changer for digital marketing. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

AWeber

OCTOBER 5, 2023

They are used to communicate ideas in a way that static images sometimes can’t. GIFs are a great way to give your emails that little something extra. Here are 8 Powerful Email Copywriting Techniques to use in your next email.) Test a GIF in different locations within your email to see where it performs best.

Email Marketing 97

Email Marketing Copywriting Marketing Marketers 97

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 116

Email Marketing Transform Marketing Marketers 116

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

AWeber

NOVEMBER 21, 2022

They are used to communicate ideas in a way that static images sometimes can’t. GIFs are a great way to give your emails that little something extra. Here are 8 Powerful Email Copywriting Techniques to use in your next email.). Test a GIF in different locations within your email to see where it performs best.

Email Marketing 105

Email Marketing Copywriting Marketing Marketers 105

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 139

Email Marketing Marketing Marketers Promotion 139

Vertical Response

SEPTEMBER 18, 2023

In recent years, the world has seen a significant increase in the number of people using digital platforms to communicate. Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales.

Email Marketing 75

Email Marketing Law Marketing Marketers 75

Litmus

JANUARY 24, 2024

This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist. Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like?

Copywriting 90

Copywriting Email Marketing Energy Communications 90

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay.

Copywriting 99

Copywriting Email Marketing eCommerce Customer Journey 99

Digital Marketer

JANUARY 20, 2023

If you want to stand out in someone’s crowded inbox, you need to do the one thing that everybody else avoids doing: building strong relationships with your email subscribers. Here’s how: How Storytelling Helps Your Brand Shine Bright in a Crowded Inbox Storytelling is the most effective way to communicate. That’s not me saying it.

Email Marketing 87

Email Marketing Entertainment Copywriting Marketing 87

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. He helps 7-8 figure ecommerce brands generate 30%-40% of their total revenue through email marketing and marketing consultation.

Email Marketing 72

Email Marketing Transform Customer loyalty Entertainment 72

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 140

Copywriting Email Marketing Entertainment Marketing 140

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Some internships can lead to full-time jobs, too.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Hubspot Marketing

JANUARY 12, 2024

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email?

Direct Mail 98

Direct Mail Copywriting User-Generated Customer Acquisition 98

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Let’s examine specific use cases for AI in marketing. That’s no surprise.

Copywriting 124

Copywriting User-Generated CRM Marketing 124

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Customer Loyalty.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Tiecas

MAY 17, 2024

Creating an Industrial Value Proposition that Converts: Understanding Your Target Audience Your industrial website’s value proposition is the core message that communicates how your products or services solve your customers’ specific problems and deliver tangible benefits. Our copywriting is never 100% AI-generated.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Marketing and Content Creation. Copywriting. Social media marketing. Email marketing.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? And should marketers stop tracking subscribers? Do subscribers know they’re being tracked?

Email Marketing 70

Email Marketing Marketing Marketers Copywriting 70

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.

Copywriting 121

Copywriting eBook User-Generated Communications 121

AWeber

JUNE 15, 2023

I’ve heard this same stress coming from copywriters too. Instead of writing overly simple asks like write a paragraph promoting my copywriting services, include relevant information that you have and know to be true to get better results. Something like: Write a paragraph promoting my copywriting services.

Copywriting 105

Copywriting Promotion Email Marketing Communications 105

AWeber

JULY 24, 2023

The ways in which you communicate with your customers has to be adjusted when these life altering situations occur. And the best way to communicate with your audience during these disasters or pandemics is with email. Whether it’s a hurricane, earthquake, wildfire, or pandemic, email is an important tool to use.

Customer 73

Customer Key Performance Indicator Communications Copywriting 73

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. Screenshot via Skillshare.

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132

Digital Marketer

OCTOBER 7, 2022

Here on my blog, you’ll find tons of tutorials on copywriting, digital marketing, and freelancing – to help you out on your entrepreneurial journey. That’s why you should effectively and accurately communicate ONE core problem in your copy before introducing your promising solution, or the “big promise” your reader is looking for.

Copywriting 92

Copywriting Price Communications Education 92

Sprout Social

AUGUST 28, 2023

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. Start your free Sprout trial AI marketing tools for copywriting AI marketing tools help you create messages that resonate with your target audience and speed up the writing process. The selling point?

Transform 87

Transform Copywriting Marketing Marketers 87

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Search Engine Land

MARCH 20, 2024

Customer-centric focus: Understanding and meeting consumer needs is paramount for position-less marketers who craft personalized messaging that resonates across various touchpoints. Why is the position-less marketer possible? If you were not adept at copywriting, perhaps — even for simple copy — you asked a skilled professional.

Traditional Marketing 87

Traditional Marketing Marketing Marketers Copywriting 87

AWeber

SEPTEMBER 26, 2022

Achieving consistent branding across all channels (including email) is one of the best ways to improve brand recognition. In turn, brand recognition will improve the success of email marketing campaigns by encouraging customers to engage with emails and take the desired action (e.g. Billions of emails are sent each day.

Branding 105

Branding Affiliate Marketing Copywriting Email Marketing 105

AWeber

DECEMBER 13, 2023

It’s a one-page space to showcase your product in the best light, with copywriting and visuals designed to inform and sell. Integration with your email marketing platform and website. You don’t have to be a professional copywriter to write high-converting content. What’s in a product landing page?

Product 102

Product Price Copywriting Shipping 102

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career. Bonus: Another Two Essential Skills Freelancer Writers Should Have 1.

Finance 96

Finance Copywriting Digital Marketing SEO 96