Remove Communications Remove Copywriting Remove Performance Marketing
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9 essential tips for building a website that drives conversions

Martech

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Dig deeper: How to transform your website into a continuous marketing powerhouse 2.

Transform 130
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A sales-side view of marketing, automation and AI

Martech

First and foremost they want to make sure that folks are safe and able to communicate at least in a safe way regardless of their competency and fluency. Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side.

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How to bridge the gap between creative marketers and marketing analysts

Martech

Understanding the gap Marketers have historically built structures that physically and culturally separate teams. The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling.

Gen Z 130
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How brands like Klarna and Mars are using AI in marketing operations

Martech

On the copywriting front, Klarna’s proprietary “Copy Assistant” AI handles around 80% of marketing copy tasks, ensuring consistent brand voice and messaging at a fraction of traditional costs. Particularly impressive is their innovative use of generative AI for marketing content.

Branding 124
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Dominate the inbox with your free 46-point email marketing checklist by Ignite Visibility

Martech

“This checklist isn’t just a guide; it’s your roadmap to achieving successful email marketing campaigns,” said Emily Keye, senior director of email marketing at Ignite Visibility. Through email, you can construct captivating, valuable and personalized communications – at scale.

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3 simple steps to automating content creation for businesses by SE Ranking

Martech

Then, start creating an SEO content brief for your copywriter. Since your copywriter relies on you to be the SEO expert, specify in the content brief what you want the article to look like. To do this, visit each competitor’s website to make sure they are properly communicating the topic at hand to their audience.

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What is a landing page? Everything you need to know to get started

AWeber

Include very little copywriting or an overload of information (usually somewhere in between). B - Strong copywriting that describes your offer and benefits in as few words as possible. 3 Use proven templates: Templates can help you save time and money by offering writing prompts that help you successfully communicate your value.