Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. What is automated email nurturing?

Transform 89

Transform CRM Whitepaper eBook 89

Lusha

JULY 21, 2024

Shorten Sales Cycles: Nurturing MQLs with targeted content and personalized communication can accelerate their decision-making process. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Both focus on creating and communicating valuable information — just for two different audiences. Keep communications open. Combine science and art.

PR 121

PR Whitepaper Content Marketing eBook 121

Hubspot Marketing

MAY 9, 2023

Marketers need to know how to communicate their goals effectively to AI systems. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content]. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 139

Whitepaper Transform Promotion Marketing 139

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An engaged customer means they expect relevant communication from your business. Second, let visitors fill out forms to access white papers or eBooks. You want these names to have a meaningful interaction with your business. Step 2: Create Engaging Content. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. Promote Content Across Your Website.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Every organic post should have a purpose and communicate with distinct messaging appropriate for each channel.

Whitepaper 130

Whitepaper Transform PR eBook 130

Lynton Web

DECEMBER 29, 2024

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. A good setup should start with engagement scoring based on specific behaviors. What should happen?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Adobe Experience Cloud Blog

AUGUST 15, 2017

Virtual Conferencing to connect and communicate with prospects around the globe and share product demonstrations. Your salespeople should not have to do all the communicating themselves. Also, salespeople should have access to information that they can use in their conversations and direct communications.

Whitepaper 134

Whitepaper Thought Leadership eBook Communications 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. It enables direct communication with potential and existing clients. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Remember, a client’s journey doesn’t stop when they sign a contract. Educational content is helpful content.

Customer 144

Customer Whitepaper eBook Education 144

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. It enables direct communication with potential and existing clients. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

SEPTEMBER 28, 2020

Lead nurturing during the buying process helps: Establish communication with leads immediately. Dedicated landing pages: With a focused landing page, you can effectively communicate your brand’s main message and tie in advanced personalization. Build thought-leadership and credibility. Increase engagement.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Rock Content

APRIL 24, 2023

So, marketers will need to do their own editing, communicate with writers, and negotiate through a bidding process for jobs. This means your account will be expertly managed, and communication will be streamlined between you and your writing team. Upwork doesn’t offer much when it comes to customer service.

Place 95

Place Whitepaper Finance eBook 95

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Rock Content

MAY 18, 2020

With this, communication gets more effective, reaching the public’s pains, desires, and generating more leads and sales. There are also different formats for producing interactive content, such as infographics , ebooks , calculators, landing pages, and quizzes, as well as white papers, assessments, and lookbooks.

Whitepaper 126

Whitepaper User-Generated eBook Marketing Strategy 126

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM 52

CRM Whitepaper eBook User-Generated 52

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The information was one-way, with customer service departments handling any communication with the buyer.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

JULY 11, 2023

That’s why it’s crucial for you to establish credibility, communicate your value proposition, and earn that relationship currency from your customers. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. What’s the Deal with Paid Content?

Whitepaper 98

Whitepaper Customer eBook Energy 98

Marketing Insider Group

JANUARY 3, 2023

Consistently creating various types of marketing collateral enhances your brand image by clearly communicating the value proposition of your business. Luckily, both traditional and digital marketing collateral builds trust with consumers by representing your business, communicating value and connecting your brand with your audience.

Whitepaper 94

Whitepaper eBook Education Entertainment 94

Adobe Experience Cloud Blog

NOVEMBER 28, 2018

Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. It doesn’t take too much effort to condense an ebook into a whitepaper or extract an infographic from a webinar, so there’s a good ROI in doing so. Embrace Customer-Centricity.

Whitepaper 134

Whitepaper Thought Leadership Marketing Marketers 134

Martech

MARCH 11, 2024

For the company, less alienation and more effective communication with most of our market. Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. No more bait-and-switch ebook opt-ins. Stop stalking people.

Branding 108

Branding Whitepaper eBook Communications 108

Scoop.it!

NOVEMBER 22, 2022

The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content Ebooks Whitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires. Create Ebooks.

Whitepaper 105

Whitepaper Customer eBook Education 105

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

MAY 31, 2011

We know that those who manually request additional information and future communications are more engaged with our brand, and therefore more likely to convert to customers. whitepapers) and/or special offers. When they do fill out those fields, send an initial email asking for permission to communicate with them.

Email Marketing 111

Email Marketing Law Whitepaper eBook 111

Rock Content

SEPTEMBER 17, 2023

There are a variety of types of content writing, including blogs, articles, press releases, white papers, ebooks, and case studies. However, specific projects, particularly those of substantial length such as ebooks, are remunerated on a project basis.

Whitepaper 97

Whitepaper eBook Health Communications 97

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. This increases expenses and complicates communication. They also write short-form content for social media, headlines and other ad copy.

Whitepaper 133

Whitepaper User-Generated Transform Marketing 133

Marketing Insider Group

MAY 8, 2023

Some of the most common types of inbound marketing are: Blog posts Social media content Search engine optimization (SEO) Email marketing eBooks Webinars Because of its educational nature, inbound marketing content is targeted and delivered to potential customers who have already shown interest in a business’s products or services.

Inbound Marketing 117

Inbound Marketing Outbound Marketing Whitepaper eBook 117

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 109

Whitepaper eBook Fashion User-Generated 109

Hubspot Marketing

JUNE 25, 2025

It gave me the perfect opportunity to build a clear set of guidelines for communicating across different services, topics, styles, and audiences — all while maintaining a consistent, customer-first ethos. But, it missed one critical piece: the customer-first ethos that runs through every communication.

Copywriting 87

Copywriting Branding User-Generated Communications 87

Vertical Response

JULY 11, 2022

Freebies (eBooks, white papers, reports, coupons, etc.). This approach can pave the way to a lasting relationship with your clients and leave them more receptive to future communications. Insights into your company’s culture and values. Recent award nominations. Transactional emails. End-of-season emails and deals.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? However, at the same time, do ensure to offer some value with your communication as well. If they are unsubscribing from your email list, what triggered them to do so?

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105