Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. And Adobe isn’t alone.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

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Inbound Marketing Non-Profit Education Transform 145

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

MAY 17, 2021

Pre and post-event email communication. Inclusion in in-event communication and push notifications. You can also consider offering dedicated sessions to sponsors during the event and offer them sales opportunities. Below are some ideas to consider: Platform banners. Virtual exhibition halls and virtual booths.

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Key Performance Indicator Direct Mail Promotion Analytics 130

Marketing Insider Group

MAY 23, 2021

You also need a platform with instant communication features like emailing and sending push notifications to notify attendees about each upcoming event on their custom agenda. Before signing a contract with a platform provider, be sure you are getting all the features you need to make your specific event engaging and successful.

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Entertainment Food Education Communications 143

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

Transform 97

Transform Thought Leadership CMO Marketing 97

Marketing Insider Group

JANUARY 29, 2020

Celebrities and big names can be a huge marketing bonus for certain events, but they’re not necessary for every event. Remember you’re marketing your event to potential speakers as much as you are to potential attendees – make sure you have a solid marketing plan in place before making contact.

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Transform Entertainment Education Place 102

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Speakers often double as influencers—so provide them with the details they need to become event ambassadors. Don’t forget to share an event hashtag.

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Promotion Logistics Analytics Place 145

DIY Marketers

APRIL 23, 2023

It’s where all of your prep work gets packaged into different messages and sent out via different communication channels. Having said this, it doesn’t have to be fancy or some marketing plan, it just has to be crystal clear in your head. I suppose you can say it’s like fishing for customers.

CRM 60

CRM Marketing Marketers User-Generated 60

Welcome Software

MAY 3, 2022

Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

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Marketing Plan Key Performance Indicator Communications Marketing 137

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Lusha

APRIL 18, 2021

Personality assessment software that analyzes the social media accounts of your targeted decision makers to give you insights into their personality and tips about their communication style. Case study #3 : Thomson Reuters’ event marketing strategy that achieved a 95% win rate.

Whitepaper 52

Whitepaper CRM Marketing Marketers 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% 97% of event marketers believe hybrid events are the future.

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Advertisers Advertising Retail Shoppers 52