Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Event Marketing b2b Consumer'

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Adobe Experience Cloud Blog

JUNE 28, 2013

Webinars have become a standard tool for marketin g; however their main drawback is that they cut out more than 70% of communication, i.e. the body language of the presenter. Green-screen technology used by the weatherman has been around since the 70s; however it’s far too cumbersome and expensive for most marketers. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing New Technology Communications 134

Adobe Experience Cloud Blog

MARCH 9, 2015

The event’s, over but your relationship is not. The event is over, PHEW, time to sit back and relax. Unfortunately, no—your after-event communication is one of the most important elements of your event and it is often done wrong or not at all. Event Marketing b2b B2C'

PR 132

PR Thought Leadership B2C Food 132

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics 133

Logistics Event Marketing Thought Leadership CRM 133

Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

Thought Leadership 134

Thought Leadership Marketers Marketing CMO 134

Adobe Experience Cloud Blog

JUNE 6, 2013

Let’s consider a marketing budget developed with a spreadsheet where marketing budget and spend by marketing communications, lead generation, event marketing and web marketing are broken out into tabs and allocated to five lines of business or geographies.

Management 134

Management Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Ford Europe took a unique approach when it made the unprecedented decision to launch a vehicle at a gaming event.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack?

Thought Leadership 141

Thought Leadership Marketers Marketing Whitepaper 141

Marketing Insider Group

DECEMBER 8, 2020

You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. This gets complicated and expensive fast.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Event professionals can now take advantage of APIs—application program interfaces—without learning to code or hiring their own engineering staffs. APIs can customize the way each piece of technology communicates with the others, streamlining processes and making automation what it was always supposed to be: automatic.

Thought Leadership 134

Thought Leadership CRM Communications Social Media Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face. Mid-Stage Metrics.

Thought Leadership 131

Thought Leadership CRM Transform Marketers 131

Marketing Insider Group

MAY 5, 2021

Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event. 18 Tips to Make Your Next Virtual Marketing Event a Smashing Success. Over)Communicate.

Marketers 140

Marketers Marketing Communications Education 140

Adobe Experience Cloud Blog

MARCH 31, 2014

If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Event Marketing'

Thought Leadership 134

Thought Leadership eBook Event Marketing Communications 134

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. The result?

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Adobe Experience Cloud Blog

JUNE 12, 2015

So, have someplace where people can sign up for communications from your company and be entered in your raffle. Forgetting business cards is super common, but have no fear, there’s another way to capture leads’ information. (By By the way, take this as a subtle cue not to forget your business cards either!) Enter the handy sign-up sheet!

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Thought Leadership Logistics Shipping Energy 134

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

Transform 97

Transform Thought Leadership CMO Marketers 97

Rock Content

SEPTEMBER 18, 2016

Many thought leadership pieces are similar in style and context, but the way those messages are communicated within your marketing materials should be easy to differentiate from other marketers. I think this perspective is a very bold one and relates back to the biggest theme at the event.

Content Marketing 99

Content Marketing Thought Leadership Marketers Marketing 99

Marketing Insider Group

NOVEMBER 9, 2020

The content direction you choose will depend on the main focus of your event and your target audience. However, at the planning stage, you will have to choose different content types and formats through which you will communicate the key message of your event. Below are some examples: Thought Leadership.

Thought Leadership 130

Thought Leadership eBook Entertainment Product 130

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

“We live by two core philosophies when it comes to Future Assembly,” says Richardson, “First, everything is completely curated for quality—we have stringent checklists—and, second, everyone has to be able to communicate the value their product or company brings to society in a way that a 12-year-old would be able to understand.”.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Marketing Insider Group

AUGUST 17, 2020

Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. Make specific announcements about this in your email communications and on social media. After the Event. Brand awareness doesn’t have to end when the event does.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create a Solid Social Media Strategy.

Thought Leadership 124

Thought Leadership PR Promotion Place 124

Adobe Experience Cloud Blog

JANUARY 21, 2016

Personalization: I predict that personalization is going to be an increasingly important tactic for marketers to integrate into their 2016 marketing programs. This also includes developing a greater alignment between marketing and sales. Stacey Thornberry, Enterprise Field Marketing.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketers 91

Martech

JULY 28, 2021

With better analytics, Panasonic is able to provide more insights into the customers they engage with and provide more customized communications and targeted messaging, Rowley said. From a marketing perspective, we all have the responsibility for customer experience.

Food 112

Food Thought Leadership Manufacturing Analytics 112

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics 51

Logistics Event Marketing Thought Leadership CRM 51

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Ford Europe took a unique approach when it made the unprecedented decision to launch a vehicle at a gaming event.

Thought Leadership 48

Thought Leadership Marketers Marketing Event Marketing 48

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. Otte: I love people!

Transform 105

Transform PR Marketers Marketing 105

Lusha

APRIL 18, 2021

Personality assessment software that analyzes the social media accounts of your targeted decision makers to give you insights into their personality and tips about their communication style. Wrote viral thought-leadership content which was distributed through email, direct mail, and social media by sales teams.

Whitepaper 52

Whitepaper CRM Marketers Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Get Weekly Marketing Tips Join 20,000+ marketers Marketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This includes conferences, conventions, experience marketing and more.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52