Welcome Software

JULY 25, 2022

As consumer expectations skyrocket alongside rapid digital transformation, marketing creativity and execution took a big hit in the era of hybrid work. We recently surveyed over 900 global marketers to understand how exactly marketing creativity has suffered, how they overcame this struggle and the impact on teams and customers.

Transform 40

Transform Global Marketing Marketing Marketers 40

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% Why the shift to analytics for marketers?

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Platform implementations supply meeting and communication structures across functions. Before shutting down collaborative structures as a result of an initiative ending, examine which motions should continue for the sake of organizational communication and learning. Transforming said data into insights is one thing.

Energy 90

Energy Transform Thought Leadership Marketing 90

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Best-selling author and TED talk speaker Simon Sinek , who’s described as “a visionary thinker with rare intellect,” has devoted his life to sharing his insights on how impactful leaders and companies think, act, and communicate to create environments in which people operate at their natural best.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. While any mindset shift is challenging, the benefits far outweigh the change management costs.

Gen Z 89

Gen Z Millennials Transform User-Generated 89

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works.

Transform 45

Transform Global Marketing Copywriting PR 45

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

Transform 56

Transform Marketing Marketers Global Marketing 56

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Marketing Your Brand After establishing your online presence, the next crucial step is marketing your brand. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. The good old marketing funnel. Marketers , it’s time to move from the funnel to the flywheel. Have you ever thought it needed an update?

Transform 64

Transform Food eCommerce Education 64

Rock Content

DECEMBER 21, 2020

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. What are the main obstacles to building a global brand? How to start a global branding strategy?

Brand Management 78

Brand Management Branding Management Logistics 78

Welcome Software

MARCH 15, 2022

Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ? Size: Enterprise & Mid-Market? This begs the question – what does the Advanced section of the market do differently?

Transform 52

Transform Marketing Marketers CMO 52

Martech

JANUARY 12, 2023

The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented. Dig deeper: What is digital asset management? Booksy also benefited internally from their digital asset upgrade.

Product 88

Product Global Marketing Management Digital Marketing 88

Buffer Marketing

OCTOBER 9, 2023

Pinning Messages and Text Formatting WhatsApp is introducing a feature to pin messages at the top of conversations and advanced text formatting options for better communication. Consider exploring Mastodon for a diverse social media strategy, especially if aligned with its community-driven ethos. WhatsApp 1.

Gen Z 87

Gen Z User-Generated Transform Education 87

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. Telecommunications and E-payments.

Health 202

Health Non-Profit Food Energy 202

Unbounce

JULY 14, 2023

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. You lead complete and total digital transformations, even at the enterprise level. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. You lead complete and total digital transformations, even at the enterprise level. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketing Marketers CRM 52