Backlinko

NOVEMBER 18, 2024

When everyone is aligned, things run smoothly, and communication improves. Whitepapers: In-depth reports or guides on the topic with detailed information. Relato Relato is a project management platform designed for content marketing teams. Strategists set the goals. Writers follow the plan. The result? High-performing content.

Whitepaper

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. Timing matters. Will these strategies work?

Transform

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. There’s also potential for building a sense of community, which creates brand loyalty. Try It Free Step 8.

Social Media Marketing

Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. What is automated email nurturing?

Transform

Lynton Web

DECEMBER 29, 2024

Without lifecycle stages or lead management standardized processes, you're stuck guessing who to talk to next. Enabling Marketers with Lead Management Success Lead Scoring If every lead looks the same, where do you start? General Automation: Use internal notifications to alert managers when a key prospect shows serious intent.

Customer Journey

verse.ai

DECEMBER 18, 2024

Improving lead generation and customer engagement Takeaway #1: Use 24/7 coverage for customer engagement In our whitepaper on the best times to contact leads , we found that 45% of leads responded outside of business hours, while 40% of leads responded during business hours. You can then nurture them towards the end of the funnel.

Customer

Power Digital Marketing

APRIL 10, 2025

Better engagement through personalization : Personalized communication and tailored experiences resonate more effectively with decision-makers, fostering deeper connections and enhancing trust in professional relationships. Continuous change management : Strategies to adapt to shifting market conditions and account needs.

Whitepaper

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. The privacy factor in personalization must be managed carefully. Key Takeaways: Personalization is about creating customer experiences at scale.

Customer

Customers.ai

JANUARY 2, 2025

Pro Tip : Manage frequency rules and ensure youre not spamming your audience with overlapping triggers aka dont get trigger happy! This approach is especially popular in ecommerce for its ability to personalize communication and nurture customer relationships at scale. How does trigger-based email marketing work?

Email Marketing

Lusha

DECEMBER 9, 2024

It includes demographic information, job titles, goals, challenges, and even preferred communication channels. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. It’s where you store contact info, track communication history, and manage deals.

CRM

Hootsuite

APRIL 29, 2025

The question is, how will you manage it? And since its part of the Hootsuite social media management platform, you can boost and track all of your social engagement in one place. These integrations let people find and share content without leaving the communication platform they use every day. Who is this for?

Price

Welcome Software

JULY 1, 2025

👉 Your storytelling is cohesive Campaigns, content, and customer communications should feel like part of the same narrative arc so your audience can relate all your marketing materials back to you, and think "oh yeah, that's that brand".

Branding

SocialPilot

MARCH 26, 2025

Keep in mind that spending more on brand communication doesn’t directly create an eSOV. Manage Your Brands Reputation Monitoring your brands share of voice gives you real-time insights into how your target audience perceives it. Thats where you can use a social media management tool. and an eSOV of 10 points. 10) / 0.5%].

PR

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. CRM integration : Smooth integration with your Customer Relationship Management (CRM) system ensures easy data transfer and efficient lead management. Warm Leads : Prospects who have engaged with your brand somehow.

CRM

SocialPilot

APRIL 23, 2025

Reputation management: 53% of consumers expect your brand to respond to their questions within a week. Social media gives your brand an immediate response channel, allowing you to effectively manage crises and build credibility. They involve engaging your audience, positioning your brand as a market leader, and managing its reputation.

PR

Martech

MAY 13, 2025

For traditional text-based marketing use cases, you should curate a collection of existing marketing content that best represents your brand, tone of voice, and how you typically structure different types of collateral and communications. However, there are two core challenges here: RAG input data needs to be machine-readable.

Transform

Welcome Software

JULY 3, 2025

. - **Positive** – We frame challenges as opportunities. - **Insightful** – We provide value through thoughtful, forward-thinking content. - **Approachable** – We communicate complex ideas in a human and clear way. ## 2. Define the tone and voice to ensure consistent communication across assets and channels.** ## 5.

User-Generated

Lusha

OCTOBER 1, 2024

Forget cookie-cutter emails, this conversion-driven approach leverages cutting-edge AI to level up your communication and drive better engagement. Helpful resources: Find whitepapers, case studies, and best practices on all things data privacy and security. Why does AI-driven outreach matter? So, what does it mean for you?

Product

Animalz blog

JULY 29, 2025

With over 20 years in communications and a decade focused on B2B tech, she brings both strategic vision and hands-on expertise to enterprise content operations. Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources. Jennifer Clark [00:03:15]: Yeah.

PR

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. With tools like SocialPilot, you can streamline your content workflow for easier management. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually.

Gen Z

Animalz blog

MAY 22, 2025

This season, youll hear how top B2B SaaS content leaders: Build systems to manage hundreds of competing requests without burning out. Ty reflects on leading content at UiPath and building systems to manage scale, while Tim brings a startup lens to the challenges big teams face. Work across departments and continents.

Content Marketing

Animalz blog

JUNE 10, 2025

Spiceworks (03:41): IT-pro community site that Rhonda revitalized, growing organic traffic by 20% year-over-year in just nine months. Ziff Davis (04:21): Parent media network (owner of Mashable, PCMag, CNET, ZDNet) showing the publisher-style content model Rhonda managed at Spiceworks. Book a consult now at animals.co/whitepapers

Whitepaper

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Animalz blog

AUGUST 5, 2025

Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. Last year, she surveyed 2,000 US and EU managers to learn why digital learning stalls.

Thought Leadership

Lusha

DECEMBER 9, 2024

Let’s break down the typical outbound sales journey into manageable steps: 1. This involves consistent and personalized communication to build trust, establish credibility, and demonstrate the value of your offering. Personalized communication: Tailor your messages to each prospect’s specific needs and interests.

Communications

Animalz blog

JUNE 24, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. And our ideal customer is like a B2C marketer, someone who’s a lifecycle marketer or CRM or martech manager at companies like Turo, Poshmark, Chick Fil, a kayak, or something like a Chuck E. And I asked them, no.

B2C

Animalz blog

JULY 15, 2025

At Dell, she was one of the first Fortune 500 managing editors and launched Tech Page One, an early brand journalism site that influenced $1 billion in the pipeline. Somebody told me I was like the fourth managing editor of a brand. I was the managing editor of Dell. Now she is the chief communications officer of Levi’s.

Thought Leadership

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Integrate with Your CRM : Easily sync Lusha data with your Customer Relationship Management system, ensuring your sales team always has the most up-to-date information. Organic Growth Strategies : Content Upgrades & Lead Magnets : Offer valuable resources (e.g.,

Email Marketing

Lusha

NOVEMBER 18, 2024

Example Cold Calling Scripts: Here are two sample scripts to show how these parts work together: Example 1: Calling a Marketing Manager at a Mid-Sized Company You: “Hi [Their Name], I’m [Your Name] from [Your Company]. Match their communication style : Pay attention to how they speak and try to match it subtly.

CRM

Animalz blog

JULY 1, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. And then, yeah, you got to p**s some people off or like, get some, you know, communications out. Tracey Wallace [00:16:56]: I help support and manage their programs, their goals. And so you. It better be worth it.

Promotion

Martech

FEBRUARY 19, 2025

As blog posts and white papers can deliver B2B thought leadership, so can TikTok. Its Social Media Manager creates meme-referencing, personality-rich content, resulting in an engaged follower base. Its content might feature funny skits or explainer videos highlighting the benefits of using Slack for internal communication.

Gen Z

Lusha

NOVEMBER 18, 2024

Imagine knowing which companies are: Visiting your website Reading your blog posts Downloading your whitepapers Engaging with your social media content Searching for keywords related to your offerings With this information, you can prioritize your outreach efforts, focusing on leads that are already interested and more likely to convert.

CRM

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail

Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Many are using a category of tool that’s undergoing a great deal of change, marketing work management (MWM).

Management

Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. What exactly is the middle of the funnel? Additionally, data quality directly affects lead quality. How did you fix it?

Management

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

Management

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I ended up taking a job with a mid-sized RIA (registered investment advisor) that managed about $25 billion at the time. No firm wants to get audited or fined.

Management