Remove Communications Remove Millennials Remove Target Market
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AI can find your ideal customers, but only humans can build real relationships

Martech

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context. Now: AI-driven segmentation advanced significantly, incorporating more complex psychographic and behavioral data.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). which states that advertising must be distinguishable as such.

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Brand Strategy 101: How to Create Impactful Branding

Neil Patel

If your business targets older generations or higher-ups in companies, Gen Z slang does not need to be a part of your messaging. And vice versa, stuffy, “holier than thou”-esque verbiage is going to turn away Millennials faster than it takes to press “Publish” on that first social media post.

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Best times to post on social media in the UK (2025)

Sprout Social

If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. The key is knowing where to find them.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Heres why: The trust factor. Multi-platform reach.