Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

Whitepaper

Martech

AUGUST 15, 2024

A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. An enterprise-level organization might further specialize, separating out paid vs. organic social, or even have specialists for each social media channel.

Marketers

Buffer Marketing

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. links on paid social media plans — starting at $6/month per social media channel.

Price

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Some of these courses are free.

Social Media Marketing

Sprout Social

MAY 22, 2025

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. Real people.

Social Media Marketing

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

User-Generated

Buffer Marketing

JULY 25, 2024

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. What is a LinkedIn newsletter?

Analytics

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. Creators are not only making content but also building global media companies. This isn’t just about content. cable networks.

Non-Profit

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform

Search Engine Land

SEPTEMBER 18, 2024

One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content. The podcast link building approach: An overview Podcasts are becoming more than just content delivery tools.

SEO

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way.

Gen Z

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management

Hubspot Marketing

OCTOBER 22, 2024

While I’ve seen marketers leverage AI for use cases like content creation and automation, I believe that’s just the tip of the iceberg. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age.

Analytics

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. keyword optimization, meta tags, content quality). backlinks , social signals). Backlinks: Monitor the number and quality of external websites linking to your content. ebooks, whitepapers).

Digital Marketing

Hubspot Marketing

JULY 22, 2024

To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. If you publish (or intend to publish) on social media, this is the place to talk about it. This helps drive extra traffic to your website and maximize ROI.

Marketing Plan

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Let’s get started. All completely automated.

SEO

Hootsuite

MAY 28, 2025

Hootsuite is a complete social media management dashboard. Hootsuites AI-powered social listening tool analyzes millions of conversations across social media. This helps you identify relevant content creators and top-performing posts in your niche. But you can read more about that in other posts.

Influencer Marketing

Buffer Marketing

JUNE 26, 2025

At Buffer, we don’t just write about social media — we study it. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers. Each platform rewards and surfaces content differently, and user intent varies.

User-Generated

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Moving Beyond Vanity Metrics Page views, social shares, and “likes” were once the gold standard in content marketing performance. Are visitors truly reading the content? Scroll depth. Conversion rates.

Whitepaper

Hubspot Marketing

SEPTEMBER 16, 2024

Table of contents Why Use AI in Public Relations How is AI used in public relations? For example, if you pay a freelancer by the hour to draft press releases, using an AI tool like Jasper or even HubSpot’s Free AI Content Writer can help cut the need for those hours. It all comes back to social listening. Don’t believe me?

PR

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertising

Hubspot Marketing

FEBRUARY 25, 2025

Table of Contents What is the B2B marketing funnel? It gives marketers a structure on how they understand their audiences needs and then position content and experiences to meet those needs. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform

Martech

JULY 23, 2025

Every media experience is now a storefront or leads directly to one within seconds. Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem. For today’s brands, the store is no longer a destination.

Transform

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? It’s not magic — it’s the result of smart content curation and savvy distribution. Mastering content curation and distribution sets you above the competition as a thought leader who knows their stuff. Tools like Scoop.it

Key Performance Indicator

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing

Martech

MAY 5, 2025

Whether sourcing user-generated content, storyboarding with influencers behind the scenes or pushing content across social platforms, the most effective campaigns see creators not just as marketers, but as collaborative storytellers. Growth-focused brands treat influencers as strategic partners, not just content creators.

Transform

Sprout Social

JUNE 5, 2025

You understand the value of social media. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization. These channels serve as platforms to publish content, engage with your audience and build your brand presence.

Thought Leadership

Buffer Marketing

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually. Here’s a quick, helpful tutorial.

Promotion

Search Engine Land

OCTOBER 7, 2024

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. An outdated approach that neglects the growing importance of visual content in SEO. This article outlines a seven-step process to futureproof your visual content and SEO for 2025. The culprit?

SEO

Marketing Insider Group

JANUARY 27, 2025

For example, did a specific type of content drive registration better than others? Decide how youll measure success, such as conversion rates, engagement levels, or social media reach. email, social media, paid ads) will play the biggest role in your campaign. Content posting schedule.

Event Marketing

Marketing Insider Group

JUNE 18, 2025

Let’s get real – everyone’s always yammering on about “best practices” for content: catchy headlines, stuffing in keywords, blah blah blah. I’m about to spill the real secrets – those sneaky moves that turn your content from “meh” to “damn, that’s good.” By the end, you won’t just churn out content that sorta works.

Transform

SocialPilot

JULY 20, 2025

If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar. This powerful tool helps you maintain consistency, optimize your workflow, and ensure every piece of content aligns with your channel’s goals.

Transform

Sprout Social

MARCH 27, 2025

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI.

Analytics

The Marketing Operations Leader

FEBRUARY 25, 2025

Discover how World Vision Canada uses Adobe Journey Optimizer and Stensul to streamline email creation, engage key contacts with precision, and drive greater impact—faster. 🔹 Multi-Touch Attribution (MTA) → Distributes credit across multiple touchpoints. Content teams adapted, batching materials months in advance.

Customer Journey