Buffer Marketing

JUNE 6, 2024

With over ten years of social media expertise, freelance social media consultant Val Razo often hears from small businesses that they lack social proof. In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram.

User-Generated 87

User-Generated Social Media Marketing Promotion Communications 87

AWeber

MAY 31, 2024

Email marketing continues to be one of the most powerful tools for growing your business. Although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AI in email — pop up all of the time. AWeber 43% of small businesses have 500 or less email subscribers.

Copywriting 79

Copywriting Shoppers Email Marketing User-Generated 79

Hubspot Marketing

JUNE 3, 2024

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. So, in this piece, I’ll show you how AI can benefit your small business, going far beyond just communication and content creation.

User-Generated 104

User-Generated Customer Journey Marketing Marketers 104

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Why we care.

Marketing 120

Marketing Marketers Management Customer 120

Search Engine Land

FEBRUARY 15, 2024

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple.

Advertising 119

Advertising Advertisers Promotion Management 119

Rock Content

APRIL 12, 2024

But what exactly is SEO for small business, and what does it entail? What Is SEO Strategy for Small Business? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms.

SEO 80

SEO Key Performance Indicator Marketing Plan Target Market 80

Search Engine Land

NOVEMBER 8, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

SEO 113

SEO User-Generated Education Digital Marketing 113

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Search Engine Land

JUNE 6, 2024

Optimizing, managing and tracking the performance of your Google Business Profile. Managing your business data across data providers. Content creation. Dig deeper: The SEO hierarchy of needs for local businesses on a budget Let’s examine some more specific (and often underutilized) tactics that home services companies can use.

SEO 86

SEO Finance PR Education 86

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

Copywriting 120

Copywriting PR SEO Content Marketing 120

Martech

MAY 7, 2024

Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? You can handpick them or filter some large and small vendors in one category on MartechMap.com. Like other markets, our research shows that martech has a long tail, too.

Management 116

Management Customer Product Marketing 116

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Analytics 103

Analytics Email Marketing User-Generated Marketing 103

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing.

Marketing 104

Marketing Marketers Digital Marketing Management 104

Search Engine Land

MARCH 4, 2024

Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively. Get the daily newsletter search marketers rely on. What Threads is saying.

Analytics 114

Analytics User-Generated Management Branding 114

Buffer Marketing

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks.   A recent situation involving a small parchment paper company shows this to be more true than ever in our digital world.

Communications 115

Communications Management Branding Social Media Marketing 115

Search Engine Land

MAY 20, 2024

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). Why write content for Google in 2024?

SEO 118

SEO Non-Profit Energy Finance 118

Backlinko

MAY 22, 2024

The world of online marketing evolves quickly. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it. In this article, you’ll find the seven best free online marketing classes currently available.

Inbound Marketing 90

Inbound Marketing Transform Social Media Marketing Digital Marketing 90

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov.

Transform 139

Transform Non-Profit Health SEO 139

Buffer Marketing

APRIL 2, 2024

I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas. We posted it on a TikTok channel I had created for a previous business, added a product listing for the Contour Cube on that other business’ website, and waited to see what happened.

Product 102

Product PR Manufacturing Retail 102

Martech

JUNE 4, 2024

We also know that our consumer habits will soon become our business habits. That means the speed at which audiences move through content and digital is accelerating every day. The question is how much, and how does that impact our efforts as marketers? Our attention jumps from small to large screen and then back again.

Marketing 126

Marketing Marketers Analytics Branding 126

Search Engine Land

MAY 13, 2024

There’s been much talk about core updates , helpful content , reputation abuse , etc. This can be hard, as it’s often the opposite mind view of a site owner or business. Too often, I meet with SEOs and businesses whose approach is backward. That doesn’t mean those tactics are a good business model. They come with risks.

SEO 143

SEO User-Generated Promotion Branding 143

Buffer Marketing

JUNE 3, 2024

There are plenty of ways to grow a strong social following, but many small business owners rely on good content and luck, overlooking approaches that could help them reach larger audiences more quickly.  The best part? Just joining the free group is a low ask, so our ads tend to have a 6-10x ROAS (return on ad spend). 

User-Generated 83

User-Generated SEO Management Communications 83

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Marketing 100

Marketing Marketers User-Generated Marketing Automation Platform 100

Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. To produce the AI content, Semrush used detailed prompts (e.g.,

Transform 144

Transform Food Content Marketing Product 144

Buffer Marketing

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that.

Fashion 136

Fashion Education Branding Promotion 136

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Customer 84

Customer CMO User-Generated Advertising 84

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. Edutainment. Creator tools.

Customer loyalty 109

Customer loyalty Communications Search Marketers Product 109

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. Support for small businesses isn't dying down — it's growing.

Shoppers 141

Shoppers User-Generated Entertainment Social Media Marketing 141

Unbounce

OCTOBER 13, 2022

Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And can you and other small businesses break free of them once and for all?

Energy 145

Energy Digital Marketing Analytics Advertising 145

Search Engine Land

MAY 3, 2024

As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Don’t sleep on internal linking to and from these service area pages to help Google and users navigate your most important content.

User-Generated 119

User-Generated SEO Price Customer 119

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements.

Direct Mail 111

Direct Mail Finance Marketing Marketers 111

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. ” Why we care.

Social Media Marketing 137

Social Media Marketing Advertising Advertisers Place 137

Buffer Marketing

APRIL 22, 2024

A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. For these folks, reaching scale means maximizing their book of business. This guide takes into consideration these common questions faced by one-person businesses.

Thought Leadership 108

Thought Leadership Real Estate User-Generated Food 108

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. The market out there is simply too big and important to be ignored.

Digital Marketing 140

Digital Marketing Traditional Marketing Marketing Marketers 140

Search Engine Land

DECEMBER 6, 2023

At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

SEO 111

SEO CRM B2C eBook 111