The LeadG2 Blog

APRIL 25, 2024

Of that percentage, however, you might spend a portion on inbound marketing, paid advertising, retention and loyalty programs, and many other different types of marketing. In this guide, we'll explore why inbound marketing should be the core priority of your marketing budget.

Inbound Marketing 122

Inbound Marketing Marketing Marketers SEO 122

Hubspot Marketing

NOVEMBER 7, 2024

The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. Acquire thousands of customers at your current price point.

Inbound Marketing 111

Inbound Marketing Logistics Price CMO 111

Adobe Experience Cloud Blog

MARCH 1, 2012

by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. Percent of leads with an inbound original source.

Inbound Marketing 123

Inbound Marketing User-Generated CMO Energy 123

Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. How to Build a Better Inbound Marketing Machine.

Inbound Marketing 131

Inbound Marketing Marketing Mix Education Marketing 131

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.

Inbound Marketing 129

Inbound Marketing Whitepaper Education Marketing 129

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like?

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketing 105

Marketing Insider Group

NOVEMBER 13, 2012

So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new customers. The more trustworthy and helpful your content , the more your customers will listen. Pull marketing seeks to have a dialogue. Conversations with customers are easy to kill.

Inbound Marketing 105

Inbound Marketing Customer Marketing Marketers 105

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what qualities are key in an inbound or social media expert? And it appears we are not alone. Time management skills.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

Inbound Marketing 117

Inbound Marketing Outbound Marketing Whitepaper eBook 117

Marketing Insider Group

MAY 1, 2012

If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. The simplest definition of Inbound Marketing is to attract new customers. And you can’t do that with boring, promotional content. Inbound Marketing = Get Found.

Inbound Marketing 108

Inbound Marketing Marketing Marketers Promotion 108

Marketing Insider Group

APRIL 25, 2019

From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […].

Inbound Marketing 108

Inbound Marketing Marketing Marketers Customer 108

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Boost conversions.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Marketing Insider Group

JULY 14, 2015

That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this? These four things are extremely important, but customer retention is also a powerful metric that content marketers can look to to prove the ROI of their efforts.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing.

Content Marketing 137

Content Marketing Inbound Marketing Marketing Marketers 137

Aspiration Marketing

AUGUST 22, 2023

Effective marketing strategies are pivotal for business success in today's fast-paced digital landscape. HubSpot, a leading name in inbound marketing, has revolutionized how companies attract, engage, and delight customers. As businesses evolve and expand, so do their marketing needs.

Inbound Marketing 246

Inbound Marketing Marketing Marketers Marketing Strategy 246

Adobe Experience Cloud Blog

JANUARY 6, 2016

We began by going straight to the source, surveying more than 1,000 individuals about various marketing tactics–both traditional advertising along with newer channels such as content marketing–and then we took a closer look at what the same budget could buy across inbound and outbound channels. Put theory to practice.

Inbound Marketing 91

Inbound Marketing Outbound Marketing Thought Leadership Direct Mail 91

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Marketing Insider Group

JUNE 14, 2020

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Determining Content Marketing ROI.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

MARCH 26, 2012

by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. By not only creating compelling content, but also by making sure that this content is sent to the right audience.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Sounds good?

Content Marketing 110

Content Marketing Inbound Marketing Marketing Marketers 110

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Content Marketing 141

Content Marketing Thought Leadership Marketing Marketers 141

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Content Marketing 138

Content Marketing Customer Journey Marketing Marketers 138

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You want your business to grow and your customer to feel engaged. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. Contently strategist. How about it?

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. It empowers them to make wiser marketing decisions.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Adobe Experience Cloud Blog

JUNE 1, 2013

Author: Megan Totka As marketers, we hear a lot about content marketing for all sized businesses. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. The Constants of Content Marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership Inbound Marketing 134

Adobe Experience Cloud Blog

JULY 13, 2012

Well, to be fair a co-worker’s mind, BUT I was obviously the better person to write the post since I am Marketing Program Manager for all things content. Creating content is a fantastic way to fuel your inbound marketing methods, but too often companies focus primarily on creating content, and not enough on cleaning it up.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

JULY 24, 2012

” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. Who is on your content marketing A-team?

Content Marketing 105

Content Marketing Inbound Marketing Marketing Marketers 105

Aspiration Marketing

FEBRUARY 3, 2023

The marketing tool known as the "funnel" has evolved into the "content marketing funnel" with the unprecedented growth of this new segment of the marketing world. The strategic use of content can open many doors for marketers in companies of all sizes.

Content Marketing 130

Content Marketing Marketing Marketers Customer 130

Aspiration Marketing

FEBRUARY 3, 2023

The marketing tool known as the "funnel" has evolved into the "content marketing funnel" with the unprecedented growth of this new segment of the marketing world. The strategic use of content can open many doors for marketers in companies of all sizes.

Content Marketing 130

Content Marketing Marketing Marketers Customer 130

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Marketers Inbound Marketing 111