Content Marketing Institute

OCTOBER 29, 2018

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketers Marketing 75

Marketing Insider Group

JANUARY 20, 2020

However, not all healthcare organizations are excelling at content marketing or convinced of its importance. Many hospitals are still spending the bulk of their marketing budget on traditional marketing channels, and while digital spend is increasing , it’s more commonly spent on ads rather than content.

Content Marketing 72

Content Marketing Health Marketers Marketing 72

Marketing Insider Group

NOVEMBER 11, 2020

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Content Marketing Is a Must-Have.

Market Trends 145

Market Trends Marketers Marketing Content Marketing 145

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. There are two types of marketing: direct marketing and brand marketing.

Gen Z 145

Gen Z Transform Marketers Marketing 145

Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Client Priority #2 | Content Creation goes by the Wayside? Just because content creation was a lower priority does not mean it is going away. Content creation is the heartbeat behind many marketing initiatives to attract, gain, and retain audiences.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Backlinko

DECEMBER 6, 2024

That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Top of Funnel (ToFu): Awareness The ToFu stage is the entry point to your marketing funnel. BoFu , or bottom of funnel , is where prospects make a purchase decision.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Some 90% of those who consider their content marketing “successful” cite building an audience as their main focus.

Transform 110

Transform Customer Acquisition Advertising Advertisers 110

Martech

APRIL 1, 2024

Wearing old hats and learning new tricks Digital marketers are going back to basics, using foundational strategies to foster meaningful engagement. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing. That’s not news.

Advertising 135

Advertising Advertisers Transform User-Generated 135

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

AUGUST 9, 2023

She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”

CMO 98

CMO Event Marketing Education Place 98

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

Promotion 98

Promotion Marketers Marketing Advertising 98

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. Content marketing and organic social media remain a priority for B2B businesses. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in!

SEO 86

SEO Telemarketing Direct Mail Marketing Mix 86

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

PR 112

PR Whitepaper CMO Marketers 112

Businesses Grow

MARCH 6, 2023

The role of emotion To understand this process, let’s step back and identify the two types of marketing. The first type is direct marketing — driving sales through ads, promotions, coupons, etc. The problem is, most businesses are stuck on a view of social media marketing that emerged 15 years ago.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Entertainment 145

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. What happens when marketers lose third-party cookies?

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. So what is marketing going to do now? How do we do that?

Marketers 107

Marketers Marketing Thought Leadership Content Marketing 107

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. According to recent statistics : 70% of marketers invested in SEO in 2021. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 77

Inbound Marketing Telemarketing Customer loyalty Transform 77

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 77

Inbound Marketing Telemarketing Customer loyalty Transform 77

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Take Ross Simmonds , Founder and CEO of Foundation Marketing.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing efforts often include market research, target market analysis, customer segmentation, customer profiling, and customer journey mapping. Customer marketing is critical to any company’s overall marketing strategy and should be carefully considered to succeed. Types Of Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. Without this clarity, your marketing efforts can scatter, reaching those who might not be interested in your offerings. This precise targeting prevents financial waste and boosts the effectiveness of your marketing strategy.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. As a marketing leader, you don’t need to get into the weeds. But this can’t happen without content marketing.

Health 89

Health Analytics Marketers Marketing 89

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). This helps in content marketing and customer education. Feedback and surveys.

User-Generated 123

User-Generated Finance Marketers Marketing 123

Marketing Insider Group

NOVEMBER 18, 2010

Quantity The #1 Way to Improve Customer Loyalty and Satisfaction About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. One thing that’s not going to go away even in 2011 is the email marketing efforts.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Hubspot Marketing

OCTOBER 28, 2019

There are 10 major marketing “channels” that you can use to distribute your campaign content. Direct marketing. Email marketing. Digital marketing (e.g. website, content marketing , and SEO ). Integrated Marketing Strategies and Best Practices. Advertising (both print and PPC ).

Marketers 144

Marketers Marketing Key Performance Indicator Traditional Marketing 144

Digital Marketer

JANUARY 16, 2023

According to a recent report from LinkedIn , marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued. The reason for this increased demand for marketers is tied to the rise in digital marketing.

Education 75

Education Marketers Marketing Communications 75

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

PR 68

PR SEO Advertising Advertisers 68

Sachs Marketing Group

APRIL 30, 2024

By maintaining a dynamic and responsive social media presence, businesses can keep their audience engaged and interested, making it an essential part of modern marketing strategies. You may also be interested in: What is a Full-Service Digital Marketing Agency? Additional Reading: What Does A Digital Marketing Agency Do?

Digital Marketing 52

Digital Marketing Transform Marketers Marketing 52

Rock Content

MARCH 4, 2020

This guide will go over: What is Digital Marketing. Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. What type of content is better for each stage of the buyer’s journey. How B2B and B2C companies can use Digital Marketing strategies.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Rock Content

APRIL 28, 2020

Thus, by directing marketing efforts to these leads, the chances of conversion are higher. Generate more sales is the most prominent and important benefit you will get when inserting retargeting into your Digital Marketing strategy. You must understand retargeting as just part of a broader Digital Marketing strategy.

User-Generated 52

User-Generated Digital Marketing Shoppers Customer loyalty 52

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Another strategy you can include is employee referral programs that reward your team for every lead they generate.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

DIY Marketers

APRIL 23, 2023

A successful implementation means that you have the following: A marketing strategy : You’ve decided whether you’re going to primarily focus on content marketing, direct marketing, or paid advertising. No one asks this question — and we all should.

CRM 60

CRM Marketers Marketing User-Generated 60

Customers.ai

OCTOBER 1, 2024

Without a tempting offer, a direct marketing campaign stands little to no chance to succeed. Other examples to increase conversions in your direct response campaigns include time restrictions, giveaways, and information highly sought out by your target audience. What’s the role of urgency in direct response marketing?

Marketers 52

Marketers Marketing Advertising Advertisers 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Hubspot Marketing

DECEMBER 13, 2023

As a marketer and a full-time traveler who lives out of hotels and Airbnbs around the world, I encounter these marketing techniques on a regular basis as I navigate my travels. Create content. Email marketing is just another form of content marketing for hotels. Here's how to get it right.

Email Marketing 112

Email Marketing Marketers Marketing Customer Acquisition 112