Litmus

DECEMBER 2, 2024

The topic could be a marketing push, like an end-of-season sale, or a nurture email series triggered by an action taken on the site, like new subscribers who filled out a form. Step 4: Craft compelling content This is the fun stuff (says the content marketer).

Copywriting

SocialPilot

JUNE 26, 2025

Value-first content builds trust and strengthens your brand’s credibility over time. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Posts from personal profiles often perform better than company pages. Encourage leaders, founders, and team members to contribute.

Gen Z

Search Engine Land

JULY 26, 2024

If Warren Buffett were a marketer, he’d be a blogger. Many ecommerce and service-based business leaders view blogging as unnecessary, which reflects an outdated attitude. As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones.

Branding

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. What is Content Marketing and How Can You Get Started?

Marketing Strategy

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

Market Trends

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content.

Content Marketing

Marketing Insider Group

SEPTEMBER 21, 2020

Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Sharing the content on social media. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Subscribing to your newsletter. Publish Frequently.

Whitepaper

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing

Backlinko

APRIL 17, 2024

There are also service providers that specialize in specific industries, like ecommerce or Software-as-a-Service (SaaS). Content Creation Services Content creation services include ideating, strategizing, and creating high-quality website content. Check out Semrush’s Agency Partners platform.

SEO

Marketing Insider Group

MARCH 2, 2023

We already see examples of this in fashion and ecommerce websites , because that’s where it makes the most sense now. Elevated Content Experience Content marketing has and will continue to be a key strategy in the marketing world. Create more gated content. Of course, Y2K isn’t the only theme to consider.

Whitepaper

Scoop.it!

MARCH 24, 2022

Companies use digital marketing to attract and convert customers online, and content marketing is often at the heart of these digital strategies. One way to look at this is to say that your web design should be flexible enough to facilitate your curated content marketing efforts.

Content Marketing

Martech

AUGUST 10, 2023

We have discovered a compelling answer that may hold the key to success for content marketers. We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week.

Whitepaper

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. The podcast is just one part of their content marketing strategy. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Thought Leadership

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting

CXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. A marketing playbook, in the traditional sense, is an internal document. Like the plays of an NFL team, its contents lay out how you win. Build consistency with clear audiences.

Marketing

Neil Patel

AUGUST 19, 2021

In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability. Shopping online isn’t only for eCommerce businesses. Then create a content marketing strategy around YouTube. Create YouTube Videos.

SEO

Hubspot Marketing

JUNE 24, 2024

In that sense, Paul Stainton , director of content and SEO at AgencyAnalytics , thinks of lead nurturing emails as “strategic touchpoints to engage prospects and remind them why they connected with your brand in the first place… Attention spans are short, and it's easy for potential leads to forget why they initially showed interest in your company.”

Whitepaper

Digital Marketer

AUGUST 9, 2023

The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.

Marketing Strategy

Search Engine Land

JANUARY 16, 2024

Make responding to user feedback and pain points part of your content marketing strategy. Dig deeper: How to create and execute a buyer journey-based content strategy Define your North Star metric Your North Star metric is a single metric that best captures the core value your product delivers to customers.

Customer

Search Engine Land

MARCH 29, 2023

The Reddit pixel is also a great window to confirm your best audience, whether it’s your current customers (if you have a login section on your website) or customers who land on your confirmation page (if you are a B2B ecommerce site). Reddit users visit the platform to find “their people” – communities with a shared interest.

Pharmaceutical

Hubspot Marketing

AUGUST 21, 2023

If you work in an industry where shipping is a major factor — like ecommerce — you'll want to take a look at competitors' shipping costs and ensure you're meeting (if not exceeding) those prices. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks?

Shipping

Search Engine Land

OCTOBER 23, 2023

Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads. Implement content marketing through blog posts focusing on SEO for broad terms and questions. Create whitepapers and customer stories to connect with customers facing the problem.

Customer Journey

Customers.ai

DECEMBER 17, 2024

For example, if youre selling skincare, a guide to 5 Ingredients That Fix Dry Skin Fast will get sign-ups.Running an ecommerce store? Here are examples of lead magnets that convert: Exclusive Content : eBooks, case studies, or in-depth guides. If youre a B2B brand, whitepapers that offer advanced industry insights can work well.

Shipping

Duct Tape Marketing

MARCH 23, 2017

This example from BigCommerce shows off one of their product features that are likely a selling point for eCommerce shop owners who want to sell on Amazon. It’s a pretty simple premise: Pick whatever is the next thing you’d like them to do— sign up for the newsletter, download a whitepaper, submit a contact form, buy something, etc.

eCommerce

Duct Tape Marketing

FEBRUARY 27, 2017

The premise behind a content upgrade, as we’ve previously explained on the Duct Tape Marketing Blog, is this: “Write a really great, useful blog post and then when people show up to read it offer them an “upgrade” to the content in the form of a checklist, video, or case study relevant to the topic in exchange for content details.”.

eBook

Neil Patel

JANUARY 2, 2019

It doesn’t matter if you are an ecommerce site or a SaaS company. When he and his wife launched their ecommerce store they commented on other popular blogs and social sites when it came to all things skin related. Content marketing. Email marketing. And of course, the tactics work for both B2B and B2C sites.

Branding

Litmus

FEBRUARY 17, 2021

This is especially important when it comes to industries with sensitive information such as ecommerce, financial services, or healthcare. Having a documented email marketing strategy is a great way to keep your team aligned, and it provides a reference point in case you need a refresher on your goals.

CRM

Sachs Marketing Group

AUGUST 12, 2023

If you’re running an ecommerce site and want to increase the visibility of your products, you can advertise on platforms like Google Shopping to align your products with people who are actively shopping. Whitepapers and eBooks : These in-depth pieces of content offer detailed insights or solutions to particular problems.

Digital Marketing

Rock Content

JUNE 2, 2023

What is the content trying to do? Are you an eCommerce retailer who wants to sell products directly to consumers? If so, your content will vary wildly from a business consulting firm. As a retailer, you want your content to create more transactions. Are enough people going to visit your website and consume that content?

Product

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

CRM

Businesses Grow

JANUARY 8, 2024

The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. “Live commerce” combining influencer, livestreaming, and impulse buying eCommerce has taken off in Asia and this is the year it makes its mark in the rest of the world.

Gen Z

Unbounce

MARCH 23, 2023

Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. When you know what to look for, you can see digital marketing happening everywhere. Ecommerce sales recently eclipsed $1 trillion globally —for the first time in history. Get a hobby, us.)

Digital Marketing

Dana Nicole

JANUARY 27, 2021

But I wanted to speak with other content marketing experts to see what they had to say. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? Eric Hoppe, Crowd Content Media Inc. If you’re not, you’re likely to not see great results.

Content Marketing