Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Tl;dv is a great example because they regularly create TikTok content that hits just right with their target audience.

Social Media Marketing 98

Social Media Marketing B2C User-Generated Entertainment 98

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 68

Customer Transform Energy Health 68

Martech

JUNE 17, 2025

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. It was more like sculpting than designing — less pixel-perfect and more energy-driven. The challenge comes when I send the copy to a developer. But vibe coding has limits.

Copywriting 106

Copywriting Thought Leadership Energy eBook 106

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy. Use these times as a starting point to give your content the best possible chance of success.     In both cases, we found some clear patterns. Not sure where to begin?

Analytics 118

Analytics User-Generated Social Media Marketing Education 118

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing 78

Video Marketing Social Media Marketing Marketing Marketers 78

Businesses Grow

AUGUST 28, 2024

While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately. Environmentalists decry the energy that is needed to maintain the systems. ” It begins to make you think:: Does AI have a marketing problem?

Energy 71

Energy Marketing Marketers Email Marketing 71

Exposure Ninja

JUNE 13, 2025

By analysing Amazon’s strengths and weaknesses , we crafted an integrated SEO and Content Marketing strategy that positioned Golf Course Lawn Store as the go-to authority for premium lawn care. ” Rebranding or refining your strategy can inject fresh energy into your brand and drive new growth.

Branding 52

Branding Transform Energy Communications 52

SocialPilot

MAY 27, 2025

Hire if: Your social media strategy includes audio storytelling and thought leadership. What Social Media Content Creators Do & How They Work within an Agency or Brand Team? A social media content creator brings your social media marketing strategy to life through engaging, platform-specific content.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Animalz blog

JULY 8, 2025

This frees the team to focus on deeper storytelling and strategy. It’s a look at the future of content operations at scale. So I have built and grown content marketing programs at B2B tech companies including Campaign Monitor, Emma and Zapier, where I am now. Lane Scott Jones [00:02:30]: You sure? Thanks for having me on.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

TechWyse

NOVEMBER 28, 2023

The Marketing Dive shares that brands are testing various approaches to appeal to customers during these financially uncertain times. The blog also provides readers with an insider look at the marketing strategies that billionaire dollar-worth companies, like Amazon, Coke and Target, are using for the holiday season.

Customer 52

Customer Shoppers Marketing Marketers 52

SocialPilot

JUNE 27, 2025

Pick KPIs That Prove Progress Let’s be clear: not all KPIs deserve your energy. Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. Focus on the ones that tie to intent and action. Because a goal without audience insight?

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

SocialPilot

JULY 21, 2025

Focus your energy where you can be consistent, valuable, and actually build a presence that sticks. For B2B or professional services, LinkedIn often delivers better results. Don’t just follow trends, follow relevance. It’s better to go deep on fewer platforms than to stretch thin across five.

Transform 40

Transform Retail Fashion Traditional Marketing 40

Set Up

SEPTEMBER 17, 2024

Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Even the subniches like SEO and content marketing have 100% keyword difficulty. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Orbit Media Studios

MAY 27, 2025

Those were recommended by content marketing pro, Lee Judge. Robert Roses Creative Strategy Studio Founder and Chief Troublemaker, Seventh Bear Heres what a modern marketing consultancy looks like. These books are on the shelves in the background of many marketers I know. See the little gray bag? Yes, please!

Marketing 81

Marketing Marketers CMO Energy 81

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. But AI takes customer service automation to another level.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Marketing Insider Group

JULY 29, 2015

Editor’s Note: Much of our work in content marketing strategy consists of defining content marketing best practices. And then showcasing brands and sites that act as examples of great content marketing. The Best In Energy And Utilities Content Marketing.

Energy 97

Energy Content Marketing Marketing Marketers 97

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Key Takeaways: .

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. What is Buyer Intent in Content Marketing? Quick Takeaways. Understand Your Ideal Customers.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Rock Content

OCTOBER 12, 2016

Long-form storytelling isn’t new, and it’s also not new to marketing. Red Bulletin is a magazine, an international men’s lifestyle publication, owned by Red Bull (the energy drink). The post How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies appeared first on ScribbleLive.

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 145

Content Marketing Transform Marketing Marketers 145

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Partner with a Marketing Agency.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 126

Content Marketing Marketing Marketers Energy 126

Adobe Experience Cloud Blog

APRIL 3, 2012

He’s helping brands tap into the power of great content and we are thrilled to welcome him. . Most likely, you’ve scanned the same industry stats I have about content marketing – every new one more eye-opening than the last. 26% of overall B2B marketing budgets are going to content. The Content Juggle.

Content Marketing 115

Content Marketing Marketing Marketers Energy 115

Adobe Experience Cloud Blog

APRIL 19, 2012

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations.

Content Marketing 117

Content Marketing Key Performance Indicator Energy Marketing 117

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Many times, this leads marketers to forget their strategy and run after one-off campaigns.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Marketing Insider Group

JULY 14, 2015

I’d love to tell you it was all because of content marketing strategy, but honestly I don’t speak German so I have no idea what is going on, on their Twitter, Facebook or Instagram feeds, but what I can tell you is how we’re proving content marketing ROI with customer retention here at NewsCred.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Content Marketing 111

Content Marketing Transform eBook Fashion 111