Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? Navigating Social Media Content.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. Want to get certified in Content Marketing? The audience can create content too. Tiktok users find it helpful to edit their videos to satisfaction before posting them. Their goals and values.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. However, the competition may step up shortly.

Gen Z 68

Gen Z Entertainment Video Marketing Analytics 68

Neil Patel

JANUARY 18, 2023

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Google ranks fifth. That’s right.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

NOVEMBER 5, 2019

If you want to launch video-based ads, Facebook also allows you to promote video content or buy in-stream ad placements that appear in Facebook Live videos or longer videos that other users have uploaded. YouTube: If how-tos or video tutorials are part of your content marketing strategy.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share on Snapchat.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Vertical Response

JUNE 23, 2024

For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic. For instance, video marketing remains a potent method to attract the attention of various target audiences.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Marketing Insider Group

DECEMBER 8, 2020

So personalize your content marketing efforts. But use your audience’s content consumption behavior to present personalized content. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. For example: If you target Gen Z or millennials, meet them where they spend their time. Content Marketing Content marketing builds trust, establishes expertise, and guides customers through the buyer’s journey.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 122

Gen Z Law B2C Entertainment 122