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How to Plan for a Marketing Campaign in 7 Simple Steps

Vertical Response

Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. How do I measure the success of my marketing campaign?

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Optimizing Your Content Strategy: Best Practices for Curated Content Marketing

Scoop.it!

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

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Moving up with marketing operational maturity

Martech

What is your typical planning horizon for marketing programs/campaigns? The next step is to set up new key performance indicators or reevaluate your existing performance indicators. Are your technology tools integrated? Discovering your KPIs You’ve determined your strategic direction — now what?

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How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

Hubspot Marketing

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. What is content monitoring? Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. It also is relevant in public relations, content marketing and event marketing.

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6 marketing team silos you need to break down, and how to do it

Martech

The alternative: Distributed content creation with centralized governance Instead of leaving website content solely to marketing, empower and enable experts across the organization to contribute content. Marketing’s role is to provide strategic oversight, editing and distribution of that content.

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5 Tips for Mastering Content Curation and Distribution

Scoop.it!

Think through your goals, needs, and the size of your content marketing team. From there, you want to establish your Key Performance Indicators (KPIs), which are stats that measure your success. Look for all-in-one solutions wherever possible and let the tech do the heavy lifting. What are your click-through rates?