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12 over-looked content marketing tools and features you should be using

Martech

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Dig deeper: Beyond the funnel: A new approach to content marketing 2. Processing.

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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of video marketing.

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The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

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10 Blogs to Bookmark: Content Marketing Edition

Adobe Experience Cloud Blog

Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Content Marketing Association. Content Marketing Association. Areas of Expertise : Publishing, content marketing. Content Marketing Institute. =.

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Improving video to boost sales: Best of the MarTechBot

Martech

For this prompt, try selecting the marketing manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers.

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The Ultimate Guide to Content Marketing in 2019

Hubspot Marketing

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Content Marketing Examples.