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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points.

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The Role of SEO in Content Marketing: Why Technical Audits Matter

Marketing Insider Group

Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. From there, your content takes over. An important part of SEO is the technical audit.

Insiders

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11 Data-Driven Content Marketing Strategy Tips

Sachs Marketing Group

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? What is SEO?

SEO 96
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Content Marketing Uncovered for Travel Companies

Marketing Insider Group

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

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How to Add Interactive Calculators to Your Content Marketing Strategy

Rock Content

One highly effective approach is the inclusion of interactive calculators , such as mortgage estimators or banking calculators, within their content marketing strategy. Interactive calculators are logic-driven experiences that address specific problems for the target audience, captivating users by providing practical value.

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What user-generated content is and why you need UGC in your Content Marketing strategy

Rock Content

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. Why did it suddenly become a priority for Content Marketing plans around the world? You’ll see: What is user-generated content? What is user-generated content?