Influence & Co

NOVEMBER 8, 2023

SEO and content marketing go hand in hand. How can content marketing help with SEO? Once people find you through search, content keeps them engaged.

Content Marketing 72

Content Marketing SEO Marketing Marketers 72

Aspiration Marketing

NOVEMBER 2, 2023

Content marketing is more important than ever in digital marketing, but it can be challenging to find your footing, especially as a startup. At Aspiration Marketing, we've tested a number of platforms and found what works–HubSpot. Here's how we use it.

Content Marketing 213

Content Marketing Marketing Marketers Digital Marketing 213

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. It’s so powerful, SEO drives 1,000% more traffic than organic social media. First, what is content marketing? What is SEO?

SEO 107

SEO Content Marketing Marketing Marketers 107

Practical eCommerce - Marketing

JULY 21, 2022

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. The post AI Tools Streamline Content Marketing and SEO appeared first on Practical Ecommerce. We explain in this helpful tutorial.

Content Marketing 130

Content Marketing SEO eCommerce Marketing 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 127

Whitepaper Content Marketing Thought Leadership Marketing 127

Search Engine Journal

AUGUST 15, 2020

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. The post How to Integrate Content Marketing & SEO appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing SEO Marketing Marketers 145

Search Engine Journal

APRIL 26, 2023

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

Market Trends 120

Market Trends SEO Content Marketing Marketing 120

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 70

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 70

Content Marketing Institute

DECEMBER 6, 2021

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.

Content Marketing 143

Content Marketing SEO Marketing Marketers 143

CopyBlogger

SEPTEMBER 12, 2023

The line between SEO and content marketing is blurry. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger. They’re clearly different, but where one stops and the other begins.

Content Marketing 97

Content Marketing SEO Marketing Marketers 97

Jeff Bullas

FEBRUARY 20, 2023

Digital content optimization is a topic of ongoing discussion. Online marketing experts and content creators alike have their own views on the matter. Some say that the secret to good ranking lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting based on their past experiences.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Because, you know, SEO.

Content Marketing 123

Content Marketing SEO Marketing Marketers 123

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. To find out, we need to do a content marketing audit. We’ll focus on the top three promotion channels: SEO, email marketing and social media.

SEO 144

SEO Content Marketing Analytics Promotion 144

Search Engine Journal

JANUARY 12, 2023

Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count & SEO: What Content Marketers Need To Consider appeared first on Search Engine Journal.

SEO 119

SEO Content Marketing Marketing Marketers 119

Content Marketing Institute

JULY 21, 2022

No one’s saying you can stop paying attention to SEO. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. Continue reading →

SEO 136

SEO Content Marketing Marketing Marketers 136

Content Marketing Institute

JANUARY 3, 2023

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading →

SEO 141

SEO Content Marketing Digital Marketing Marketing 141

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 85

Marketing Strategy Content Marketing Key Performance Indicator Analytics 85

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible. If done properly, strategic content marketing will promote growth and improve your return on investment (ROI).

Content Marketing 88

Content Marketing Marketing Marketers Marketing Strategy 88

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Rock Content

APRIL 5, 2023

The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content Marketing 87

Content Marketing SEO Marketing Marketers 87

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find. Begin with an SEO audit.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 95

Content Marketing Key Performance Indicator Marketing Marketers 95

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. My gift to you.

Content Marketing 134

Content Marketing Non-Profit Entertainment Marketing 134

Rock Content

DECEMBER 27, 2023

And, without question, one of the areas that experienced the most changes thanks to generative artificial intelligence is digital marketing. So, it’s perfectly understandable that many marketers still feel lost and uneasy when producing their content. It can do wonders for your marketing strategy for the next year.

SEO 95

SEO Content Marketing Marketing Marketers 95

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Search Engine Journal

OCTOBER 11, 2021

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal. Read about it here.

SEO 139

SEO Content Marketing Marketing Marketers 139

Search Engine Journal

NOVEMBER 28, 2021

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal. Read about it here.

SEO 133

SEO Content Marketing Marketing Marketers 133

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. AI and automation simplify data analysis, audience engagement, and content reach. 32% of marketers around the world have already begun to use AI with marketing automation to make decisions about paid advertising and how to personalize content for their target audiences.

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Digital Marketer

JANUARY 4, 2024

What if I told you that your content marketing strategy is only half as effective without using graphic design? Every marketer knows that we live in a digitally dominant era where content is king, but what is missed is that it’s the visual elements that truly command attention, and get the coveted click.

Content Marketing 97

Content Marketing Transform Non-Profit Marketing 97

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed.

Market Research 102

Market Research Content Marketing Analytics SEO 102

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. Today, we will tell you about multilingual marketing – what it is, why it’s so important, and how to implement it properly. What is Multilingual Content Marketing? Luckily, multilanguage content marketing can help you change this.

Content Marketing 87

Content Marketing Marketing Marketers Global Marketing 87

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. Your content marketing is similar.

Content Marketing 128

Content Marketing Health Inbound Marketing Marketing 128

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Solid SaaS content also helps break difficult concepts and services down in a digestible way.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

SMA Marketing

AUGUST 8, 2023

A successful SMART SEO strategy begins and ends with the development and marketing of awesome content. Over the past few years, many in the online marketing world have tried to separate SEO and content marketing. Some have even argued that content marketing is the “death of SEO.”

SEO 52

SEO Content Marketing Energy Marketing 52