Search Engine Journal

JANUARY 23, 2023

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.

Video Marketing 126

Video Marketing Entertainment Education Marketing 126

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing.

Video Marketing 84

Video Marketing Marketing Marketers Retail 84

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Decide Which Types of Video to Create.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Search Engine Journal

MAY 8, 2020

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.

Video Marketing 144

Video Marketing Marketing Strategy Marketing Marketers 144

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. It converts better than text or pictures.

Video Marketing 74

Video Marketing Marketing Plan Marketing Marketers 74

Kuno Creative

MARCH 10, 2022

Lots of companies like to look at the latest video marketing trends to freshen an upcoming campaign. It’s an easy way to find a different approach to your marketing strategies. Creating video content should be fun and there’s no harm in making ‘latching onto a new trend’ a part of your video marketing strategy.

Market Trends 63

Market Trends Video Marketing Fashion Marketing 63

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. Build brand awareness and put a stake in the ground with video content. If you’re like the majority of social marketers , brand awareness is your top goal.

Video Marketing 130

Video Marketing Education Marketing Marketers 130

Kuno Creative

AUGUST 18, 2022

Data makes the world go ‘round, especially in sports and video marketing. If you’re unsure how to develop video marketing solutions for your company, become a stat-checker first. Stats don’t lie. Here’s why.

Video Marketing 64

Video Marketing Marketing Marketers Digital Marketing 64

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Marketing Strategy 115

Marketing Strategy Content Marketing eBook Marketing 115

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Affiliate marketing. The answer to this question is yes, it can.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Marketing Insider Group

OCTOBER 30, 2017

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive.

Market Trends 111

Market Trends Video Marketing Marketing Marketers 111

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 78

Video Marketing Education User-Generated Marketing 78

Influence & Co

SEPTEMBER 14, 2022

This article was co-authored by Clifton Johnson Jr. from SocialSEO.

Video Marketing 112

Video Marketing Marketing Marketers Content Marketing 112

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

Video Marketing 111

Video Marketing Marketing Strategy Marketing Marketers 111

Digital Marketer

JULY 1, 2022

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). But, what does it take to be successful in content marketing? You’re in a good place.

Content Marketing 74

Content Marketing Marketing Marketers Analytics 74

Marketing Insider Group

JANUARY 15, 2019

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. Videos, the association adds, “drive home points and add interest.” A brand story must intrigue potential clients to be effective.

Video Marketing 97

Video Marketing Branding Marketing Marketers 97

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video?

Marketing Plan 115

Marketing Plan Content Marketing Marketing Marketers 115

Marketing Insider Group

NOVEMBER 3, 2017

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. A survey […].

Video Marketing 99

Video Marketing Market Trends Marketing Marketers 99

Marketing Insider Group

AUGUST 7, 2018

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. The post 6 Best Video Marketing Practices For 2018 appeared first on Marketing Insider Group.

Video Marketing 66

Video Marketing Marketing Marketers Content Marketing 66

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Video gives your company a human face.

Content Marketing 112

Content Marketing User-Generated Transform Marketing 112

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A. Are you ready?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Email Marketing 93

Marketing Insider Group

MARCH 21, 2017

Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. With 60% of marketers and small […].

Video Marketing 75

Video Marketing Marketing Marketers Content Marketing 75

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Content Marketing 107

Content Marketing Analytics Marketing Marketers 107

Adobe Experience Cloud Blog

JULY 16, 2014

Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a huge number of blogs devoted to the art and science of all things marketing. Unfortunately, marketers with limited time on their hands (remind you of anyone?) Content marketing, of course! Content Marketing Association.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 125

Digital Marketing Whitepaper Marketing Marketers 125

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. With $100,000, I’d test dynamic content recommendation engines for email. 1,000: Take the marketing team to dinner.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Marketing Insider Group

AUGUST 22, 2016

billion views to date and is a viral video sensation. The post Getting Your Video Marketing Strategy Right appeared first on Marketing Insider Group. It has more than 2.5 But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […].

Video Marketing 67

Video Marketing Marketing Strategy Marketing Marketers 67

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 71

Video Marketing Marketing Marketers eBook 71

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.

Video Marketing 64

Video Marketing Marketing Marketers eBook 64

Marketing Insider Group

JANUARY 19, 2017

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

Content Marketing 91

Content Marketing Marketing Marketers SEO 91

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JUNE 28, 2017

You have this Content Marketing thing down, right? You have that strategy and have an idea of where you are going with that content marketing plan. BTW – if you need some help, here are a couple of articles that can get you going: The Best Content […]. Or, at the least, you have a plan.

Content Marketing 81

Content Marketing Marketing Marketers Marketing Plan 81

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. Tailor your offerings to directly address these needs.

Customer Journey 96

Customer Journey CRM Marketing Marketers 96

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.

Video Marketing 51

Video Marketing Marketing Marketers eBook 51