Adobe Experience Cloud Blog

APRIL 29, 2020

The influence of digital PR. Influence of digital PR. Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. It is crucial to have your PR team and web strategy team work hand-in-hand on digital initiatives.

Branding 174

Branding PR Thought Leadership SEO 174

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Define your content goals.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy?

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 103

PR SEO Customer Journey Thought Leadership 103

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. They publish thought leadership content and earn a following.

SEO 107

SEO Branding User-Generated PR 107

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing PR 106

Orbit Media Studios

MARCH 29, 2023

This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. A content program that includes all six of these aspects is very likely to succeed. Topic What’s the subject of the content? We’ll start each with a business and a few marketing goals.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Ignore that content is part of the business.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Marketing Insider Group

JANUARY 26, 2021

Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Make sure a portion of your marketing budget goes to this valuable strategy. Thought leadership positions your company as an ideological go-to when things get tough or questions arise. Content marketing.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 108

Content Marketing Thought Leadership Marketers Marketing 108

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. In fact, The Forecast is the fastest-growing content marketing platform I have ever worked on. How could we ever break through?

Transform 107

Transform Thought Leadership PR CMO 107

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 109

Content Marketing Real Estate User-Generated Marketers 109

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Epic Content Marketing. Contagious.

PR 134

PR eBook Thought Leadership Marketers 134

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No Support external content creation.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

If the rise of the content marketing industry in the last decade has shown us anything, it’s that the right content, in the right consumer’s hands, can significantly impact a business’s bottom line. . The key is to ask yourself: Even if this content isn’t still tied directly to my brand, is it valuable to my target audience?

PR 171

PR Thought Leadership User-Generated SEO 171

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Brands, organizations, and marketers understand the power of engaging influencers, but may lack the resources to make it part of their overarching strategy. Instead, they often work in either as a grassroots effort from one organization or an extension of existing PR efforts.

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Marketing Insider Group

MAY 16, 2023

So put down the pitchfork and start building your thought leadership , and together, we can overcome the “AI is taking over Marketing” epidemic! You’ve probably heard some of these AI-marketing myths, and maybe even believed them, but we’re putting our foot down and the fire out. Pick Your Poison Is AI taking over SEO?

SEO 122

SEO PR Thought Leadership Education 122

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. If you are working with an infographic design firm, most likely they can do PR outreach for you. Content Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership PR eBook Marketing Mix 134

Adobe Experience Cloud Blog

JULY 14, 2014

At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. For example, Marketo’s “areas” might be: marketing automation, email marketing, personalization software , content marketing, etc. Content Marketing'

Thought Leadership 134

Thought Leadership PR Entertainment Education 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. We’ve divided the 30 books into five categories: Content. Thought leadership. Digital marketing. Leadership development. MKTG4901: Content Marketing.

Thought Leadership 134

Thought Leadership B2C Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 15, 2017

PR without Doing PR. How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? Time to rethink how to do PR for your business. Well, you know, if you want to. Lots, right? Not many, huh? Yup, we’ve been there.

PR 127

PR Thought Leadership SEO Product 127

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts.

Thought Leadership 132

Thought Leadership Content Marketing PR CMO 132

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 1997 I started working for a company that sold websites specialized for certain vertical markets. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Thought Leadership 111

Thought Leadership PR Marketers Marketing 111

Litmus

OCTOBER 11, 2021

This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What do you love about email marketing? April Mullen. Follow April on LinkedIn and Twitter. See the full Litmus Live agenda.).

Affiliate Marketing 113

Affiliate Marketing Thought Leadership PR CRM 113

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Hootsuite

APRIL 29, 2025

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. It landed on this list because the content posted on the company feed can be set up for sharing on external social media platforms turning internal ideas into thought leadership content.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Marketing Insider Group

FEBRUARY 12, 2013

And Alan See reiterated that the customer and the content is king. I am really excited to have received today’s insights from fellow corporate marketer, Todd Wheatland. Todd is the VP of Thought Leadership & Marketing at Kelly Services. What do you see happening in Content Marketing today?

PR 111

PR Thought Leadership Marketers Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. Before I write each blog, I set some time on Dayna Rothman’s calendar, Marketo’s Content Marketing Manager, to discuss my ideas or help me come up with new ones. Content Marketing'

Thought Leadership 134

Thought Leadership PR B2C CMO 134

Buffer Marketing

JUNE 13, 2024

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. In my time helping everyone from startups to corporate clients achieve growth through strategic content marketing and SEO, I’ve seen a lot of content. How do I know? 

PR 130

PR User-Generated Promotion Key Performance Indicator 130

Moz

NOVEMBER 15, 2020

People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you. Once you’ve created a report that reveals new information, utilize digital PR to pitch writers.

Content Marketing 83

Content Marketing Branding Marketers Marketing 83

Adobe Experience Cloud Blog

JANUARY 9, 2018

Commonly, when you reach out to set up an interview, the customer might rush to loop in a marketing, brand, or PR spokesperson to speak with you. These are the people charged with keeping public content (including your case study) consistent and on brand, so of course they have an interest in participating. It makes sense.

Thought Leadership 134

Thought Leadership PR Fashion Education 134

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Rather than focusing on simply selling to them, smart business owners are working to position existing customers as advocates, champions of your brand willing to share and recommend their thoughts and feelings about your products or services. . It’s a potent opportunity to generate leads and prospects. .

Customer 134

Customer Thought Leadership Customer Journey PR 134

Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Based on recent research breaking down the most-cited benefits of B2B content marketing , marketers should prioritize the following: Creating brand awareness (86%).

Education 145

Education Promotion Thought Leadership Finance 145